Michael Porter

Distinguished Service, Marketing

mcporter@stthomas.edu

(651) 962-4376

Minneapolis Campus
1000 LaSalle Ave
Terrence Murphy Hall 100G
Minneapolis, MN 55403

B.S., Mass Communications, Bemidji State University
Ed.D., Leadership, Policy & Administration, University of St. Thomas
M.B.A., Marketing, University of St. Thomas

See publications in UST Research Online

Prior to becoming the director of the UST MBC Program in 2008, Porter spent more than 25 years working in business, consulting, marketing and communications. He has participated in the creation and implementation of a broad spectrum of successful strategies and tactics both domestically and internationally. As a consultant, Porter's expertise has been applied to the needs of many organizations, including: Tennant Company; Net Perceptions, Inc.; RTW, Inc.; Cargill Intellectual Capital Group; Ontrack Data International, Inc.; Minnesota Technology, Inc.; Visum Healthcare; Campus Media Group; Horton, Inc.; Minnesota High Tech Association; City of Elk River; SAI Advertising; Textbook Media; Spider Technologies; Qwik-keyz and others.

In addition to a doctorate in leadership, policy and administration from the University of St. Thomas, Porter holds an M.B.A. in marketing from the University of St. Thomas and a B.S. in mass communication from Bemidji State University. He is also an accredited member of the Public Relations Society of America (PRSA) and presently serves as the ethics officer for the Minnesota chapter. Porter has served as adjunct faculty in the Opus College of Business since 2006; taught doctoral students in the College of Applied Professional Studies at the University of St. Thomas; and been an adjunct in the Mass Communications Department at St. Cloud State University.

Academic engagement has included presentation of papers at: 2012 Midwest Sociological Society Conference - Minneapolis; 2012 Association of Business Communication Southwest regional conference - New Orleans; 77th Annual Association of Business Communication Annual Conference (2012) - Honolulu; and the 2010 Academy of Management annual meeting - Montreal. Porter also served as coordinator and committee member on the Midwest Qualitative Research Conference from 2005-2007.

Porter's service has also included: co-founder, VP marketing and board secretary for Adesso Technologies; on the advisory boards of Internet Exposure (an Internet development firm) and Quirk's Publishing (a family-owned marketing research focused media organization); on the board of the American Association of Microbusinesses; as a charter board and executive committee member for his nonprofit client Partners for Violence Prevention (for whom his communications work won the governor's Minnesota Peace Prize); on the board of the Automotive Public Relations Council (as a member and vice president); the Minnesota PRSA board of directors; the Marketing Communications Committee for the Minnesota High Tech Association; as co-founder and board member of Frontline Forum for Technology Sales and Marketing; and the Marketing Committee and Campaign Cabinet for the Minneapolis United Way.

Fall 2016 Courses
Fall 2016 Courses
Crs - Sec Title Days Time Location
BCOM 726 - 522 Mgmt Priorities & Comm See Details * *
Description of course Mgmt Priorities & Comm : CRN: 43040
Examines the role of communication from the top management perspective. Explores the CEO's primary concerns, responsibilities, information needs, language and decision-making processes. By developing an integrative top-down view of organizations and emphasizing organizational strategy and goals, this course will help the communicator sense and respond to top management's concerns with effective communication strategies.
Schedule Details
Location Time Day(s)
TMH 3570800-1700M T W R - - -
TMH 3570800-120002 Sep '16
BCOM 804 - 522 Healthcare Comm Practicum - - - - - - - -
Description of course Healthcare Comm Practicum : CRN: 43041
Supervised experience in healthcare communication within an appropriate approved professional setting mentor from that organization. Student receives supervision and consultation throughout the experience. Faculty, mentor and student design the practicum to complement student's career goals and previous healthcare experience, culminating in delivery of a final graded project. Faculty consultation is provided as needed.
Schedule Details
Location Time Day(s)
J-Term 2017 Courses
J-Term 2017 Courses
Crs - Sec Title Days Time Location
BCOM 661 - 501 Reputation & Stakeholder Mgmt See Details * *
Description of course Reputation & Stakeholder Mgmt : CRN: 10205
This course considers communication principles and practice necessary to manage corporate and product perceptions in the evolving landscape of traditional and social media. It explores how employee, investor, community, government and organization communication practices and engagement strategies differ from each other, yet are used together to communicate a consistent organizational message. Case histories focus on reputation management: issues and programs; how research, planning, communication and measurement are applied; and the roles of communication and management to successfully build and maintain positive reputations.
Schedule Details
Location Time Day(s)
-- - - - - - -
SCH 1270800-170007 Jan '17
SCH 1270800-170014 Jan '17
SCH 1270800-170021 Jan '17
SCH 1270800-170028 Jan '17
Spring 2017 Courses
Spring 2017 Courses
Crs - Sec Title Days Time Location
BCOM 639 - 522 Healthcare Language & Writing - - - - - - - -
Description of course Healthcare Language & Writing : CRN: 22060
In this course, students will analyze and be exposed to writing across a spectrum of writing for the healthcare space - representing both internal and external messaging and delivery platforms. Participants will gain practical knowledge and experience in writing for these purposes through exercises that apply healthcare language learned in other courses in the MS in Healthcare Communication core.
Schedule Details
Location Time Day(s)
BCOM 805 - 501 Comm Leadership Priorities See Details * *
Description of course Comm Leadership Priorities : CRN: 22062
This course uses cases and other "real-world" examples to deeply explore the challenges faced by 21st Century communications professionals as business leaders, linking best practices to business strategy. Discussions will weave together the divergent elements of MBC courses to consider how the multifaceted case issues can be considered and addressed within the context of broader theoretical frameworks. This will include introduction and application of analytical "lenses" from business, communications and sociology for investigation of material. In addition, students will be required to produce a paper based on their own primary research, following a strict timeline of deliverables within the course structure ------------------------------- Prerequisite: All MBC Degree core courses plus 4 electives
Schedule Details
Location Time Day(s)
TMH 3541800-210030 Jan '17
TMH 3541800-2100M - - - - - -
Academic and Professional Positions
  • Program Director - Master of Business Communications, University of St. Thomas, St. Paul / Minneapolis (2008 - present)
  • Co-found/Partner, Qwik-keys, Twin Cities (2012 - present)
  • Program Director - Master of Science in Health Care Communication, University of St. Thomas, St. Paul / Minneapolis (2015 - present)
  • Adjunct Instructor, University of St. Thomas, St. Paul / Minneapolis (2006 - present)
  • President, Sopra VocĂ© (A dba of MCPorter Marketing Communications, Inc.), President (1999 - present)
  • VP Marketing/Secretary/Partner, Adesso Technologies, LLC, Minneapolis (2002 - 2007)
  • Adjunct Professor of Public Relations, St. Cloud State University, St. Cloud (2001 - 2006)
  • Interim Public Relations Manager, Net Perceptions, (1999 - 1999)
  • Marketing Communications/PR Manager, Ontrack Data International, Minneapolis (1998 - 1999)
  • Account Executive, PR Newswire, (1997 - 1998)
  • Communications Specialist/Marketing Specialist, Horton Industries, Inc., Minneapolis (1992 - 1997)
  • Payroll and Assignment Supervisor/Line Supervisor, Canterbury Downs, Shakopee (1985 - 1997)
  • Creative/Account Supervisor, Keane & Communicators, (1985 - 1991)
  • Field Interviewer, Burke Marketing Research, (1984 - 1985)
  • Sales Representative/Contributing Writer, PostTimes Magazine, (1985 - 1985)
  • Public Relations Assistant, Bemidji Community Arts Council, Bemidji (1982 - 1983)

Professional Memberships
  • PRSA - Public Relations Society of America

Professional Service
  • Association for Business Communications,
  • Dom Technologies,
  • Internet Exposure,
  • LifeScience Alley - Non-profit,
  • Minnesota Business Ethics Award,
  • Minnesota Public Relations Society of America,
  • PSRA - Public Relations Society of American,
  • Quirk's Publishing Company,
  • Sweets Kendamas,

Publications
  • Porter, M. C. (2016). Winning the jackpot: How would you answer the lottery question?. Public Relations Tactics,
  • Porter, M. C., Anderson, B. D., & Nhotsavang, M. (2015). Anti-social media: Executive twitter 'engagement' and attitudes about media credibility. Journal of Communication Management, (19)(3), pp. 270-287
  • Porter, M. C., & Spriggs, M. T. (2013). Informal private equity investment networks: The role of the nexus angel. Journal of Private Equity, (16)(3), pp. 48-56

Books and Chapters

Research Interests
  • Business Education
  • Communication
  • Entrepreneurship Strategy
  • Marketing
  • Private Equity

Presentations
  • "Academics peeking through the window: An outsider's look at mystery shopping." Mystery Shopping Providers Association, Minneapolis, Minnesota, October 01, 2015
  • "Delivering what we heard you request: Application of 2-way communication to develop and deliver specialized MS degree in health care communication." Association for Business Communication, Seattle, Washington, October 01, 2015
  • "The communicator, the executive, and the organization: Grammar, semiotics and ethics of 'it', 'they', 'we', and 'you' in corporate communication" Association for Business Communication, Philadelphia, Pennsylvania, October 01, 2014
  • "APR Bootcamp" Minnesota Public Relations Society of America. (April 2014)., Minneapolis, Minnesota, April 01, 2014
  • "Just follow the instructions: Applied investigation of the effect of training on mystery shoppers" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 01, 2014
  • "Value Addition: The new math of applied research as a summative exercise for business communication" Association for Business Communication, Minneapolis, Minnesota, April 01, 2014
  • "Strategic Writing: A graduate pedagogy for a widely varied range of student subject matter expertise" Association for Business Communication, Minneapolis, Minnesota, April 01, 2014
  • "Anti-social media: Executive twitter engagement and attitudes about media credibility" Association for Business Communication, New Orleans, Louisana, October 01, 2013
  • "New Member Orientation" Minnesota Public Relations Society of America, Minneapolis, Minnesota, September 01, 2013
  • "Committee Leadership Skills" Minnesota Medical Association, Minneapolis, Minnesota, September 01, 2013
  • "Presentation Skills" Minnesota Medical Association, Minneapolis, Minnesota, August 01, 2013
  • "Anti-social media: Executive twitter engagement and attitudes about media credibility" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 19, 2013
  • "A pedagogy for developing communication advisors for senior managers: 25 years of a master of business communication (MBC) program" Association for Business Communication, Honolulu, Hawaii, October 25, 2012
  • "Developing your networking skills" Medtronic Women's Network Global, Minneapolis, Minnesota, June 15, 2012
  • "Archangels of private equity: An exploratory model for how investors and entrepreneurs interact" Midwest Sociological Society, Minneapolis, MN, March 01, 2012
  • "Archangels of private equity: Exploring the role of gift exchange rituals in investor presentations and valued business intelligence: A case for examining senior management perceptions of media vs. interpersonal information sources" Southwest Association of Business Communication, New Orleans, LA, February 01, 2012
  • "Angel investors for early stage funding" UST Venture Catalyst Group - MBA/Entrepreneurship Alumni, August 02, 2010
  • "Mapping heavenly movements: Defining angel investor profiles and charting critical investment rituals in a network-mediated exchange" Academy of Management, Montreal, Canada, August 01, 2010
  • "Observing the invisible: A methods examination of qualitative private" Midwest Qualitative Research Conference, Minneapolis, Minnesota, January 01, 2008
  • "Gifts from angels: Gift exchange interaction rituals among entrepreneurs" Midwest Qualitative Research Conference, Minneapolis, Minnesota, January 01, 2008
  • "Preying for angels: Case studies of entrepreneurs" Midwest Qualitative Research Conference, Minneapolis, Minnesota, January 01, 2007
  • "Auditing your communications for continuity and successful marketing" ITEC Business Expo, Phoenix, Arizona, January 01, 2002