Aaron Sackett

Assistant Professor, Marketing


(651) 962-5146

2115 Summit Ave
McNeely Hall 337
St. Paul, MN 55105

Ph.D., Social Psychology, Yale University
M.Phil., Social Psychology, Yale University
M.S., Social Psychology, Yale University
B.A., Psychology, St. Olaf College

See publications in UST Research Online

Aaron M. Sackett joined the Opus College of Business faculty in 2009. Prior to his arrival at the University of St. Thomas, he spent three years as a postdoctoral research fellow at the University of Chicago Booth School of Business. He teaches classes at both the undergraduate and graduate level and also serves as the faculty supervisor for the Behavioral Research Center on the Minneapolis campus.

Sackett's expertise lies in the domain of consumer psychology. His research interests include understanding how consumers form judgments about past, present and future experiences, and how their goals and expectations influence their behavior. His research has been published in major peer-reviewed academic journals and has gained attention in popular press outlets including NPR, BBC Radio, and the New York Times. Professor Sackett is an active reviewer for numerous scholarly journals and academic conferences in both marketing and psychology.

Sackett received his B.A. summa cum laude in psychology from St. Olaf College, and his Ph.D. degree in social psychology from Yale University, where he was awarded a NSF graduate research fellowship for his work on optimism in personal forecasts.

J-Term 2015 Courses
J-Term 2015 Courses
Crs - Sec Title Days Time Location
Spring 2015 Courses
Spring 2015 Courses
Crs - Sec Title Days Time Location
BCOM 635 - 501 Persuasion - T - - - - - 1800 - 2100 TMH 357
Description of course Persuasion : CRN: 21914
This course provides a selected survey of theory and research on social influence and persuasion, drawing primarily from work in the social sciences. It is designed to build a conceptual foundation for students to develop their own skills and techniques for increasing message persuasiveness, instigating behavioral and attitude change, and protecting oneself from unwanted persuasion. Topics covered have broad applicability both within and outside business contexts but relate particularly to issues in marketing, sales, and management. Class will utilize a variety of approaches including lecture, case analysis, and both instructor- and student-led discussion.

Schedule Details

Location Time Day(s)
MKTG 370 - 03 Consumer Behavior M - W - - - - 1335 - 1510 MCH 229
Description of course Consumer Behavior : CRN: 22072
In this course, students examine how consumers and organizations go about making purchase decisions. Major theoretical contributions and empirical research findings from marketing and the behavioral sciences are reviewed and attention is given to applying this information to practical business and marketing situations. Prerequisite: MKTG 300

Schedule Details

Location Time Day(s)
Summer 2015 Courses
Summer 2015 Courses
Crs - Sec Title Days Time Location
Academic and Professional Positions

Professional Memberships
  • ACR - Association for Consumer Research
  • APA -American Psychological Association
  • APS - Association for Psychological Science
  • SJDM - Society for Judgment and Decision Making
  • SPSP- Society for Personality and Social Psychology
  • SCP - Society for Consumer Psychology

Professional Service
  • Journal of Personnel Psychology, Reviewer
  • Journal of Consumer Research, Reviewer
  • Journal of Experimental Psychology: Applied, Reviewer
  • Journal of Applied Social Psychology, Reviewer
  • Journal of Personality and Social Psychology, Reviewer

  • Alexander, D., Sackett, A. M. (2013). If only I had the time! The impact of time salience on consumers' evaluations of product offers. Journal of Consumer Behavior, (12), pp. 382-388
  • Molden, D. C., Hazlett, A., & Sackett, A. M. (2011). Hoping for the best or preparing for the worst? Regulatory focus and preferences for optimism and pessimism in predicting personal outcomes. Social Cognition, (29)(1), pp. 74-96
  • Sackett, A. M., Meyvis, T., Nelson, L. D., Converse, B. A., & Sackett, A. (2010). You're having fun when time flies: The hedonic consequences of subjective time progression. Psychological Science, (21), pp. 111-117
  • Armor, D. A., Massey, C., & Sackett, A. M. (2008). Prescribed optimism: Is it right to be wrong about the future?. Psychological Science, (19), pp. 329-331
  • Armor, D., & Sackett, A. M. (2006). Accuracy, error, and bias in predictions for real vs hypothetical events. Journal of Personality and Social Psychology, (91), pp. 583-600

Books and Chapters

Research Interests
  • Consumer Judgment and Decision-Making; Optimism; Goals; Hedonic Value of Experiences