Santa Takes on Texting at Burnsville Center

Tuesday, November 24, 2009

Dave Brennan, marketing professor in the Opus College of Business, says the idea of Santa sending text messages to children is "interesting," but may not translate into increased traffic to the mall.

Read the full story at http://www.finance-commerce.com/article.cfm/2009/11/24/Santa-takes-on-texting-at-Burnsville-Center

Originally published: 11/24/2009, Finance and Commerce