Richard Rexeisen

Professor, Marketing

rjrexeisen@stthomas.edu

(651) 962-5079

2115 Summit Ave
McNeely Hall 303
St. Paul, MN 55105

B.A., Psychology, University of Minnesota
M.B.A., Marketing, University of Michigan
Ph.D., Marketing, University of Minnesota

See publications in UST Research Online

Rich Rexeisen has held various administrative and faculty leadership positions since joining the college in 1990 and teaches in both the undergraduate and graduate programs, including the Executive UST MBA program and non-degree courses in the Center for Business Excellence. Rexeisen actively publishes and serves on the editorial boards of the Journal of Marketing Theory and Practice (JMTP) and Industrial Marketing Management (IMM). His current research interests focus on how study abroad impacts the development of cross-cultural sensitivity, attitudes towards the environment and moral reasoning. He also conducts research and publishes in the area of student outcomes assessment.

Rexeisen has travelled extensively and has served on multiple occasions as the faculty director for the London Business Semester program. He also taught in the Semester at Sea program. Before joining the St. Thomas faculty, Rexeisen owned and operated his own successful business and continues to consult with the business community in the areas of strategic market planning, sales and B2B marketing.

Rexeisen received his B.A. in psychology and philosophy from the University of Minnesota, his M.B.A. from the University of Michigan and his Ph.D. in marketing from the Carlson School at the University of Minnesota.

Summer 2015 Courses
Summer 2015 Courses
Crs - Sec Title Days Time Location
Fall 2015 Courses
Fall 2015 Courses
Crs - Sec Title Days Time Location
BUSN 200 - 99 Busn Learning Through Service - - - - - - - -
Description of course Busn Learning Through Service : CRN: 43398 0 Credit Hours
This experiential, student-designed course is required of all undergraduate students in the Opus College of Business - both majors and minors. The course embodies the Statement of Purpose of the university to “develop morally responsible individuals who combine career competency...while fostering in the student a tradition of service to the public welfare.” The learning objectives include: 1) providing students the opportunity to experience the necessary partnerships between and among healthy, vital communities and healthy, vital businesses; 2) stretching beyond their current comfort zones, especially in terms of being involved with people different from themselves; 3) providing direct service to a nonprofit while meeting individually established personal learning objectives; and 4) exploring the business dynamics of non-profit organizations. Students are encouraged to complete BUSN 200 either during the second semester of their sophomore year or the first semester of their junior year. Students register for BUSN 200 as they would any other academic course at the university. Students should note that their formal BUSN 200 class meets only four times during the semester and that 100% attendance of those four classes is mandatory to complete BUSN 200 successfully. In addition to the 40 hours of service and four class meetings, students will maintain an online journal of their reflections and learnings, and present a final-reflection creative learning project to their classmates. All BUSN 200 requirements - including the 40 hours of service - are completed within the traditional one-semester structure. Service hours or other assignments from one semester cannot be “rolled over” to the next semester. Thus, students should consider carefully the timing of their decision to participate in BUSN 200 for any given semester. This course is graded S/R. Students can complete BUSN 200 while studying abroad or while away from campus during J-term or summer. Note: London Business students complete their BUSN 200 course while studying in London; students considering participation in this program should wait to complete BUSN 200 until that semester.

Schedule Details

Location Time Day(s)
MKTG 300 - A01 Principles of Marketing - - - - - - - -
Description of course Principles of Marketing : CRN: 42110 4 Credit Hours
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing

Schedule Details

Location Time Day(s)
J-Term 2016 Courses
J-Term 2016 Courses
Crs - Sec Title Days Time Location
MKTG 710 - 201 Consumer Behavior See Details * *
Description of course Consumer Behavior : CRN: 10206
This course examines both consumer and business-to-business buying behavior. The course emphasizes the managerial implications and marketing opportunities which result from a comprehensive and systematic understanding of the decision making process. In effect, the course is an overview of applied psychology, where you are given the opportunity to develop a working understanding of both the antecedents and resulting behavioral consequences of marketing exchange. -- Prerequisite: Standard core courses including MKTG600

Schedule Details

Location Time Day(s)
TMH 3501730-2030- - - - F - -
TMH 3500800-1630- - - - - S -
Academic and Professional Positions
  • Professor, University of St. Thomas, St Paul / Minneapolis (1994 - present)
  • Marketing Department Chair, University of St. Thomas, St Paul / Minneapolis (2014 - present)
  • Marketing Department Chair, University of St. Thomas, St Paul / Minneapolis (1996 - 2000)
  • Interim Director - Division of Business, University of St. Thomas, St Paul / Minneapolis (1996 - 1997)
  • Associate Professor, University of St. Thomas, St. Paul / Minneapolis (1990 - 1994)
  • Associate Professor, Kennesaw State College, Kennesaw (1987 - 1990)
  • Chief Executive Officer, Rod Hall International, Inc., (1986 - 1987)
  • Assistant Professor, Georgia State University, Atlanta (1983 - 1986)
  • Instructor, University of Minnesota, Minneapolis (1980 - 1983)
  • Instructor, University of St. Thomas, St. Paul / Minneapolis (1982 - 1983)
  • District Sales Manager, Chrysler Corporation - Institute of Marketing, (1976 - 1980)
  • Security NCO, U.S. Army ARADCOM, (1971 - 1973)

Professional Memberships
  • American Marketing Association
  • Association for Consumer Research

Professional Service
  • Industrial Marketing Management,
  • Journal of Marketing Practice and Theory,
  • The International Journal of Learner Diversity and Identities, Reviewer

Publications
  • Garrison, M. J., & Rexeisen, R. J. (2014). Faculty ownership of the assurance of learning process: Determinants of faculty engagement and continuing challenges. Journal of Education for Business, (89)(2), pp. 84-89
  • Rexeisen, R. J. (2013). Study abroad and the boomerang effect: The end is only the beginning. Frontiers: The Interdisciplinary Journal of Study Abroad, (XXII), pp. 166-181
  • Rexeisen, R. J. (2013). The impact of study abroad on the development of pro-environmental attitudes. International Journal of Sustainability Education, (8),
  • Rexeisen, R. J., & Garrison, M. J. (2013). Closing-the-loop in assurance of learning programs: Current practices and future challenges. Journal of Education for Business, (88)(5), pp. 280-285
  • Rexeisen, R. J., & Al-Khatib, J. A. (2009). Assurance of learning and study abroad: A case study. Journal of Teaching in International Business, (20)(3), pp. 192-207
  • Rexeisen, R. J., Anderson, P. H., Lawton, L., & Hubbard, A. (2008). Study abroad and intercultural development: A longitudinal study. Frontiers: The Interdisciplinary Journal of Study Abroad, (XVII), pp. 1-20
  • Al-Khatib, J. A., Rawwas, M., Swidan, Z., & Rexeisen, R. J. (2006). The ethical challenges of global business-to-business negotiations an empirical investigation of developing countries' marketing managers. Journal of Marketing Theory and Practice, (13)(5), pp. 46-60
  • Anderson, P. H., Lawton, L., Rexeisen, R. J., & Hubbard, A. (2006). Short-term study abroad and intercultural sensitivity: A pilot study. International Journal of Intercultural Relations, (30)(4), pp. 457-469
  • Al-Khatib, J. A., Rexeisen, R. J., Vitell, S., & Rawwas, M. (2005). Inter-country differences of consumer ethics in Arab countries. International Business Review, (14)(4), pp. 495-516
  • Rexeisen, R. J., & Roffler, T. (2005). A longitudinal study of the impact of study abroad experiences on attitudes towards the environment. International Journal of Sustainability Education, (2)(1), pp. 1-8
  • Rexeisen, R. J., & Sathe, R. S. (2005). Prudent fiscal stewardship: Estimating the expected monetary value of an educational program. International Education Journal, (6)(3), pp. 297-307
  • Rexeisen, R. J. (2004). Just one good idea. Journal of Lifelong Learning, (4)(8),
  • Rexeisen, R. J. (2004). Good intentions. Journal of Lifelong Learning, (4)(4),
  • Rexeisen, R. J. (2004). Collaborative marketing. Journal of Lifelong Learning, (4)(6),
  • Rexeisen, R. J. (2004). Paradigm of success. Journal of Lifelong Learning, (4)(9),
  • Rexeisen, R. J. (2003). Performance feedback: A distinguishing characteristic of the learning organization. Journal of Lifelong Learning, (3)(4),
  • Rexeisen, R. J. (2003). Change is the price of growth: How fast or slow is a matter of choice. Journal of Lifelong Learning, (3)(9),
  • Rexeisen, R. J. (2003). Change is the price of growth: How fast or slow is a matter of choice, Part III. Journal of Lifelong Learning, (3)(11),
  • Rexeisen, R. J. (2003). Change is the price of growth: How fast or slow is a matter of choice, Part II. Journal of Lifelong Learning, (3)(10),
  • Rexeisen, R. J. (2003). Building a collaborative model of lifelong learning. Journal of Lifelong Learning, (3)(2),
  • Rexeisen, R. J. (2003). Vendor selection within the education environment: You harvest what you sow. Journal of Lifelong Learning, (3)(3),
  • Rexeisen, R. J. (2002). Business ethics: Revisiting the roots of an age old problem. (66)(2),

Books and Chapters

Research Interests
  • Business Education
  • International Business
  • Marketing
  • Sales

Presentations
  • "Assurance of learning" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 01, 2014
  • "Applying the business incubator concept to curriculum development" AACSB International Conference, New Orleans, Louisiana, March 01, 2014
  • "Designing a model pilot program for "closing-the-loop" in an accredited AOL program: A case study and evaluation" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 01, 2013
  • "Impact of study abroad on the development of pro-environmental attitudes" Environmental, Cultural, Economic and Social Sustainability, Virtual presentation to Japan, January 01, 2013
  • "Study abroad and intercultural development: A longitudinal study" Forum on Education Abroad, Cross-Cultural Development, Ethics and Attitudes Towards the Environment, IDI Conference, Boston, MA, April 01, 2011
  • "Long-term impact of study abroad on cross-cultural sensitivity" Intercultural Development Inventory IDI Conference, Achieving Results Through IDI Guided Development, Minneapolis, MN, October 01, 2010
  • "Adapting service learning to study abroad: Lessons learned from the unexpected" International City Break Conference on Business and Economic Research, Athens, Greece, October 01, 2008
  • "Estimating the expected monetary value of an educational program" Association of Private Enterprise Education International Convention, Nassau, Bahamas, April 01, 2004
  • "Prudent Fiscal Stewardship: How to Estimate the Expected Monetary Value of an Educational Program" Association of Private Enterprise Education International Convention, Nassau, Bahamas, April 01, 2004