$9 Million MNsure Marketing Campaign Kicks Off

Monday, August 19, 2013

Marketing professor Lorman Lundsten, Ph.D. commented on MNsure's $9 million Paul Bunyan-themed media blitz that launched in August. "Generally speaking, it's harder to make people do what they should do than to help people do what they want to do," he told KSTP News. But the use of humor in the ads is an effective strategy, as citizens do not want to be lectured about getting health insurance.

Originally published: 08/19/2013, KSTP News