Elective Courses

These elective courses are available to students pursuing the MBC degree.

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Interpersonal Communication (BCOM 553)

3 Credits

Explores the nature of person to person communication in the workplace, including the study of self-concept, verbal and nonverbal behaviors, dyadic rules, relationship patterns, conflict assessment and management techniques. Course activities develop interpersonal skills.

The Creative Process (BCOM 620)

3 Credits

Explores the literature of creativity, the study of creative persons and their contributions to society and the process by which creative ideas are produced and communicated. Active participation in strategies for actualizing the creative potential of individuals and groups is an essential part of the course.

Communication Technology (BCOM 622)

3 Credits

Critically evaluates specific new technologies as potential tools for improving both internal and external business communications. Emphasizes understanding of communication technology within the context of new business models and the application of communication technologies in light of the increased accessibility of technology and information.

Persuasion (BCOM 635)

3 Credits

Consider persuasion from three different perspectives: the person attempting to persuade, the person being persuaded the person who studies how persuasion is used in our culture. The course will apply strategies to a variety of circumstances. Learning will occur through reading, discussion, analysis, presentation and experiential learning.

Organizational Communication (BCOM 641)

3 Credits

Analyzes communicative dimensions of organizations, including formal and informal communication systems, the development and effect of culture, the process of change and the methods for diagnosing problems and assessing communication effectiveness.

Reputation Management and Stakeholder Engagement (BCOM 661)

3 Credits

This course considers communication principles and practice necessary to manage corporate and product perceptions in the evolving landscape of traditional and social media. Explores how employee, investor, community, government and organizational communication practices and engagement strategies differ from each other, yet are used together to communicate a consistent organizational message. Case histories focus on reputation management: issues and programs; how research, planning, communication and measurement are applied; and the roles of communication and management to successfully build and maintain positive reputation.

Public Affairs for the Corporate Executive (BCOM 662)

3 Credits

Presents a broad view of corporate relations with politicians, government regulators, advocacy groups and the media. Explores issues such as building grass-roots support for public policy issues, management of public affairs crises and use of public policy to enhance corporate image. Case study analysis and presentation by guest lecturers enhance classroom experience.

Corporate Communication Management (BCOM 725)

3 Credits
Recommended: BCOM 661 or equivalent experience before enrolling in this course.

Focuses on the overall communication function in a large organization. The course is presented from the perspective of a director of communication and emphasizes the integration of corporate communication objectives, plans and activities.

Management Priorities and the Communicator (BCOM 726)

3 Credits

Examines the role of communication from the top management perspective. Explores the CEO's primary concerns, responsibilities, information needs, language and decision-making processes. By developing an integrated view of organizations, and emphasizing organizational strategy and goals, this course will help the communicator understand and respond to top management's concerns with effective communication strategies.

Promotional Marketing (MKTG 630)

3 Credits
Prerequisite: MKTG 780 or MKTG 600.

Considers the essentials of sales promotion planning as a primary component in the marketing mix. Presents appropriate application of promotion strategies for the consumer, sales force and retail-trade categories. Case studies are used to assess program feasibility and cost effectiveness, and explore trends in promotional marketing. Emphasizes understanding of consumer purchase behavior and formulation of promotion strategies that influence behavior.

Advertising Planning (MKTG 671)

3 Credits

Emphasizes the development of an advertising plan as part of the overall marketing effort, including strategy plus creative and media planning. You will apply principles to actual practice in class projects. Guest speakers supplement text content with actual cases.

Creative Strategy in Advertising (MKTG 673)

3 Credits
Prerequisite: MKTG 780 or MKTG 671 or MKTG 600.

Combines the skills of planning and creating advertising messages; identifies what an advertisement says to an audience and why it says it; and develops skills in brainstorming, evaluating and directing creative work. Designed for people who manage or work with agency, in-house and freelance creative teams.

Consumer Behavior (MKTG 710)

3 Credits
Prerequisite: MKTG 600

Examines both consumer and business-to-business buying behavior. The course emphasizes the managerial implications and marketing opportunities which result from a comprehensive and systematic understanding of the decision making process. In effect, the course is an overview of applied psychology, where you are given the opportunity to develop a working understanding of both the antecedents and resulting behavioral consequences of marketing exchange.

Brand Management (MKTG 725)

3 Credits
Prerequisite: MKTG 600

Expands upon basic marketing theory, focusing on strategic planning and decision making as it applies to the product/brand manager. It affords you a practical, structured approach to developing product/brand management skills and emphasizes learning through hands-on application of the concepts covered in the course. Develop your skills in the formulation, execution and evaluation of the effectiveness of product/brand strategies and tactics. The course utilizes extensive case studies, applied exercises and, in some sections, a product management computer simulation to develop and increase your understanding of the role of the product/brand manager.

Customer Relationship Marketing (MKTG 760)

3 Credits
Prerequisite: MKTG 600

Marketing practitioners agree that the most successful companies in the future will be those that develop the most effective targeting strategies. This will require
sophisticated databases focused on individual customer needs. This course provides conceptual, analytical and applied knowledge skills you need to shift from traditional product- and brand-driven mass marketing practices to more
individualized, customer driven marketing. Points of emphasis, delivered through a combination of contemporary readings, lectures and application assignments, include: a planning process designed for developing customer information systems; database development and implementation to serve new product development, supply chain and promotion-based needs.

Integrated Marketing Communications (MKTG 780)

3 Credits
Prerequisite: MKTG 600

This course provides a broad overview of the role of marketing communications processes. The wide range of communications activities used in selling/promoting products and services are discussed. Specific topics include advertising, public relations, sales promotions, direct marketing and the strategies that drive them. A combination of readings, cases and application exercises will be used to develop a strategic perspective and an understanding of the need for an integrated communications plan.

Topics in Communication (BCOM 714)

3 Credits

Courses offered under this designation will address current issues in business communication and will vary from semester to semester. They may be offered for one semester or as ongoing classes