Kim Sovell

Adjunct Faculty, Marketing

B.A., Marketing, University of Oklahoma
M.B.A., , University of Phoenix

See publications in UST Research Online

Kim Ragan Sovell began teaching in the Marketing and Entrepreneurship Department in the fall of 2008. She has experience teaching both undergraduate and graduate levels of advertising and promotion, consumer behavior, marketing management, integrated marketing communications, retailing and principles of marketing.

Sovell graduated from the University of Oklahoma in 1986 with a B.B.A. in Marketing. She completed her MBA in Tucson, Arizona, while working as a pharmaceutical representative for Pfizer Pharmaceuticals. In 1989, Bristol-Myers Squibb hired her as a hospital representative, then promoted her to associate advertising manager in the marketing department. She continued her career with the marketing department as an assistant to the product manager for the HIV division.

Sovell began a new career in education in 2000, teaching in the Marketing and Entrepreneurship Department of Wichita State University in the W. Frank Barton School of Business until 2007. While at WSU she also launched two companies: a property management company, Sienna Properties LLC, and a marketing consulting firm, Innovation Marketing LLC. She was nominated for Adjunct Faculty of the Year each year and was named Adjunct Faculty of the Year in 2004.

Fall 2015 Courses
Fall 2015 Courses
Crs - Sec Title Days Time Location
BCOM 610 - 501 Communication Research - - W - - - - 1800 - 2100 SCH 420
Description of course Communication Research : CRN: 42874
Considers various methodologies useful in applied research for both profit and non-profit organizations, including interpretation and evaluation techniques. Emphasizes techniques of research design and reporting. Prerequisite: Admission to the MBC degree program.
Schedule Details
Location Time Day(s)
MKTG 710 - 201 Consumer Behavior - T - - - - - 1800 - 2100 TMH 354
Description of course Consumer Behavior : CRN: 43046
This course examines both consumer and business-to-business buying behavior. The course emphasizes the managerial implications and marketing opportunities which result from a comprehensive and systematic understanding of the decision making process. In effect, the course is an overview of applied psychology, where you are given the opportunity to develop a working understanding of both the antecedents and resulting behavioral consequences of marketing exchange. -- Prerequisite: Standard core courses including MKTG600
Schedule Details
Location Time Day(s)
J-Term 2016 Courses
J-Term 2016 Courses
Crs - Sec Title Days Time Location
Spring 2016 Courses
Spring 2016 Courses
Crs - Sec Title Days Time Location
MKTG 320 - 01 Integrated MKTG Communications M - W - - - - 1335 - 1510 MCH 109
Description of course Integrated MKTG Communications : CRN: 22131
This course is designed to develop an appreciation for the promotion mix (personal selling, advertising, public relations, sales promotion) by exploring how and why these elements are used by organizations to reach their goals and objectives. Concept fundamentals are explored, then integrated into case analysis. Prerequisite: MKTG 300
Schedule Details
Location Time Day(s)
MKTG 370 - 03 Consumer Behavior - T - - - - - 1730 - 2115 MCH 111
Description of course Consumer Behavior : CRN: 22139
In this course, students examine how consumers and organizations go about making purchase decisions. Major theoretical contributions and empirical research findings from marketing and the behavioral sciences are reviewed and attention is given to applying this information to practical business and marketing situations. Prerequisite: MKTG 300
Schedule Details
Location Time Day(s)
Academic and Professional Positions
  • Adjunct Instructor, University of St. Thomas, St. Paul / Minneapolis (2008 - present)
  • Marketing Communications Coordinator, Community Thread, Stillwater (2014 - present)
  • Managing Partner, Marketing Consulting, Kim Sovell Marketing, Minneapolis (2005 - present)
  • Adjunct Instructor, Wichita State University - W. Frank Barton School of Business, Wichita (2000 - 2007)
  • Associate Advertising Manager, HIV Products, Bristol-Myers Squibb Company, Princeton (1991 - 1993)
  • Hospital Sales Representative, Bristol-Myers Squibb Company, Tucson (1989 - 1991)
  • Professional Sales Representative, Pfizer Pharmaceuticals, Inc., Tucson (1987 - 1989)
  • Journalist, Energy DataSearch, Inc., Oklahoma City (1984 - 1987)

Professional Memberships
  • Minnesota American Marketing Association

Public Service
  • Youth Express LLC, Member


Books and Chapters

Research Interests
  • Consumer Behavior
  • Marketing
  • Integrated Marketing Communication

Awards and Honors
  • W. Frank Barton School of Business - Wichita State University, 2004