Macy's finds local angle paying off
Saturday, February 7, 2009
Marketing professor Dave Brennan is skeptical that My Macy's - an effort to localize sales and marketing - will be able to deliver.
Originally published: 02/07/2009, Startribune
Marketing professor Dave Brennan is skeptical that My Macy's - an effort to localize sales and marketing - will be able to deliver.
Originally published: 02/07/2009, Startribune