Hoigaard's is sold to Vail Resorts, continuing Twin Cities buildup

Wednesday, April 24, 2013

Colorado ski giant Vail Resorts is continuing its slalom into the Twin Cities ski market, with Hoigaard’s as its most recent acquisition.

Local retail experts saw the acquisition as a marketing complement to Afton Alps. Vail/Specialty Sports Venture can cross-market the Minnesota businesses as well as their resorts out West, said Dave Brennan, University of St. Thomas marketing professor.

Originally published: 04/24/2013, Star Tribune