Kim Sovell

Adjunct Faculty, Marketing

M.B.A., , University of Phoenix
B.A., Marketing, University of Oklahoma

See publications in UST Research Online

Kim Ragan Sovell began teaching in the Marketing and Entrepreneurship Department in the fall of 2008. She has experience teaching both undergraduate and graduate levels of advertising and promotion, consumer behavior, marketing management, integrated marketing communications, retailing and principles of marketing.

Sovell graduated from the University of Oklahoma in 1986 with a B.B.A. in Marketing. She completed her MBA in Tucson, Arizona, while working as a pharmaceutical representative for Pfizer Pharmaceuticals. In 1989, Bristol-Myers Squibb hired her as a hospital representative, then promoted her to associate advertising manager in the marketing department. She continued her career with the marketing department as an assistant to the product manager for the HIV division.

Sovell began a new career in education in 2000, teaching in the Marketing and Entrepreneurship Department of Wichita State University in the W. Frank Barton School of Business until 2007. While at WSU she also launched two companies: a property management company, Sienna Properties LLC, and a marketing consulting firm, Innovation Marketing LLC. She was nominated for Adjunct Faculty of the Year each year and was named Adjunct Faculty of the Year in 2004.

Spring 2015 Courses
Spring 2015 Courses
Crs - Sec Title Days Time Location
MKTG 300 - 04 Principles of Marketing M - W - F - - 0935 - 1040 MCH 234
Description of course Principles of Marketing : CRN: 22057
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing

Schedule Details

Location Time Day(s)
MKTG 300 - 05 Principles of Marketing M - W - F - - 1055 - 1200 MCH 234
Description of course Principles of Marketing : CRN: 22058
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing

Schedule Details

Location Time Day(s)
MKTG 780 - 201 Integrated Mktg Communication - - W - - - - 1800 - 2100 SCH 419
Description of course Integrated Mktg Communication : CRN: 22091
This course provides a broad overview of the role of marketing communications processes. The wide range of communications activities used in selling/promoting products and services are discussed. Specific topics include advertising, public relations, sales promotions, direct marketing, and the strategies that drive them. A combination of readings, cases and application exercises will be used to develop a strategic perspective and an understanding of the need for an integrated communications plan. -- Prerequisite: Standard core courses including MKTG600

Schedule Details

Location Time Day(s)
Summer 2015 Courses
Summer 2015 Courses
Crs - Sec Title Days Time Location
MKTG 300 - 01 Principles of Marketing - T - R - - - 1800 - 2115 MCH 238
Description of course Principles of Marketing : CRN: 30092
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing

Schedule Details

Location Time Day(s)
MKTG 780 - 201 Integrated Mktg Communication - - W - - - - 1730 - 2145 SCH 420
Description of course Integrated Mktg Communication : CRN: 30304
This course provides a broad overview of the role of marketing communications processes. The wide range of communications activities used in selling/promoting products and services are discussed. Specific topics include advertising, public relations, sales promotions, direct marketing, and the strategies that drive them. A combination of readings, cases and application exercises will be used to develop a strategic perspective and an understanding of the need for an integrated communications plan. -- Prerequisite: Standard core courses including MKTG600

Schedule Details

Location Time Day(s)
Fall 2015 Courses
Fall 2015 Courses
Crs - Sec Title Days Time Location
BCOM 610 - 501 Communication Research - - W - - - - 1800 - 2100 TMH 355
Description of course Communication Research : CRN: 42874
Considers various methodologies useful in applied research for both profit and non-profit organizations, including interpretation and evaluation techniques. Emphasizes techniques of research design and reporting. Prerequisite: Admission to the MBC degree program.

Schedule Details

Location Time Day(s)
MKTG 710 - 201 Consumer Behavior - T - - - - - 1800 - 2100 SCH 127
Description of course Consumer Behavior : CRN: 43046
This course examines both consumer and business-to-business buying behavior. The course emphasizes the managerial implications and marketing opportunities which result from a comprehensive and systematic understanding of the decision making process. In effect, the course is an overview of applied psychology, where you are given the opportunity to develop a working understanding of both the antecedents and resulting behavioral consequences of marketing exchange. -- Prerequisite: Standard core courses including MKTG600

Schedule Details

Location Time Day(s)
Academic and Professional Positions
  • Adjunct Instructor, University of St. Thomas, St. Paul / Minneapolis (2008 - present)
  • Marketing Communications Coordinator, Community Thread, Stillwater (2014 - present)
  • Managing Partner, Marketing Consulting, Kim Sovell Marketing, Minneapolis (2005 - present)
  • Adjunct Instructor, Wichita State University - W. Frank Barton School of Business, Wichita (2000 - 2007)
  • Associate Advertising Manager, HIV Products, Bristol-Myers Squibb Company, Princeton (1991 - 1993)
  • Hospital Sales Representative, Bristol-Myers Squibb Company, Tucson (1989 - 1991)
  • Professional Sales Representative, Pfizer Pharmaceuticals, Inc., Tucson (1987 - 1989)
  • Journalist, Energy DataSearch, Inc., Oklahoma City (1984 - 1987)

Professional Memberships
  • Minnesota American Marketing Association

Public Service
  • Youth Express LLC, Member

Publications

Books and Chapters

Research Interests
  • Consumer Behavior
  • Marketing
  • Integrated Marketing Communication

Awards and Honors
  • W. Frank Barton School of Business - Wichita State University, 2004

Presentations