Jonathan Seltzer

Clinical Faculty, Marketing

selt9207@stthomas.edu

(651) 962-5472

2110 Summit Ave
McNeely Hall 341
St. Paul, MN 55105

M.B.A., , University of Chicago
B.A., , Lawrence University

See my articles and publications

Before starting Corporate Resource, Inc. in 1997, Jon Seltzer was the vice president of Industry and Government Relations at SUPERVALU, where he was responsible for federal, state and local government affairs. Previous responsibilities at SUPERVALU included acquisition evaluation and revising the company's freight and fee schedules.

His consulting activities include advising an upscale commercial bakery for five years during a period of sales growth from less than $2 million to $10 million in sales, a move into a new facility, conversion from direct to wholesale distributor distribution, workforce expansion and the establishment of broker relationships.

Seltzer has been working with The Food Industry Center ( http://foodindustrycenter.umn.edu/ ) since 1997. He has contributed his industry expertise to various TFIC projects including the Best Practices Diagnostic Tool for Defense in the Food Supply chain, the Agricultural Conversion Factors project and as the project manager for the Supermarket Panel. He has recently completed three food product case studies funded by the National Center for Food Protection and Defense (http://foodindustrycenter.umn.edu/Case_Studies.html ), documenting selected food supply chains.

For the National Grocers Association his current activities are to expand and coordinate student participation in the association's annual convention and trade show. Past activities have included integrating organic and natural foods into the convention for three years, leading member idea exchange groups, energy management and judging multi-media advertising and business to business (B2B) communications.

Seltzer has worked overseas on projects in developing markets in food distribution and supply chain for U.S.A.I.D., the Citizens Network for Foreign Affairs and Booz-Allen Hamilton in Russia (wholesaling), Egypt (high value exports and cold chain), Senegal (export of high value perishable commodities) and Montenegro (branding and product differentiation.)

Additional activities include delivering 15 short courses in economics, marketing and management for agribusiness enterprises in Poland, Morocco and Spain. He has also led 12 study tours for The Cochran Program at USDA, addressing best practices in post-harvest agriculture.

Before coming to UST in 2008, Professor Seltzer regularly taught Advanced Logistics and Supply Chain Management and Marketing Channels and Distribution at the Carlson School of Management.

A life-long resident of the Twin Cities, Seltzer served in the Peace Corps in Tunisia and the Solomon Islands.

Fall 2014 Courses
Fall 2014 Courses
Crs - Sec Title Days Time Location
MKTG 330 - 01 International Marketing - T - R - - - 0955 - 1135 MCH 235
Description of course International Marketing : CRN: 42808
In this course students consider basic concepts, principles and theories of international marketing, as well as the essential and complex problems encountered in the international marketplace. The emphasis is on problem solving and decision-making within the international marketing environment. Prerequisite: MKTG 300

Schedule Details

Location Time Day(s)
MKTG 600 - 201 Marketing Management - - W - - - - 1800 - 2100 TMH 460
Description of course Marketing Management : CRN: 42819
This course offers a managerial approach to the study of strategic market decision making. It will examine the basic principles of marketing and their use in developing an optimum marketing mix. It will cover such topics as market planning; segmentation and target marketing; channels of distribution; consumer behavior; competitive analysis; pricing, demand analysis and forecasting; promotion, sales management; and product decisions. The course is designed to build a conceptual foundation for understanding and analyzing marketing situations. You will learn a managerial approach to applying marketing principles to practical marketing situations. This course provides a foundation for further education in marketing. Prerequisite: None

Schedule Details

Location Time Day(s)
MKTG 790 - 201 International Marketing - - - R - - - 1800 - 2100 SCH 314
Description of course International Marketing : CRN: 42828
Managers around the world are looking at questions of when and how to conduct business outside of their home market. Is international growth an imperative for a firm or a costly diversion? How attractive is a market? Which market should a company approach first and how? What are the decisions your company's overseas competitors are asking about entering your markets - and how will you respond? Building on cases, lectures, guest speakers and interactive activities we will explore these and related questions. Prerequisite: Standard core courses and MKTG 600

Schedule Details

Location Time Day(s)
J-Term 2015 Courses
J-Term 2015 Courses
Crs - Sec Title Days Time Location
Spring 2015 Courses
Spring 2015 Courses
Crs - Sec Title Days Time Location
MKTG 330 - 01 International Marketing - T - R - - - 0955 - 1135 MCH 114
Description of course International Marketing : CRN: 22065
In this course students consider basic concepts, principles and theories of international marketing, as well as the essential and complex problems encountered in the international marketplace. The emphasis is on problem solving and decision-making within the international marketing environment. Prerequisite: MKTG 300

Schedule Details

Location Time Day(s)
MKTG 350 - 01 Mktg Channels/Distr Sys - T - R - - - 1330 - 1510 MCH 114
Description of course Mktg Channels/Distr Sys : CRN: 22068
Students examine relevant theories, concepts, and practices related to the flow of goods and services in and between organizations from the point of view of the total distribution system. The goal of the course is to help business students think about and learn to create and integrate marketing and logistics strategy. Prerequisites: MKTG 300

Schedule Details

Location Time Day(s)
MKTG 716 - 201 Business to Business Marketing - - - R - - - 1800 - 2100 TMH 460
Description of course Business to Business Marketing : CRN: 22088
This course provides a forum to explore the purpose and role of marketing and marketing management within the commercial and industrial business environments. Industrial markets have certain characteristics that contrast sharply with consumer markets. The course is designed to provide you with hands-on experience in market analysis, planning, measurement systems, decision-making and program implementation. Lectures, case studies and application exercises will be used. A major project may be required in which you develop and present a marketing plan for an area business. -- Prerequisite: Standard core courses including MKTG600

Schedule Details

Location Time Day(s)
Academic and Professional Positions
  • Instructor, University of St. Thomas, St. Paul / Minneapolis (2008 - present)
  • Adjunct Instructor, University of Minnesota, Minneapolis (1998 - present)
  • Chief Executive Officer, Corporate Resource, Inc, Minneapolis (1997 - 2010)
  • Visiting Instructor, Olsztyn University, Olsztyn (1997 - 2005)
  • Vice President - Industry and Government Relations, Supervalu, Inc, Eden Prairie (1991 - 1997)
  • Adjunct Instructor, University of St. Thomas, St. Paul / Minneapolis (1981 - 1991)
  • Director - Corporate Planning, Supervalu, Inc, Eden Prairie (1986 - 1991)
  • Instructor, Kotz School of Business, Bloomington (1987 - 1990)
  • Manager - Corporate Planning, Supervalu, Inc, Eden Prairie (1980 - 1987)
  • Business Strategy Planner, Clark Equipment Company, Minneapolis (1978 - 1980)
  • Volunteer, U.S. Peace Corps, World Wide (1972 - 1976)

Professional Memberships
  • AAEA - Agriculture & Applied Economics Association
  • MIMA - Minnesota Interactive Marketing Association

Professional Service
  • Journal of International Food and Agribusiness Marketing, Reviewer

Major Works
  • Seltzer, J. M., Rush, J., & Kinsey, J. (2010). Westlund/Hallmark: 2008 beef recall. (written case with instructional material)
  • Seltzer, J. M., Rush, J., & Kinsey, J. (2009). Natural selection: 2006 E. coli recall of fresh spinach. (written case with instructional material)
  • Seltzer, J. M., Rush, J., & Kinsey, J. (2008). Castleberry's: 2007 botulism recall. (written case with instructional material)

Research Interests
  • Marketing
  • Retail Industry

Presentations
  • "Natural selection: 2006 E. coli recall" AAEA - Agriculture & Applied Economics Association, Denver, Colorado, July 01, 2010
  • "The opportunities and challenges of social media in the food industry" Food Industry Symposium, Minneapolis, Minnesota, April 01, 2010