Mark Spriggs

Associate Professor, Entrepreneurship

(651) 962-4256

Minneapolis Campus
1000 LaSalle Ave
Schulze Hall 429
Minneapolis, MN 55403

Ph.D., Marketing, University of Wisconsin - Madison
M.B.A., Finance/Accounting, University of Wisconsin - Eau Claire
B.S., , University of Wisconsin - Madison

See publications in UST Research Online

Mark Spriggs is an associate professor and the director of the Schulze School of Entrepreneurship. He began his career at St. Thomas as a marketing professor, teaching marketing courses in the undergraduate and graduate programs, and served as the marketing coordinator in the St. Thomas part-time MBA program. In 2003, Spriggs was named department chair of the Entrepreneurship Department, and in 2005 was named director of the new Schulze School of Entrepreneurship. Under his leadership, the number of students taking entrepreneurship classes at St. Thomas has grown, and he continues to promote the initiatives of the Schulze School to the Twin Cites business and entrepreneurial community.

Spriggs' research interests include entrepreneurial growth, franchising, family business and marketing channel relationships. He also consults with local businesses on a range of topics, including how existing companies can develop an entrepreneurial attitude and create marketing strategies that work, and he advises budding entrepreneurs interested in starting their own businesses. Spriggs gives his views on entrepreneurship and discusses St. Thomas' innovative entrepreneurship program in this video.

Spring 2015 Courses
Spring 2015 Courses
Crs - Sec Title Days Time Location
ENTR 300 - 01 Entrepreneurship Non-Majors - T - R - - - 1330 - 1510 MCH 229
Description of course Entrepreneurship Non-Majors : CRN: 21952
This course focuses on the functional skills and knowledge that are necessary in the smaller business growth and development. It also will help the student develop an understanding and awareness of the way the critical areas of law, management, finance, accounting and marketing need to be integrated and applied for successful small business management. Not open to entrepreneurship majors. Prerequisite: junior standing

Schedule Details

Location Time Day(s)
ENTR 348 - 01 Franchising Management - T - R - - - 0955 - 1135 SCH 301
Description of course Franchising Management : CRN: 21954
This course examines several of the most important aspects of starting and managing a franchise business. Specific attention is placed on the following: the characteristics of the franchiser and franchisee; evaluation of franchising opportunities; legal concerns of franchising; the development of appropriate franchising strategies; and the successful planning, implementation, and launching of a new business. Prerequisite: junior standing

Schedule Details

Location Time Day(s)
ENTR 450 - 01 Entr:Management/Strategy - T - R - - - 0800 - 0940 SCH 316
Description of course Entr:Management/Strategy : CRN: 21959
This is the capstone course in entrepreneurship. It will include guest speakers from the entrepreneurial business world, extensive case analysis of entrepreneurial ventures and intensive personal business plan development. Students are expected to have a proficiency in computer spreadsheet programming. Prerequisites: BETH 301, one ENTR elective, FINC 321, OPMT 310, and MKTG 300.

Schedule Details

Location Time Day(s)
MKTG 430 - 07 Marketing Management - - - - - - - -
Description of course Marketing Management : CRN: 22878
Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client's problem and craft and present a solution to the client. Time is divided between reviewing and integrating the students' marketing backg round, facilitating the student contact with the client, and providing consulting to the client. Prerequisites: MKTG 340 or 345; one additional Marketing elective; BETH 301 and senior standing

Schedule Details

Location Time Day(s)
Summer 2015 Courses
Summer 2015 Courses
Crs - Sec Title Days Time Location
Fall 2015 Courses
Fall 2015 Courses
Crs - Sec Title Days Time Location
ENTR 703 - 201 New Venture Marketing M - - - - - - 1800 - 2100 SCH 419
Description of course New Venture Marketing : CRN: 42921
Introduces students to the requirements of an action centered marketing plan that identifies and evaluates market potential, niche viability and distribution channels. The course focuses on early stages of start-up, emphasizing guerilla marketing and bootstrapping techniques. Case analyses and visitors from industry add real-world experience. Requirements include preparation of a market-entry strategy for existing or potential new venture. -- Prerequisite: Standard core courses

Schedule Details

Location Time Day(s)
Academic and Professional Positions
  • Director, Schulze School of Entrepreneurship, University of St. Thomas, St. Paul / Minneapolis (2009 - present)
  • Associate Professor, University of St. Thomas, St. Paul / Minneapolis (2003 - present)
  • Department Chair, Entrepreneurship, University of St. Thomas, St. Paul / Minneapolis (2003 - 2012)
  • Administrative Positions, University of St. Thomas, St. Paul / Minneapolis (2002 - 2003)
  • Assistant Professor, University of St. Thomas, St. Paul / Minneapolis (1997 - 2002)
  • Assistant Professor, Lundquist College of Business - University of Oregon, Eugene (1990 - 1997)
  • Research Associate, Forest Industry Management Center - University of Oregon, Eugene (1990 - 1994)
  • Instructor & Research Assistant, University of Wisconsin - School of Business, Madison (1985 - 1989)
  • Adjunct Instructor, University of Wisconsin - River Falls, Eau Claire (1983 - 1985)

Professional Memberships
  • Academy of Management
  • American Marketing Association
  • Global Consortium of Entrepreneurship Centers

Professional Service
  • Society of Franchising, Reviewer
  • UST Center for Business Excellence,
  • Dalsin Industries,
  • Journal of Retail, Reviewer

  • Spriggs, M. T. (forthcoming). Golden valley microwave foods. (written case with instructional material)
  • Spriggs, M. T. (forthcoming). Fallon worldwide: In the creativity business. (written case with instructional material)
  • Spriggs, M. T. (forthcoming). Medtronic in China: Where simpler serves patients better. (written case with instructional material)
  • Porter, M. C., & Spriggs, M. T. (2013). Informal private equity investment networks: The role of the nexus angel. Journal of Private Equity, (16)(3), pp. 48-56
  • Spriggs, M. T., Yu, A., Deeds, D. L., & Sorenson, R. (2013). Too many cooks in the kitchen: Innovation capacity, collaborative network orientation, and performance in small family business. Family Business Review, (26)(1), pp. 32-50
  • Spriggs, M. T., & Frazier, G. F. (1996). Achieving competitive advantage through group technology. Business Horizons, pp. 83-90
  • Spriggs, M. T., & Nevin, J. R. (1996). Negative option selling plans: Current forms versus existing regulations. Journal of Public Policy and Marketing, pp. 227-237
  • Spriggs, M. T., & Nevin, J. R. (1995). The relational contracting model and franchising research: Empirical issues. Journal of Marketing Channels, pp. 141-159
  • Spriggs, M. T. (1994). A framework for more valid measures of channel member performance. Journal of Retailing, pp. 327-343
  • Spriggs, M. T., & Nevin, J. R. (1994). The legal status of trade and function price discounts. Journal of Public Policy and Marketing, pp. 61-75

Books and Chapters

Research Interests
  • Emerging Business
  • Entrepreneurship Strategy