Stephen Vuolo

Clinical Faculty, Marketing

(651) 962-5138

2115 Summit Ave
McNeely Hall 349
St. Paul, MN 55105

M.B.A., Marketing, University of Pennsylvania - Wharton School of Business
B.S., Business Administration, Bucknell University

See publications in UST Research Online

Steve Vuolo has had more than 20 years of brand management experience in large consumer product companies such as General Mills, Kellogg's and Nabisco, and retailers such as Caribou Coffee and Lunds/Byerly's. He also led the Nielsen client service team supporting General Mills' analytic marketing research needs.

The highlights of his marketing career include the introduction of the following new products: Life Savers Gummi Savers, Kellogg's Rice Krispies Treats Cereal, Obsidian Coffee from Caribou and Wal-Mart Smiley Fruit Snacks. He also led the positioning of the Byerly's and Lunds brands, redesigned the Byerly's logo, and led his team to record sales at Nielsen with the General Mills account. He was a marketing consultant for Angie's Kettle Corn for five years and currently consults with Schuler's Shoes and other smaller, start-up companies.

Vuolo received a bachelor of science degree from Bucknell University in business administration and earned his CPA degree while working for Arthur Young in New York City. After two years in public accounting, he earned an M.B.A. from the Wharton School of Business concentrating in marketing and strategic planning. He has been a full-time professor at St. Thomas since 2007.

J-Term 2015 Courses
J-Term 2015 Courses
Crs - Sec Title Days Time Location
MKTG 714 - SA Marketing in Emerging Markets - - - - - - - -
Description of course Marketing in Emerging Markets : CRN: 10189
STUDY ABROAD: Brazil, Argentina

Schedule Details

Location Time Day(s)
Spring 2015 Courses
Spring 2015 Courses
Crs - Sec Title Days Time Location
MKTG 320 - 01 Integrated MKTG Communications - T - R - - - 1330 - 1510 MCH 109
Description of course Integrated MKTG Communications : CRN: 22064
This course is designed to develop an appreciation for the promotion mix (personal selling, advertising, public relations, sales promotion) by exploring how and why these elements are used by organizations to reach their goals and objectives. Concept fundamentals are explored, then integrated into case analysis. Prerequisite: MKTG 300

Schedule Details

Location Time Day(s)
MKTG 725 - 201 Brand Management M - - - - - - 1800 - 2100 SCH 316
Description of course Brand Management : CRN: 22089
This course expands upon basic marketing theory, focusing on strategic planning and decision making as it applies to the product/brand manager. It affords you a practical, structured approach to developing product/brand management skills and emphasizes learning through hands-on application of the concepts covered in the course. Develop your skills in the formulation, execution and evaluation of the effectiveness of product/brand strategies and tactics. The course utilizes extensive case studies, applied exercises and, in some sections, a product management computer simulation to develop and increase your understanding of the role of the product/brand manager. -- Prerequisite: Standard core courses including MKTG600

Schedule Details

Location Time Day(s)
Summer 2015 Courses
Summer 2015 Courses
Crs - Sec Title Days Time Location
Academic and Professional Positions
  • Clinical Instructor, University of St. Thomas, St. Paul / Minneapolis (2009 - present)
  • Limited Term Instructor, University of St. Thomas, St. Paul / Minneapolis (2008 - 2009)
  • Visiting Instructor, University of St. Thomas, St. Paul / Mpls (2007 - 2008)
  • Senior Director of Marketing, Caribou Coffee, Minneapolis (2006 - 2007)
  • Adjunct Instructor, University of St. Thomas, St. Paul / Mpls (2006 - 2007)
  • Vice President Client Service Director; General Mills Team Leader, Acnielsen, Minneapolis (2004 - 2006)
  • Vice President of Marketing, Lund Food Holdings, Inc. (Lunds and Byerlys), Minneapolis (2000 - 2004)
  • Vice President of Marketing, International Home Foods Store Brands, Minneapolis (1996 - 2000)
  • Director of Marketing, Grist Mills, (1996 - 1998)
  • Senior Product Manager, Kellogg's Company, Battle Creek (1994 - 1996)
  • Product Manager, Nabisco Foods, Winston-Salem (1991 - 1994)
  • Assistant Marketing Manager, General Mills, Inc., Minneapolis (1988 - 1991)
  • Senior Accountant, CPA, Arthur Young & Company, New York (1984 - 1986)

Professional Service
  • McGraw Hill Publisher - Principles of Marketing, Reviewer


Books and Chapters

Research Interests
  • Marketing