Media

Outside consultant: How to seal deal in online sales

Sunday, April 21, 2013
Question

As the director of marketing for Dibbee, an online fundraising start-up, I am finding online customer acquisition to be a difficult and time-consuming task when approaching leads in person. When marketing an online-based product or service, how can I utilize in-person introductions to transition those meetings into online sales?

Michael Luchies, Director of Marketing, Dibbee

Answer

The question here seems to be how to engage someone you’ve met face to face with the online interface where the deal actually gets made. There are a number of ways to look at this, says Mike Porter, director of the Master of Business Communication Program. Read his answer in the Star Tribune.

Originally published: 04/21/2013, Star Tribune