Behavioral Research Center

Behavioral Research Center

Principles of Marketing (MKTG 300) Students

If you are currently enrolled in Principles of Marketing (MKTG 300), you must fulfill a research requirement equivalent to 3 hours of research participation. All of the MKTG 300 research studies are designed by OCB faculty and take place in the BRC. For directions to the BRC see below.

If you are not a MKTG 300 student but would be interested in participating in research (usually for cash compensation) please see our information for paid participants.

How to Complete the MKTG 300 Research Requirement

  1. Visit the Sona site to view available sessions and sign up for your research credits. Remember, you must earn 3 research credits total. In most cases, this means you will need to sign up for 3 different studies worth 1 credit each.
  2. Attend the research session you signed up for on time and give your full attention to the material in the study. The BRC research assistant conducting each session will grant you credit in Sona only after you attend the session and participate. 
  3. Repeat steps 1 and 2 until you have earned 3 credits.

   Directions to the BRC

To get to the Behavior Research Center come to Terrence Murphy Hall on the Minneapolis campus and take the elevators down one floor to the basement (LL). Turn left out of the elevators and walk past the print/copy center to the BRC main entrance on your right (LL13). Enter the waiting room and check in with the experimenter.

BRC Policies and Procedures

All session begin promptly at their posted start time. If you arrive late you may not be admitted to the session and will need to reschedule, regardless of the reason (i.e., shuttle was late), so please make sure you allow ample travel time in your plans to attend a session.

You will not be allowed to bring any food or drink into the BRC during your session and we ask that you leave large items (such as backpacks) in the cubbies in the reception area.

The BRC is not responsible for the security of personal items during sessions.

Sona Website

You can access the Sona Systems website at