Stephen Vuolo

Clinical Faculty, Marketing

sdvuolo@stthomas.edu

(651) 962-5138

2115 Summit Ave
McNeely Hall 349
St. Paul, MN 55105

B.S., Business Administration, Bucknell University
M.B.A., Marketing, University of Pennsylvania - Wharton School of Business

See publications in UST Research Online

Steve Vuolo has had more than 20 years of brand management experience in large consumer product companies such as General Mills, Kellogg's and Nabisco, and retailers such as Caribou Coffee and Lunds/Byerly's. He also led the Nielsen client service team supporting General Mills' analytic marketing research needs.

The highlights of his marketing career include the introduction of the following new products: Life Savers Gummi Savers, Kellogg's Rice Krispies Treats Cereal, Obsidian Coffee from Caribou and Wal-Mart Smiley Fruit Snacks. He also led the positioning of the Byerly's and Lunds brands, redesigned the Byerly's logo, and led his team to record sales at Nielsen with the General Mills account. He was a marketing consultant for Angie's Kettle Corn for five years and currently consults with Schuler's Shoes and other smaller, start-up companies.

Vuolo received a bachelor of science degree from Bucknell University in business administration and earned his CPA degree while working for Arthur Young in New York City. After two years in public accounting, he earned an M.B.A. from the Wharton School of Business concentrating in marketing and strategic planning. He has been a full-time professor at St. Thomas since 2007.

Summer 2015 Courses
Summer 2015 Courses
Crs - Sec Title Days Time Location
Fall 2015 Courses
Fall 2015 Courses
Crs - Sec Title Days Time Location
MKTG 300 - 08 Principles of Marketing - T - R - - - 0800 - 0940 MCH 232
Description of course Principles of Marketing : CRN: 43027
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing
Schedule Details
Location Time Day(s)
MKTG 300 - 09 Principles of Marketing - T - R - - - 0955 - 1135 MCH 232
Description of course Principles of Marketing : CRN: 43028
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing
Schedule Details
Location Time Day(s)
MKTG 725 - 201 Brand Management - - W - - - - 1800 - 2100 SCH 302
Description of course Brand Management : CRN: 43047
This course expands upon basic marketing theory, focusing on strategic planning and decision making as it applies to the product/brand manager. It affords you a practical, structured approach to developing product/brand management skills and emphasizes learning through hands-on application of the concepts covered in the course. Develop your skills in the formulation, execution and evaluation of the effectiveness of product/brand strategies and tactics. The course utilizes extensive case studies, applied exercises and, in some sections, a product management computer simulation to develop and increase your understanding of the role of the product/brand manager. -- Prerequisite: Standard core courses including MKTG600
Schedule Details
Location Time Day(s)
J-Term 2016 Courses
J-Term 2016 Courses
Crs - Sec Title Days Time Location
Academic and Professional Positions
  • Clinical Instructor, University of St. Thomas, St. Paul / Minneapolis (2009 - present)
  • Limited Term Instructor, University of St. Thomas, St. Paul / Minneapolis (2008 - 2009)
  • Visiting Instructor, University of St. Thomas, St. Paul / Mpls (2007 - 2008)
  • Senior Director of Marketing, Caribou Coffee, Minneapolis (2006 - 2007)
  • Adjunct Instructor, University of St. Thomas, St. Paul / Mpls (2006 - 2007)
  • Vice President Client Service Director, General Mills, Minneapolis (2004 - 2006)
  • Vice President of Marketing, Lund Food Holdings, Inc. (Lunds and Byerlys), Minneapolis (2000 - 2004)
  • Vice President of Marketing, International Home Foods Store Brands, Minneapolis (1996 - 2000)
  • Director of Marketing, Grist Mills, (1996 - 1998)
  • Senior Product Manager, Kellogg's Company, Battle Creek (1994 - 1996)
  • Product Manager, Nabisco Foods, Winston-Salem (1991 - 1994)
  • Assistant Marketing Manager, General Mills, Inc., Minneapolis (1988 - 1991)
  • Senior Accountant, CPA, Arthur Young & Company, New York (1984 - 1986)

Professional Service
  • McGraw Hill Publisher - Principles of Marketing, Reviewer

Publications

Books and Chapters

Research Interests
  • Marketing

Presentations
  • "Latin American branding of NBS" Capsule Design Agency - Think + Link, Minneapolis, Minnesota, May 01, 2013