Richard Rexeisen

Professor, Marketing

rjrexeisen@stthomas.edu

(651) 962-5079

2115 Summit Ave
McNeely Hall 303
St. Paul, MN 55105

B.A., Psychology, University of Minnesota
M.B.A., Marketing, University of Michigan
Ph.D., Marketing, University of Minnesota

See publications in UST Research Online

Rich Rexeisen is a Professor and Chair of the Marketing Department. He has held various administrative and faculty leadership positions since joining the University in 1990 and teaches in both the undergraduate and graduate programs, including non-degree courses in the Center for Business Excellence. Rexeisen actively publishes and serves on the editorial board of Industrial Marketing Management (IMM). His current research interests focus on how study abroad impacts the development of cross- cultural sensitivity, attitudes towards the environment and moral reasoning. He also conducts research and publishes in the area of student outcomes assessment and critical thinking. Rexeisen has travelled extensively and has served on multiple occasions as the faculty director for the London Business Semester program. He also taught in the Semester at Sea program. Before joining the St. Thomas faculty, Rexeisen owned and operated his own successful business and continues to consult with the business community in the areas of strategic market planning, sales and B2B marketing. Rexeisen received his B.A. in psychology and philosophy from the University of Minnesota, his M.B.A. from the University of Michigan and his Ph.D. in marketing from the Carlson School at the University of Minnesota.

Spring 2017 Courses
Spring 2017 Courses
Crs - Sec Title Days Time Location
MKTG 478 - 01 Experiential Learning - - - - - - - -
Description of course Experiential Learning : CRN: 23038 4 Credit Hours
Schedule Details
Location Time Day(s)
Summer 2017 Courses
Summer 2017 Courses
Crs - Sec Title Days Time Location
MKTG 300 - 01 Principles of Marketing - - - - - - - -
Description of course Principles of Marketing : CRN: 30070 4 Credit Hours
This is an online section of MKTG 300. Course interaction and all materials will be exchanged entirely online. The first night of class, you will have the option of attending class face-to-face (Wednesday, May 24 @ 6 – 7:30PM) or watching a recorded version of the first meeting. All other interactions, including testing, will occur online. The class textbook and related exercises will all be delivered electronically. The class will be organized into discussion groups of five students each wherein your active participation is expected to collaboratively result various executive summary type group papers. Students will be emailed a syllabus before the start of class and you should note that some work is expected prior to the start of class on May 24th. Compared to a normal semester, the extended summer session is still a compressed schedule and the time commitment is more-or-less equivalent to attending a face-to-face class, minus the obvious commute time. You should therefore expect your readings, programmed learning assignments, experiential learning exercises and group/individual projects to take a minimum of 14 hours per week. A near final draft of the course syllabus will be available from Dr. Rexeisen by April 15. rjrexeisen@stthomas.edu While this class format will offer students a great deal of flexibility in learning assigned coursework, strong self-directed learning and time management skills will be essential for success. This is not a self-paced course; you will be expected to meet regularly scheduled deadlines throughout the semester. Prerequisite: Junior Standing
Schedule Details
Location Time Day(s)
MKTG 300 - 02 Principles of Marketing - - - - - - - -
Description of course Principles of Marketing : CRN: 30608 4 Credit Hours
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing
Schedule Details
Location Time Day(s)
Fall 2017 Courses
Fall 2017 Courses
Crs - Sec Title Days Time Location
MKTG 300 - A01 Principles of Marketing - - - - - - - -
Description of course Principles of Marketing : CRN: 43251 4 Credit Hours
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing
Schedule Details
Location Time Day(s)
Academic and Professional Positions
  • Professor, University of St. Thomas, St Paul / Minneapolis (1994 - present)
  • Marketing Department Chair, University of St. Thomas, St Paul / Minneapolis (2014 - 2015)
  • Marketing Department Chair, University of St. Thomas, St Paul / Minneapolis (1996 - 2000)
  • Interim Director - Division of Business, University of St. Thomas, St Paul / Minneapolis (1996 - 1997)
  • Associate Professor, University of St. Thomas, St. Paul / Minneapolis (1990 - 1994)
  • Associate Professor, Kennesaw State College, Kennesaw (1987 - 1990)
  • Chief Executive Officer, Rod Hall International, Inc., (1986 - 1987)
  • Assistant Professor, Georgia State University, Atlanta (1983 - 1986)
  • Instructor, University of Minnesota, Minneapolis (1980 - 1983)
  • Instructor, University of St. Thomas, St. Paul / Minneapolis (1982 - 1983)
  • District Sales Manager, Chrysler Corporation - Institute of Marketing, (1976 - 1980)
  • Security NCO, U.S. Army ARADCOM, (1971 - 1973)

Professional Memberships
  • American Marketing Association
  • Association for Consumer Research

Professional Service
  • Industrial Marketing Management,
  • The International Journal of Learner Diversity and Identities, Reviewer

Publications
  • Garrison, M. J., & Rexeisen, R. J. (2014). Faculty ownership of the assurance of learning process: Determinants of faculty engagement and continuing challenges. Journal of Education for Business, (89)(2), pp. 84-89
  • Rexeisen, R. J. (2013). Study abroad and the boomerang effect: The end is only the beginning. Frontiers: The Interdisciplinary Journal of Study Abroad, (XXII), pp. 166-181
  • Rexeisen, R. J. (2013). The impact of study abroad on the development of pro-environmental attitudes. (8),
  • Rexeisen, R. J., & Garrison, M. J. (2013). Closing-the-loop in assurance of learning programs: Current practices and future challenges. Journal of Education for Business, (88)(5), pp. 280-285
  • Rexeisen, R. J., & Al-Khatib, J. A. (2009). Assurance of learning and study abroad: A case study. Journal of Teaching in International Business, (20)(3), pp. 192-207
  • Rexeisen, R. J., Anderson, P. H., Lawton, L., & Hubbard, A. (2008). Study abroad and intercultural development: A longitudinal study. Frontiers: The Interdisciplinary Journal of Study Abroad, (XVII), pp. 1-20
  • Al-Khatib, J. A., Rawwas, M., Swidan, Z., & Rexeisen, R. J. (2006). The ethical challenges of global business-to-business negotiations an empirical investigation of developing countries' marketing managers. Journal of Marketing Theory and Practice, (13)(5), pp. 46-60
  • Anderson, P. H., Lawton, L., Rexeisen, R. J., & Hubbard, A. (2006). Short-term study abroad and intercultural sensitivity: A pilot study. International Journal of Intercultural Relations, (30)(4), pp. 457-469
  • Al-Khatib, J. A., Rexeisen, R. J., Vitell, S., & Rawwas, M. (2005). Inter-country differences of consumer ethics in Arab countries. International Business Review, (14)(4), pp. 495-516
  • Rexeisen, R. J., & Roffler, T. (2005). A longitudinal study of the impact of study abroad experiences on attitudes towards the environment. (2)(1), pp. 1-8
  • Rexeisen, R. J., & Sathe, R. S. (2005). Prudent fiscal stewardship: Estimating the expected monetary value of an educational program. (6)(3), pp. 297-307
  • Rexeisen, R. J. (2004). Just one good idea. (4)(8),
  • Rexeisen, R. J. (2004). Good intentions. (4)(4),
  • Rexeisen, R. J. (2004). Collaborative marketing. (4)(6),
  • Rexeisen, R. J. (2004). Paradigm of success. (4)(9),
  • Rexeisen, R. J. (2003). Performance feedback: A distinguishing characteristic of the learning organization. (3)(4),
  • Rexeisen, R. J. (2003). Change is the price of growth: How fast or slow is a matter of choice. (3)(9),
  • Rexeisen, R. J. (2003). Change is the price of growth: How fast or slow is a matter of choice, Part III. (3)(11),
  • Rexeisen, R. J. (2003). Change is the price of growth: How fast or slow is a matter of choice, Part II. (3)(10),
  • Rexeisen, R. J. (2003). Building a collaborative model of lifelong learning. (3)(2),
  • Rexeisen, R. J. (2003). Vendor selection within the education environment: You harvest what you sow. (3)(3),
  • Rexeisen, R. J. (2002). Business ethics: Revisiting the roots of an age old problem. (66)(2),

Books and Chapters

Research Interests
  • Business Education
  • International Business
  • Marketing
  • Sales

Presentations
  • "Assurance of learning" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 01, 2014
  • "Applying the business incubator concept to curriculum development" AACSB International Conference, New Orleans, Louisiana, March 01, 2014
  • "Designing a model pilot program for "closing-the-loop" in an accredited AOL program: A case study and evaluation" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 01, 2013
  • "Impact of study abroad on the development of pro-environmental attitudes" Environmental, Cultural, Economic and Social Sustainability, Virtual presentation to Japan, January 01, 2013
  • "Study abroad and intercultural development: A longitudinal study" Forum on Education Abroad, Cross-Cultural Development, Ethics and Attitudes Towards the Environment, IDI Conference, Boston, MA, April 01, 2011
  • "Long-term impact of study abroad on cross-cultural sensitivity" Intercultural Development Inventory IDI Conference, Achieving Results Through IDI Guided Development, Minneapolis, MN, October 01, 2010
  • "Adapting service learning to study abroad: Lessons learned from the unexpected" International City Break Conference on Business and Economic Research, Athens, Greece, October 01, 2008
  • "Prudent Fiscal Stewardship: How to Estimate the Expected Monetary Value of an Educational Program" Association of Private Enterprise Education International Convention, Nassau, Bahamas, April 01, 2004
  • "Estimating the expected monetary value of an educational program" Association of Private Enterprise Education International Convention, Nassau, Bahamas, April 01, 2004