Kim Sovell

Adjunct Faculty, Marketing

M.B.A., , University of Phoenix
B.A., Marketing, University of Oklahoma

See publications in UST Research Online

Fall 2014 Courses
Fall 2014 Courses
Crs - Sec Title Days Time Location
MKTG 340 - 01 Marketing Research M - W - - - - 1335 - 1510 MCH 229
Description of course Marketing Research : CRN: 42809
In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, re search planning and costs. Students would greatly benefit from completing this course before they take MKTG 430. Prerequisites: MKTG 300, MATH 101 or 109 or 111 or 113, STAT 220 (QMCS 220 or IDTH 220)

Schedule Details

Location Time Day(s)
J-Term 2015 Courses
J-Term 2015 Courses
Crs - Sec Title Days Time Location
MKTG 710 - 201 Consumer Behavior - - - - - S - 0800 - 1700 SCH 301
Description of course Consumer Behavior : CRN: 10188
This course examines both consumer and business-to-business buying behavior. The course emphasizes the managerial implications and marketing opportunities which result from a comprehensive and systematic understanding of the decision making process. In effect, the course is an overview of applied psychology, where you are given the opportunity to develop a working understanding of both the antecedents and resulting behavioral consequences of marketing exchange. -- Prerequisite: Standard core courses including MKTG600

Schedule Details

Location Time Day(s)
Spring 2015 Courses
Spring 2015 Courses
Crs - Sec Title Days Time Location
MKTG 300 - 04 Principles of Marketing M - W - F - - 0935 - 1040 MCH 234
Description of course Principles of Marketing : CRN: 22057
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing

Schedule Details

Location Time Day(s)
MKTG 300 - 05 Principles of Marketing M - W - F - - 1055 - 1200 MCH 234
Description of course Principles of Marketing : CRN: 22058
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing

Schedule Details

Location Time Day(s)
MKTG 780 - 201 Integrated Mktg Communication - - W - - - - 1800 - 2100 SCH 419
Description of course Integrated Mktg Communication : CRN: 22091
This course provides a broad overview of the role of marketing communications processes. The wide range of communications activities used in selling/promoting products and services are discussed. Specific topics include advertising, public relations, sales promotions, direct marketing, and the strategies that drive them. A combination of readings, cases and application exercises will be used to develop a strategic perspective and an understanding of the need for an integrated communications plan. -- Prerequisite: Standard core courses including MKTG600

Schedule Details

Location Time Day(s)
Academic and Professional Positions
  • Adjunct Instructor, University of St. Thomas, St. Paul / Minneapolis (2008 - present)
  • Marketing Communications Coordinator, Community Thread, Stillwater (2014 - present)
  • Managing Partner, Marketing Consulting, Kim Sovell Marketing, Minneapolis (2005 - present)
  • Adjunct Instructor, Wichita State University - W. Frank Barton School of Business, Wichita (2000 - 2007)
  • Associate Advertising Manager, HIV Products, Bristol-Myers Squibb Company, Princeton (1991 - 1993)
  • Hospital Sales Representative, Bristol-Myers Squibb Company, Tucson (1989 - 1991)
  • Professional Sales Representative, Pfizer Pharmaceuticals, Inc., Tucson (1987 - 1989)
  • Journalist, Energy DataSearch, Inc., Oklahoma City (1984 - 1987)

Public Service
  • Youth Express LLC, Member

Publications

Books and Chapters

Research Interests

Awards and Honors
  • W. Frank Barton School of Business - Wichita State University, 2004

Presentations