Jonathan Seltzer

Clinical Faculty, Marketing

(651) 962-5472

2115 Summit Ave
McNeely Hall 341
St. Paul, MN 55105

B.A., , Lawrence University
M.B.A., , University of Chicago

See publications in UST Research Online

Before starting Corporate Resource, Inc. in 1997, Jon Seltzer was the vice president of Industry and Government Relations at SUPERVALU, where he was responsible for federal, state and local government affairs. Previous responsibilities at SUPERVALU included acquisition evaluation and revising the company's freight and fee schedules. His consulting activities include advising an upscale commercial bakery for five years during a period of sales growth from less than $2 million to $10 million in sales, a move into a new facility, conversion from direct to wholesale distributor distribution, workforce expansion and the establishment of broker relationships. Seltzer has been working with The Food Industry Center ( since 1997. He has contributed his industry expertise to various TFIC projects including the Best Practices Diagnostic Tool for Defense in the Food Supply chain, the Agricultural Conversion Factors project and as the project manager for the Supermarket Panel. He has completed three food product case studies funded by the National Center for Food Protection and Defense documenting selected food supply chains. For the National Grocers Association his current activities are to expand and coordinate student participation in the association's annual convention and trade show. Past activities have included integrating organic and natural foods into the convention for three years, leading member idea exchange groups, energy management and judging multi-media advertising and business to business (B2B) communications. Seltzer has worked overseas on projects in developing markets in food distribution and supply chain for U.S.A.I.D., the Citizens Network for Foreign Affairs and Booz-Allen Hamilton in Russia (wholesaling), Egypt (high value exports and cold chain), Senegal (export of high value perishable commodities) and Montenegro (branding and product differentiation.) Additional activities include delivering 15 short courses in economics, marketing and management for agribusiness enterprises in Poland, Morocco and Spain. He has also led 12 study tours for The Cochran Program at USDA, addressing best practices in post-harvest agriculture. Before coming to UST in 2008, Professor Seltzer regularly taught Advanced Logistics and Supply Chain Management and Marketing Channels and Distribution at the Carlson School of Management. A life-long resident of the Twin Cities, Seltzer served in the Peace Corps in Tunisia and the Solomon Islands.

Spring 2017 Courses
Spring 2017 Courses
Crs - Sec Title Days Time Location
MKTG 330 - 01 International Marketing - T - R - - - 0800 - 0940 MCH 115
Description of course International Marketing : CRN: 22007
In this course students consider basic concepts, principles and theories of international marketing, as well as the essential and complex problems encountered in the international marketplace. The emphasis is on problem solving and decision-making within the international marketing environment. Prerequisite: MKTG 300
Schedule Details
Location Time Day(s)
MKTG 490 - 01 Business-to-Business Marketing - T - R - - - 0955 - 1135 MCH 115
Description of course Business-to-Business Marketing : CRN: 22022
B2B (Business-to-Business) explores the purpose and role of marketing and marketing management in commercial and industrial business environments. Industrial markets (B2B) have certain characteristics that contrast sharply with consumer markets (B2C). B2B is much larger than B2C because in a typical supply chain there will be many B2B transactions for every B2C transaction. Lectures, case studies and application exercises will provide students with hands-on experience in market analysis, planning, measurement systems, decision-making and program implementation. Prerequisite: MKTG 300
Schedule Details
Location Time Day(s)
Summer 2017 Courses
Summer 2017 Courses
Crs - Sec Title Days Time Location
Fall 2017 Courses
Fall 2017 Courses
Crs - Sec Title Days Time Location
Academic and Professional Positions
  • Instructor, University of St. Thomas, St. Paul / Minneapolis (2008 - present)
  • Chief Executive Officer, Corporate Resource, Inc, Minneapolis (1997 - 2010)
  • Adjunct Instructor, University of Minnesota, Minneapolis (1998 - 2008)
  • Visiting Instructor, Olsztyn University, Olsztyn (1997 - 2005)
  • Vice President - Industry and Government Relations, Supervalu, Inc, Eden Prairie (1991 - 1997)
  • Director - Corporate Planning, Supervalu, Inc, Eden Prairie (1986 - 1991)
  • Adjunct Instructor, University of St. Thomas, St. Paul / Minneapolis (1981 - 1991)
  • Instructor, Kotz School of Business, Bloomington (1987 - 1990)
  • Manager - Corporate Planning, Supervalu, Inc, Eden Prairie (1980 - 1987)
  • Business Strategy Planner, Clark Equipment Company, Minneapolis (1978 - 1980)
  • Volunteer, U.S. Peace Corps, World Wide (1972 - 1976)

Professional Memberships
  • AAEA - Agriculture & Applied Economics Association
  • MIMA - Minnesota Interactive Marketing Association

Professional Service
  • Journal of International Food and Agribusiness Marketing, Reviewer
  • Journal of International and Interdisciplinary Business Research, Reviewer

  • Seltzer, J. M., Rush, J., & Kinsey, J. (2010). Westlund/Hallmark: 2008 beef recall. (written case with instructional material)
  • Seltzer, J. M., Rush, J., & Kinsey, J. (2009). Natural selection: 2006 E. coli recall of fresh spinach. (written case with instructional material)
  • Seltzer, J. M., Rush, J., & Kinsey, J. (2008). Castleberry's: 2007 botulism recall. (written case with instructional material)

Books and Chapters

Research Interests
  • Marketing
  • Retail Industry

  • "Natural selection: 2006 E. coli recall" AAEA - Agriculture & Applied Economics Association, Denver, Colorado, July 01, 2010
  • "The opportunities and challenges of social media in the food industry" Food Industry Symposium, Minneapolis, Minnesota, April 01, 2010