Learning - and Earning - by Doing
Sunday, February 7, 2010
Malshe praises Imagehaus' approach to personifying a brand, but warns that developing products, traditionally outside the brand firm's core competency, may be problematic.
Read the full story: http://www.startribune.com/business/83687587.html?elr=KArks7PYDiaK7DUdcOy_nc:DKUiD3aPc:_Yyc:aUU
Originally published: 02/07/2010, StarTribune
