Ask the expert: How to bring entrepreneurial ideas to management
Sunday, June 9, 2013
David Deeds, Ph.D. answers a question in the Star Tribune's "Ask The Expert" column about how to bring entrepreneurial ideas and strategies to management.
"Undertaking an 'intrapreneurial' project is a significant decision for a firm," said Deeds. "It risks not only time and money, but it can distract from larger goals and divert energy away from core operations."
"In order to present an idea that 'fits,' you have to get inside management’s head. What are their goals? What are they trying to accomplish? What are their key objectives for the firm? Growth? Profitability? Management is your only potential investor, so you must meet their needs."
Deeds is the director of the Morrison Center for Entrepreneurship in the Opus College of Business.
Originally published: 06/09/2013, Star Tribune