Art, business mix at St. Paul retailer Wet Paint

Sunday, June 23, 2013

St. Paul retailer Wet Paint was profiled in the Star Tribune, and marketing professor and co-director of the Institute for Retailing Excellence, Dave Brennan, was quoted, encouraging proprietor Beth  Bergman to make personal contact with prospective customers at art shows and events to drive new business.

Brennan also recommended making plans to keep the business going.

“Generally speaking, being on Grand Avenue is a positive, and having longer-term employees is a positive,” Brennan said. “The issue down the line is going to be is [Bergman] the business. If she is, how does she perpetuate the business in terms of an employee or selling it to somebody else who is interested?”

Originally published: 06/23/2013, Star Tribune