Kim Sovell

Adjunct Faculty,

M.B.A., , University of Phoenix
B.A., Marketing, University of Oklahoma

See publications in UST Research Online

Spring 2015 Courses
Spring 2015 Courses
Crs - Sec Title Days Time Location
MKTG 300 - 04 Principles of Marketing M - W - F - - 0935 - 1040 MCH 234
Description of course Principles of Marketing : CRN: 22057
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing

Schedule Details

Location Time Day(s)
MKTG 300 - 05 Principles of Marketing M - W - F - - 1055 - 1200 MCH 234
Description of course Principles of Marketing : CRN: 22058
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing

Schedule Details

Location Time Day(s)
MKTG 780 - 201 Integrated Mktg Communication - - W - - - - 1800 - 2100 SCH 419
Description of course Integrated Mktg Communication : CRN: 22091
This course provides a broad overview of the role of marketing communications processes. The wide range of communications activities used in selling/promoting products and services are discussed. Specific topics include advertising, public relations, sales promotions, direct marketing, and the strategies that drive them. A combination of readings, cases and application exercises will be used to develop a strategic perspective and an understanding of the need for an integrated communications plan. -- Prerequisite: Standard core courses including MKTG600

Schedule Details

Location Time Day(s)
Summer 2015 Courses
Summer 2015 Courses
Crs - Sec Title Days Time Location
MKTG 300 - 01 Principles of Marketing - T - R - - - 1800 - 2115 MCH 238
Description of course Principles of Marketing : CRN: 30092
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing

Schedule Details

Location Time Day(s)
MKTG 780 - 201 Integrated Mktg Communication - - W - - - - 1730 - 2145 SCH 420
Description of course Integrated Mktg Communication : CRN: 30304
This course provides a broad overview of the role of marketing communications processes. The wide range of communications activities used in selling/promoting products and services are discussed. Specific topics include advertising, public relations, sales promotions, direct marketing, and the strategies that drive them. A combination of readings, cases and application exercises will be used to develop a strategic perspective and an understanding of the need for an integrated communications plan. -- Prerequisite: Standard core courses including MKTG600

Schedule Details

Location Time Day(s)
Fall 2015 Courses
Fall 2015 Courses
Crs - Sec Title Days Time Location
BCOM 610 - 501 Communication Research - T - - - - - 1800 - 2100 TMH 352
Description of course Communication Research : CRN: 42874
Considers various methodologies useful in applied research for both profit and non-profit organizations, including interpretation and evaluation techniques. Emphasizes techniques of research design and reporting. Prerequisite: Admission to the MBC degree program.

Schedule Details

Location Time Day(s)
Academic and Professional Positions
  • Adjunct Instructor, University of St. Thomas, St. Paul / Minneapolis (2008 - present)
  • Marketing Communications Coordinator, Community Thread, Stillwater (2014 - present)
  • Managing Partner, Marketing Consulting, Kim Sovell Marketing, Minneapolis (2005 - present)
  • Adjunct Instructor, Wichita State University - W. Frank Barton School of Business, Wichita (2000 - 2007)
  • Associate Advertising Manager, HIV Products, Bristol-Myers Squibb Company, Princeton (1991 - 1993)
  • Hospital Sales Representative, Bristol-Myers Squibb Company, Tucson (1989 - 1991)
  • Professional Sales Representative, Pfizer Pharmaceuticals, Inc., Tucson (1987 - 1989)
  • Journalist, Energy DataSearch, Inc., Oklahoma City (1984 - 1987)

Public Service
  • Youth Express LLC, Member

Publications

Books and Chapters

Research Interests

Awards and Honors
  • W. Frank Barton School of Business - Wichita State University, 2004

Presentations