Aaron Sackett

Assistant Professor, Marketing

sackett@stthomas.edu

(651) 962-5146

2115 Summit Ave
McNeely Hall 337
St. Paul, MN 55105

B.A., Psychology, St. Olaf College
M.Phil., Social Psychology, Yale University
M.S., Social Psychology, Yale University
Ph.D., Social Psychology, Yale University

See publications in UST Research Online

Aaron M. Sackett joined the Opus College of Business faculty in 2009. Prior to his arrival at the University of St. Thomas, he spent three years as a postdoctoral research fellow at the University of Chicago Booth School of Business. He teaches classes at both the undergraduate and graduate level and also serves as the faculty supervisor for the Behavioral Research Center on the Minneapolis campus.

Sackett's expertise lies in the domain of consumer psychology. His research interests include understanding how consumers form judgments about past, present and future experiences, and how their goals and expectations influence their behavior. His research has been published in major peer-reviewed academic journals and has gained attention in popular press outlets including NPR, BBC Radio, and the New York Times. Professor Sackett is an active reviewer for numerous scholarly journals and academic conferences in both marketing and psychology.

Sackett received his B.A. summa cum laude in psychology from St. Olaf College, and his Ph.D. degree in social psychology from Yale University, where he was awarded a NSF graduate research fellowship for his work on optimism in personal forecasts.

Summer 2015 Courses
Summer 2015 Courses
Crs - Sec Title Days Time Location
Fall 2015 Courses
Fall 2015 Courses
Crs - Sec Title Days Time Location
MKTG 370 - 01 Consumer Behavior - T - R - - - 0955 - 1135 MCH 115
Description of course Consumer Behavior : CRN: 43035
In this course, students examine how consumers and organizations go about making purchase decisions. Major theoretical contributions and empirical research findings from marketing and the behavioral sciences are reviewed and attention is given to applying this information to practical business and marketing situations. Prerequisite: MKTG 300

Schedule Details

Location Time Day(s)
MKTG 370 - 02 Consumer Behavior - T - R - - - 1330 - 1510 MCH 115
Description of course Consumer Behavior : CRN: 43036
In this course, students examine how consumers and organizations go about making purchase decisions. Major theoretical contributions and empirical research findings from marketing and the behavioral sciences are reviewed and attention is given to applying this information to practical business and marketing situations. Prerequisite: MKTG 300

Schedule Details

Location Time Day(s)
J-Term 2016 Courses
J-Term 2016 Courses
Crs - Sec Title Days Time Location
Academic and Professional Positions

Professional Memberships
  • ACR - Association for Consumer Research
  • APA -American Psychological Association
  • APS - Association for Psychological Science
  • SCP - Society for Consumer Psychology
  • SJDM - Society for Judgment and Decision Making
  • SPSP- Society for Personality and Social Psychology

Professional Service
  • Journal of Applied Social Psychology, Reviewer
  • Journal of Consumer Research, Reviewer
  • Journal of Experimental Psychology: Applied, Reviewer
  • Journal of Personality and Social Psychology, Reviewer
  • Journal of Personnel Psychology, Reviewer

Publications
  • Alexander, D., Sackett, A. M. (2013). If only I had the time! The impact of time salience on consumers' evaluations of product offers. Journal of Consumer Behavior, (12), pp. 382-388
  • Molden, D. C., Hazlett, A., & Sackett, A. M. (2011). Hoping for the best or preparing for the worst? Regulatory focus and preferences for optimism and pessimism in predicting personal outcomes. Social Cognition, (29)(1), pp. 74-96
  • Sackett, A. M., Meyvis, T., Nelson, L. D., Converse, B. A., & Sackett, A. (2010). You're having fun when time flies: The hedonic consequences of subjective time progression. Psychological Science, (21), pp. 111-117
  • Armor, D. A., Massey, C., & Sackett, A. M. (2008). Prescribed optimism: Is it right to be wrong about the future?. Psychological Science, (19), pp. 329-331
  • Armor, D., & Sackett, A. M. (2006). Accuracy, error, and bias in predictions for real vs hypothetical events. Journal of Personality and Social Psychology, (91), pp. 583-600

Books and Chapters

Research Interests
  • Consumer Judgment and Decision-Making; Optimism; Goals; Hedonic Value of Experiences

Presentations
  • "Do rally caps and lucky seats make bigger fans? The effects of illusions of control on sports team attachment" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 01, 2014
  • "Examining the relationship between illusion of control and sports team attachment" ACR - Association for Consumer Research, Chicago, Illinois, October 01, 2013
  • "Causes and consequences of brand fanaticism in spectator sports" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 01, 2013
  • "Harnessing optimism: How eliciting goals improves performance" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 01, 2013
  • "Examining the relationship between illusion of control and sports fanaticism" Society for Consumer Psychology, San Antonio, TX, March 01, 2013
  • "The effects of natural time cues on hedonic evaluations - or, how sunsets ruin movies" Society for Judgment and Decision Making, Minneapolis, MN, November 01, 2012
  • "Beyond the status quo: Understanding the role of alternative reference points" Society for Judgment and Decision Making, Minneapolis, Minnesota, November 01, 2012
  • "Beyond the status quo: Understanding the role of alternative reference points" Society for Judgment and Decision Making, Minneapolis, Minnesota, November 01, 2012
  • "Where did the time go?" UST Faculty Recognition Reception, Minneapolis, MN, September 01, 2012
  • "Harnessing optimism: How eliciting goals improves performance" Behavioral Decision Research in Management, Boulder, CO, June 01, 2012
  • "There's no such thing as a free lunch: Consumers perception of time opportunity costs in product giveaways" Society for Consumer Psychology Winter Conference, Atlanta, GA, February 01, 2011
  • "Goals, performance and satisfaction in marathon running" Midwest Psychological Association, Chicago, IL, May 01, 2010
  • "Goals, performance and satisfaction in marathon running" Society for Judgment and Decision Making, Boston, Massachusetts, November 01, 2009
  • "You're having fun when time flies: The hedonic consequences of subjective time progression" ACR - Association for Consumer Research, Pittsburgh, PA, October 01, 2009
  • "You're having fun when time flies: The hedonic consequences of subjective time progression" Society of Personality & Social Psychology, Tampa, FL, February 01, 2009
  • "Hoping for the best or preparing for the worst? Regulatory focus and preferences for optimism and pessimism" Society for Personality & Social Psychology, Tampa, Florida, February 01, 2009
  • "Entrepreneurial over-entry? The perceived costs (and benefits) of entrepreneurial errors" Society for Judgment and Decision Making, Chicago, Illinois, November 01, 2008
  • "You're having fun when time flies: The hedonic consequences of subjective time progression" Behavioral Decision Research in Management (BDRM),, La Jolla, CA, May 01, 2008
  • "You're having fun when time flies: The hedonic consequences of subjective time progression" Society for Personality & Social Psychology, Albuquerque, New Mexico, January 01, 2008
  • "Intuited Consequences of Prediction Biases & Their Effects on Unrealistic Optimism" Society for Judgment and Decision Making, Long Beach, California, November 01, 2007
  • "Reasoned optimism: Intuited consequences of prediction errors" Society for Judgment & Decision Making, Long Beach, CA, November 01, 2007
  • "'Reasoned Optimism: Intuited Consequences of Prediction Errors'" Midwest Psychological Assoc, Chicago, Ill, May 01, 2007
  • "Intuited consequences of prediction biases and their effects on unrealistic optimism'" Midwest Psychological Assoc, Chicago, IL, May 01, 2007
  • "Reasons for situated optimism: Intuitions about the consequences of prediction errors" Society for Personality & Social Psychology (SPSP), Palm Springs, CA ., January 01, 2006
  • "Manipulating the reasons for optimism: Reversing bias by shifting consequences" Society for Personality & Social Psychology (SPSP), Palm Springs, CA, February 01, 2005
  • "Manipulating the reasons for optimism: Reversing bias by shifting consequences" Society for Personality & Social Psychology, New Orleans, LA, February 01, 2005
  • "Making the Hypothetical Seem Real: Performance Predictions for Imagined Events" Society for Personality & Social Psychology, Los Angeles, California, January 01, 2004
  • "'Making the Hypothetical Seem Real: Performance Predictions for Imagined Events'" Personality & Social Psychology (SPSP), Austin, TX, January 01, 2004
  • "Accuracy, Error, & Bias in Predictions for Real vs Hypothetical Events" Society for Personality & Social Psychology, Los Angeles, California, February 01, 2003
  • "Gender Representation in Internet Advertisement" Society for Personality & Social Psychology, Nashville, Tennessee, January 01, 2000