Mark Spriggs

Associate Professor, Entrepreneurship

mtspriggs@stthomas.edu

(651) 962-4256

Minneapolis Campus
1000 LaSalle Ave
Schulze Hall 429
Minneapolis, MN 55403

B.S., , University of Wisconsin - Madison
M.B.A., Finance/Accounting, University of Wisconsin - Eau Claire
Ph.D., Marketing, University of Wisconsin - Madison

See publications in UST Research Online

Mark Spriggs is an associate professor and the director of the Schulze School of Entrepreneurship. He began his career at St. Thomas as a marketing professor, teaching marketing courses in the undergraduate and graduate programs, and served as the marketing coordinator in the St. Thomas part-time MBA program. In 2003, Spriggs was named department chair of the Entrepreneurship Department, and in 2005 was named director of the new Schulze School of Entrepreneurship. Under his leadership, the number of students taking entrepreneurship classes at St. Thomas has grown, and he continues to promote the initiatives of the Schulze School to the Twin Cites business and entrepreneurial community.

Spriggs' research interests include entrepreneurial growth, franchising, family business and marketing channel relationships. He also consults with local businesses on a range of topics, including how existing companies can develop an entrepreneurial attitude and create marketing strategies that work, and he advises budding entrepreneurs interested in starting their own businesses. Spriggs gives his views on entrepreneurship and discusses St. Thomas' innovative entrepreneurship program in this video. http://www.youtube.com/watch?v=22BABeUIQ1w

Summer 2015 Courses
Summer 2015 Courses
Crs - Sec Title Days Time Location
Fall 2015 Courses
Fall 2015 Courses
Crs - Sec Title Days Time Location
ENTR 703 - 201 New Venture Marketing M - - - - - - 1800 - 2100 SCH 419
Description of course New Venture Marketing : CRN: 42921
Introduces students to the requirements of an action centered marketing plan that identifies and evaluates market potential, niche viability and distribution channels. The course focuses on early stages of start-up, emphasizing guerilla marketing and bootstrapping techniques. Case analyses and visitors from industry add real-world experience. Requirements include preparation of a market-entry strategy for existing or potential new venture. -- Prerequisite: Standard core courses
Schedule Details
Location Time Day(s)
J-Term 2016 Courses
J-Term 2016 Courses
Crs - Sec Title Days Time Location
Academic and Professional Positions
  • Associate Professor, University of St. Thomas, St. Paul / Minneapolis (2003 - present)
  • Department Chair - Marketing, University of St. Thomas, Saint Paul / Minneapolis (2015 - present)
  • Director, Schulze School of Entrepreneurship, University of St. Thomas, St. Paul / Minneapolis (2009 - 2013)
  • Department Chair, Entrepreneurship, University of St. Thomas, St. Paul / Minneapolis (2003 - 2012)
  • Administrative Positions, University of St. Thomas, St. Paul / Minneapolis (2002 - 2003)
  • Assistant Professor, University of St. Thomas, St. Paul / Minneapolis (1997 - 2002)
  • Assistant Professor, Lundquist College of Business - University of Oregon, Eugene (1990 - 1997)
  • Research Associate, Forest Industry Management Center - University of Oregon, Eugene (1990 - 1994)
  • Instructor & Research Assistant, University of Wisconsin - School of Business, Madison (1985 - 1989)
  • Adjunct Instructor, University of Wisconsin - River Falls, Eau Claire (1983 - 1985)

Professional Memberships
  • Academy of Management
  • American Marketing Association
  • Global Consortium of Entrepreneurship Centers

Professional Service
  • Dalsin Industries,
  • Journal of Retail, Reviewer
  • Society of Franchising, Reviewer
  • UST Center for Business Excellence,

Publications
  • Porter, M. C., & Spriggs, M. T. (2013). Informal private equity investment networks: The role of the nexus angel. Journal of Private Equity, (16)(3), pp. 48-56
  • Spriggs, M. T., Yu, A., Deeds, D. L., & Sorenson, R. (2013). Too many cooks in the kitchen: Innovation capacity, collaborative network orientation, and performance in small family business. Family Business Review, (26)(1), pp. 32-50
  • Spriggs, M. T. (2003). Medtronic in China: Where simpler serves patients better. (written case with instructional material)
  • Spriggs, M. T. (2003). Golden valley microwave foods. (written case with instructional material)
  • Spriggs, M. T. (2003). Fallon worldwide: In the creativity business. (written case with instructional material)
  • Spriggs, M. T., & Frazier, G. F. (1996). Achieving competitive advantage through group technology. Business Horizons, (39)(3), pp. 83-90
  • Spriggs, M. T., & Nevin, J. R. (1996). Negative option selling plans: Current forms versus existing regulations. Journal of Public Policy and Marketing, (15)(2), pp. 227-237
  • Spriggs, M. T., & Nevin, J. R. (1995). The relational contracting model and franchising research: Empirical issues. Journal of Marketing Channels, (4)(1&2), pp. 141-159
  • Spriggs, M. T. (1994). A framework for more valid measures of channel member performance. Journal of Retailing, (70)(4), pp. 327-343
  • Spriggs, M. T., & Nevin, J. R. (1994). The legal status of trade and function price discounts. Journal of Public Policy and Marketing, (13)(1), pp. 61-75

Books and Chapters

Research Interests
  • Emerging Business
  • Entrepreneurship Strategy

Presentations
  • "Too many cooks in the kitchen: Innovation capacity, collaborative network orientation, and performance in small family businesses" USASBE - U.S. Association for Small Business and Entrepreneurship, New Orleans, LA, January 01, 2012
  • "Recruiting presentation: 'Road to College'" New Life Academy, Woodbury, Minnesota, March 01, 2010