Michael Porter

Adjunct Faculty, Marketing


(651) 962-4376

Minneapolis Campus
1000 LaSalle Ave
Terrence Murphy Hall 100G
Minneapolis, MN 55403

Ed.D., Leadership, Policy & Administration, University of St. Thomas
M.B.A., Marketing, University of St. Thomas
B.S., Mass Communications, Bemidji State University

See publications in UST Research Online

Prior to becoming the director of the UST MBC Program in 2008, Porter spent more than 25 years working in business, consulting, marketing and communications. He has participated in the creation and implementation of a broad spectrum of successful strategies and tactics both domestically and internationally. As a consultant, Porter's expertise has been applied to the needs of many organizations, including: Tennant Company; Net Perceptions, Inc.; RTW, Inc.; Cargill Intellectual Capital Group; Ontrack Data International, Inc.; Minnesota Technology, Inc.; Visum Healthcare; Campus Media Group; Horton, Inc.; Minnesota High Tech Association; City of Elk River; SAI Advertising; Textbook Media; Spider Technologies; Qwik-keyz and others.

In addition to a doctorate in leadership, policy and administration from the University of St. Thomas, Porter holds an M.B.A. in marketing from the University of St. Thomas and a B.S. in mass communication from Bemidji State University. He is also an accredited member of the Public Relations Society of America (PRSA) and presently serves as the ethics officer for the Minnesota chapter. Porter has served as adjunct faculty in the Opus College of Business since 2006; taught doctoral students in the College of Applied Professional Studies at the University of St. Thomas; and been an adjunct in the Mass Communications Department at St. Cloud State University.

Academic engagement has included presentation of papers at: 2012 Midwest Sociological Society Conference - Minneapolis; 2012 Association of Business Communication Southwest regional conference - New Orleans; 77th Annual Association of Business Communication Annual Conference (2012) - Honolulu; and the 2010 Academy of Management annual meeting - Montreal. Porter also served as coordinator and committee member on the Midwest Qualitative Research Conference from 2005-2007.

Porter's service has also included: co-founder, VP marketing and board secretary for Adesso Technologies; on the advisory boards of Internet Exposure (an Internet development firm) and Quirk's Publishing (a family-owned marketing research focused media organization); on the board of the American Association of Microbusinesses; as a charter board and executive committee member for his nonprofit client Partners for Violence Prevention (for whom his communications work won the governor's Minnesota Peace Prize); on the board of the Automotive Public Relations Council (as a member and vice president); the Minnesota PRSA board of directors; the Marketing Communications Committee for the Minnesota High Tech Association; as co-founder and board member of Frontline Forum for Technology Sales and Marketing; and the Marketing Committee and Campaign Cabinet for the Minneapolis United Way.

Spring 2015 Courses
Spring 2015 Courses
Crs - Sec Title Days Time Location
BCOM 805 - 501 Comm Leadership Priorities M - - - - - - 1800 - 2100 TMH 354
Description of course Comm Leadership Priorities : CRN: 21916
This course uses cases and other "real-world" examples to deeply explore the challenges faced by 21st Century communications professionals as business leaders, linking best practices to business strategy. Discussions will weave together the divergent elements of MBC courses to consider how the multifaceted case issues can be considered and addressed within the context of broader theoretical frameworks. This will include introduction and application of analytical "lenses" from business, communications and sociology for investigation of material. In addition, students will be required to produce a paper based on their own primary research, following a strict timeline of deliverables within the course structure ------------------------------- Prerequisite: All MBC Degree core courses plus 4 electives

Schedule Details

Location Time Day(s)
MKTG 300 - 03 Principles of Marketing - T - R - - - 1330 - 1510 SCH 316
Description of course Principles of Marketing : CRN: 22059
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing

Schedule Details

Location Time Day(s)
Summer 2015 Courses
Summer 2015 Courses
Crs - Sec Title Days Time Location
Fall 2015 Courses
Fall 2015 Courses
Crs - Sec Title Days Time Location
BCOM 637 - 501 Strategic Writing M - - - - - - 1800 - 2100 TMH 442
Description of course Strategic Writing : CRN: 43113
The mix of strategies available for integrated communication programs includes diverse writing styles and formats. In this course, students will analyze and be exposed to writing across the strategic spectrum, focusing on various forms of corporate and marketing communication for both internal and external audiences. Participants will gain extensive practical experience in strategic writing by preparing written materials based on actual organizational communication needs and realistic case histories.

Schedule Details

Location Time Day(s)
Academic and Professional Positions
  • Program Director - Master of Business Communications, University of St. Thomas, St. Paul / Minneapolis (2008 - present)
  • Adjunct Instructor, University of St. Thomas, St. Paul / Minneapolis (2006 - present)
  • President, Sopra Vocé (A dba of MCPorter Marketing Communications, Inc.), President (1999 - present)
  • Co-found/Partner, qwik-keys, Twin Cities (2012 - present)
  • VP Marketing/Secretary/Partner, Adesso Technologies, LLC, Minneapolis (2002 - 2007)
  • Adjunct Professor of Public Relations, St. Cloud State University, St. Cloud (2001 - 2006)
  • Interim Public Relations Manager, Net Perceptions, (1999 - 1999)
  • Marketing Communications/PR Manager, Ontrack Data International, Minneapolis (1998 - 1999)
  • Account Executive, PR Newswire, (1997 - 1998)
  • Communications Specialist/Marketing Specialist, Horton Industries, Inc., Minneapolis (1992 - 1997)
  • Payroll and Assignment Supervisor/Line Supervisor, Canterbury Downs, Shakopee (1985 - 1997)
  • Creative/Account Supervisor, Keane & Communicators, (1985 - 1991)
  • Sales Representative/Contributing Writer, PostTimes Magazine, (1985 - 1985)
  • Field Interviewer, Burke Marketing Research, (1984 - 1985)
  • Public Relations Assistant, Bemidji Community Arts Council, Bemidji (1982 - 1983)

Professional Memberships
  • PRSA - Public Relations Society of America

Professional Service
  • Sweets Kendamas,
  • Association for Business Communications,
  • Minnesota Business Ethics Award,
  • Dom Technologies,
  • Felton Forensic Accounting,
  • Minnesota Public Relations Society of America,
  • PSRA - Public Relations Society of American,
  • Quirk's Publishing Company,
  • Minnesota Public Relations Society of America,
  • Hyier.com, Inc,
  • Qwik-keys, LLC,
  • National Communication Association, Reviewer

  • Porter, M. C., Anderson, B. D., & Nhotsavang, M. (forthcoming). Anti-social media: Executive twitter engagement and attitudes about media credibility. Journal of Communication Management,
  • Porter, M. C., & Spriggs, M. T. (2013). Informal private equity investment networks: The role of the nexus angel. Journal of Private Equity, (16)(3), pp. 48-56

Books and Chapters

Research Interests
  • Business Education
  • Communication
  • Entrepreneurship Strategy
  • Marketing
  • Private Equity