New Role for Business School Research

Tuesday, August 14, 2007

"Some people fear that pushing for immediate relevance could deter researchers from studying uncharted or esoteric subjects. 'We need to push boundaries and explore new frontiers of knowledge,' says John Sailors, assistant professor of marketing at the Opus College of Business at University of St. Thomas in Minneapolis. He also says that the choice of who is responsible for deciding what is relevant could limit the type of research that surfaces. If everyone is focusing on improving what's already happening in business, says Sailors, they won't make discoveries or find new ways of doing things."

Originally published: 08/14/2007, Business Week Online