Rebates are Keeping Dollars in Twon
Sunday, April 20, 2008
"Rebates are keeping dollars in town," Star Tribune, April 21, 2008. "Avinash Malshe, an assistant marketing professor at the University of St. Thomas Opus College of Business, said the concept is 'well-suited for retailers in small towns that may be looking for ways to fight against the big retail chains like Wal-Mart and retain business within the local communities."
Originally published: 04/20/2008, Star Tribune