Sunday, April 22, 2007"We're a small B2B company in the process of revamping our website to give it greater functionality and an updated look. We'd like to move in a direction that is 180 degrees from its current aesthetic 'theme.' How can we make this significant change without throwing off our customers, prospects and vendors?" Professor Lorman Lundsten, chair of the Marketing Department in the Opus College of Business at the University of St. Thomas, answers.
Originally published: 04/22/2007, Star Tribune