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Good Question: Do coupons really save us money?

Wednesday, October 24, 2012

In his recurring "Good Question" feature, WCCO's Jason DeRusha asked whether, in the final analysis, shoppers actually save money when they build their shopping strategies around coupons. While the segment features several "extreme couponers" who tout their shopping strategies, the Opus College of Business' James Heyman, chair of the school's marketing department, was much more phlegmatic. "Clearly there is much more than just financial decisions being made," Heyman told DeRusha. "For the heaviest of coupon users, it’s as much sport than anything else."

Originally published: 10/24/2012, WCCO