Santa Takes on Texting at Burnsville Center
Tuesday, November 24, 2009
Dave Brennan, marketing professor in the Opus College of Business, says the idea of Santa sending text messages to children is "interesting," but may not translate into increased traffic to the mall.
Read the full story at http://www.finance-commerce.com/article.cfm/2009/11/24/Santa-takes-on-texting-at-Burnsville-Center
Originally published: 11/24/2009, Finance and Commerce
