Mall of America's Winter Wonderland takes a lot of Planning

Thursday, December 17, 2009

Marketing professor Dave Brennan notes that, the more comfortable shoppers feel, the more likely they are to spend more time and money in the Mall of America and its retail stores.

Read the full story at http://www.finance-commerce.com/article.cfm/2009/12/18/A-lot-of-planning-goes-into-Mall-of-Americas-winter-wonderland

Originally published: 12/17/2009, Finance & Commerce