Core Courses

These courses are required for the UST MBC degree.

Dr. Milt Thomas engages his MBC class

Financial Accounting (ACCT 601)

3 Credits
Degree students only.

Financial accounting is an integral part of the planning, reporting and control functions of every business. It is a means to achieving insights about the firm's financial condition, operating results, cash flows and ownership and capital structure. This course covers the fundamental terminology and calculations of financial accounting and reporting, as well as the comprehension and interpretation of financial statements. Ethical aspects of accounting are included.

Communication Research (BCOM 610)

3 Credits
Degree students only.

Considers various methodologies useful in applied research for both profit and non-profit organizations, including interpretation and evaluation techniques. Emphasizes techniques of research design and reporting.

Communication Leadership Priorities (BCOM 805)

3 Credits
Degree students only.
Prerequisite: Completion of all MBC core courses and four electives. 

This course uses cases and other "real-world" examples to deeply explore the challenges faced by 21st century communications professionals as business leaders, linking best practices to business strategy. Discussions will weave together the divergent elements of MBC courses to consider how the multifaceted case issues can be considered and addressed within the context of broader theoretical frameworks. This will include introduction and application of analytical "lenses" from business, communications and sociology for investigation of material. In addition, students will be required to produce a paper based on their own primary research, following a strict timeline of  deliverables within the course structure. 

Communication Ethics (BETH 525)

3 Credits

Examines ethical issues of particular concern to professional communicators. Sharpens skills in ethical analysis and decision making. Examines the roles played by professional organizations and their ethical codes. Gives particular emphasis to ethical issues in public relations, internal communication and advertising.

Communication Law (BLAW 710)

3 Credits

Surveys US and international legal issues of importance to internal and external communications professionals within businesses. Topics include a survey of copyright law, trademark law, trade secret law, privacy law, right of publicity, First Amendment and commercial speech, legal issues impacting internal and external networks,and the regulation of advertising. The course will discuss application of these issues in a business environment and explore enforcement of rights through private action, agency proceedings and industry self-regulation. 

Data Analysis for Decision Making (OPMT 601)

3 Credits
Degree students only.

Demonstrates the value and limitations of data and how they are analyzed to create information in support of a decision. This course includes design of the data collection process, analysis of data, tools for presenting data summaries, recognition of what data can and cannot reveal and interpretation of results as an aid to making a decision.

Principles of Economic Analysis (GBEC 515)

3 Credits
Degree students only.

Presents techniques for analyzing the U.S. economy and applies those techniques to consumer behavior and business decisions. Develops your critical thinking skills through analysis of the national economy, employment, inflation, economic growth and the role of government. Current national and global issues are explored.

Management of Organizational Behavior (MGMT 600)

3 Credits

All organizations are impacted by how people behave in those organizations. A key role of a manager is to guide that behavior to successfully accomplish organizational goals. The course is about this aspect of business. The class objectives are for you to gain an understanding of the various theoretical views of behavior in organizations and be able to use these theories to systematically analyze organizational situations and generate appropriate action plans. The course is designed to facilitate the incorporation of your experience and personal values about behavior in organizations in the development of these plans. 

Marketing Management (MKTG 600)

3 Credits

This course offers a managerial approach to the study of strategic market decision making. It will examine the basic principles of marketing and their use in developing an optimum marketing mix. It will cover such topics as market planning; segmentation and target marketing; channels of distribution; consumer behavior; competitive analysis; pricing, demand analysis and forecasting; promotion; sales management; and product decisions. The course is designed to build a conceptual foundation for understanding and analyzing marketing situations. You will learn a managerial approach to applying marketing principles to practical marketing situations. This course provides a foundation for further education in marketing.