Certificate Plan & Requirements

MBC students listen in class

Certificate students complete six graduate courses, including a minimum of three courses from one of the areas of concentration noted below. Three other courses will be chosen from the UST MBC program curriculum.

Marketing Communications

Marketing Management (MKTG 600)
Promotional Marketing (MKTG 630)
Persuasion (BCOM 635)
Public Relations Practice (BCOM 661)
Advertising Planning (MKTG 671)
Creative Strategy in Advertising (MKTG 673)
Integrated Marketing Communications (MKTG 780)

Public Relations

Reputation Management and Stakeholder Engagement (BCOM 661)
Persuasion (BCOM 635)
Public Affairs for the Corporate Executive (BCOM 662)
Corporate Communication Management (BCOM 725)
Marketing Management (MKTG 600)
Integrated Marketing Communications (MKTG 780)

Management Communication

Interpersonal Communication (BCOM 553)
Persuasion (BCOM 635)
Organizational Communication (BCOM 641)
Corporate Communication Management (BCOM 725)
Management Priorities and the Communicator (BCOM 726)
Management of Organizational Behavior (MGMT 600)

Survey of Professional Communication

You will select six courses appropriate to a specific professional need. Certificate plan and rationale must be approved by the program director.

How to Transfer Your Certificate Work to a Degree

A certificate student with an MBC program GPA of 3.0 or higher may apply to transfer to the degree program at any time by providing an application to transfer and scores from the GMAT, GRE or MBA Math. The file will be reviewed at the next scheduled admissions committee meeting. Courses completed in the certificate program may be applied to a UST MBC degree.