Ask the consultant: Is a good platform for my business?

Sunday, March 24, 2013
Mike Porter, Ed. D., Director, Master of Business Communication Program, University of St. Thomas, Opus College of Business.


I’ve been running my business for about five years, creating wedding invitations for customers all over the world. I was very profitable but I took a huge hit this year. My shop is run through and they have changed their website considerably. Also, there have been a lot more vendors on that website selling the same product as me. What would you suggest?

Teresa Setterlund, Owner/Designer, Appleberry Ink


You need to decide if is a platform from which to market your products or a platform to sell your products.

Using other marketing channels may be prudent. For you, this might mean spending ad dollars on sites that have a great deal of traffic associated with the newly engaged. It might also be valuable to cultivate your own voice within that social media space as an authority on issues associated with invitation etiquette or other related topics. While this is not a cash outlay necessarily, it will represent an opportunity cost, as you will have to spend time and energy building your presence.

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Originally published: 03/24/2013, Star Tribune