Best Buy turning to private labels to raise margins

Sunday, June 14, 2009

Best Buy has started producing private labels that are less expensive and more recession friendly than name brands.  This could tarnish Best Buy's reputation if the products malfunction.  David Brennen, professer of marketing, gives his insight on Best Buy's private labels.

Read the full article at
http://www.startribune.com/47950572.html

Originally published: 06/14/2009, StarTribune