Mingle mixes business and home design in Plymouth

Sunday, April 7, 2013

Veteran Twin Cities entrepreneur Peter Santrach has overseen many residential and commercial remodeling projects and now has completed perhaps the ultimate such makeover in creating Mingle, a cabinetry, furnishing and home design showroom in Plymouth.

Nearly every square inch of Mingle’s 25,000-square-foot showroom serves as a display area, even offices and restrooms, including the one with 13 shower heads, all available for a test soak. Nearly every piece of cabinetry, furniture and lighting, every fixture, floor covering, countertop and accessory is something you can buy.

The expert says: Lorman Lundsten, professor and chairman of the Marketing Department at the University of St. Thomas’ Opus College of Business, said Mingle likely will need to look to expand its customer base, possibly by serving as a wholesaler to contractors whose clients would want products that Mingle sources.

“They’ve got a multimillion-dollar investment in this wonderful showroom,” Lundsten said. “The real question to me is can they keep the showroom busy with their actual clients and do enough actual business ... to make that facility pay off?”


Originally published: 04/07/2013, Star Tribune