Media

Knock answers partnership opportunities

Sunday, May 12, 2013

Lili Hall, who just happened to name her Minneapolis creative agency Knock Inc., can’t help but answer when the right opportunity knocks.

That business-ready mind-set has led Hall to take a financial stake in a pair of fledgling ventures in recent months while continuing to scout for other possible partners.

Mike Porter, director of the master of business communication program at the University of St. Thomas’ Opus College of Business, said the partnerships Hall is forging and her push to expand Knock’s business internationally show that she is not resting on her laurels.

“If you want to be successful in finding good partners, you have to go places where good partners might be,” Porter said, referring to Hall’s choice to apply for the Ernst & Young program that led to her work with “Bully in a Box.” “If she wants to be more international, she looks for an international master’s degree program that can take her there. She is taking the right steps.”

That approach can be the difference in between running a small agency and building something significant, Porter said.

Originally published: 05/12/2013, Star Tribune