Media

Ask the consultant: What's a good way to bring products to market?

Sunday, May 26, 2013
Question:

If one is interested in bringing more products to market is it best to weave them all together or should they all have their own Web presence?

Answer:

Jay Ebben, Ph.D., associate professor in the Entrepreneurship Department, advises that the existing customer base already knows where to find you, so making them track down a new product in a different location would increase your customer acquisition costs.

Originally published: 05/26/2013, Star Tribune