Ask the Expert

Sunday, April 11, 2010

Michael Porter, director of the Master of Business Communication Program at UST, writes that "Great PR strategists help fill the many gaps between advertising messages and editorial content -- many of those opportunities being outside traditional media, or not in the media at all. Today, this will most certainly include a track record in social media, but also in old-standby tactics such as events and other audience-engaging initiatives."

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Originally published: 04/11/2010, Star Tribune