Outside Consultant: Making yourself heard

Sunday, February 24, 2013

Question

How can a small business with a small marketing and advertising budget make itself heard in the noise that is the multimillion-dollar world of big business promotional activity? We are always looking for cost-effective routes to market with messages that are not too tacky or tired, but more quirky and personable.

Andrew Mills, Owner, Nephria Jade Beauty Products

Answer

A hot topic in marketing today is consumer engagement. But what does it mean to “engage” consumers? For businesses with small marketing budgets, consumer engagement is imperative for building business and breaking through the clutter.

Read more: http://www.startribune.com/business/192596881.html

Originally published: 02/24/2013, Star Tribune