Avinash Malshe

Associate Professor, Marketing


(651) 962-4287

Minneapolis Campus
1000 LaSalle Ave
Terrence Murphy Hall 343U
Minneapolis, MN 55403

Ph.D., Marketing, University of Nebraska - Lincoln
M.M.S., Marketing, University of Mumbai - Narsee Monjee Institute of Management Studies
B.S., Pharmaceutical Studies, University of Mumbai - Bombay College of Pharmacy

See publications in UST Research Online

Avinash Malshe received his Ph.D. in marketing from the University of Nebraska-Lincoln and he has been at St. Thomas for more than seven years.

Malshe's primary research interest is marketing strategy, especially the interface between sales and marketing functions and its impact on strategy creation and implementation. He also studies marketing strategy processes and issues related to business ethics. His work is published in marketing and business journals such as Journal of the Academy of Marketing Science, Journal of Business Research, European Journal of Marketing, Industrial Marketing Management, Journal of Personal Selling and Sales Management, Journal of Business and Industrial Marketing, Journal of Strategic Marketing, Journal of Business to Business Marketing, International Business Review and International Small Business Journal. He has also co-authored a book chapter in a marketing thought piece titled "The Service Dominant Logic of Marketing" that discusses cutting edge research areas in marketing. His chapter discusses the notion of consumer resources and how marketers need to think about consumers as a resource in their marketing practices.

Malshe is the inaugural recipient of the Susan E. Heckler Research Excellence Award within the Opus College of Business.

At St. Thomas, Malshe primarily teaches graduate courses in marketing management, brand management and health care marketing in the Full-Time, Evening and Health Care UST MBA programs. He has also taught the capstone undergraduate course in marketing management at St. Thomas.

Prior to starting his academic career, Malshe worked for more than five years as a brand manager in the pharmaceutical industry with Pfizer Inc. and Ranbaxy Ltd. in their South Asia operations.

Malshe has trained and consulted with business executives in both for- profit and nonprofit sectors on a variety of marketing issues. He is an active media interviewee and has written numerous Outside Consultant columns in the Minneapolis Star Tribune, in which he advises small businesses on the unique marketing challenges they face.

J-Term 2015 Courses
J-Term 2015 Courses
Crs - Sec Title Days Time Location
Spring 2015 Courses
Spring 2015 Courses
Crs - Sec Title Days Time Location
MKTG 600 - 422 Marketing Management - - - - - S - 0730 - 1700 TMH 357
Description of course Marketing Management : CRN: 22083
This course offers a managerial approach to the study of strategic market decision making. It will examine the basic principles of marketing and their use in developing an optimum marketing mix. It will cover such topics as market planning; segmentation and target marketing; channels of distribution; consumer behavior; competitive analysis; pricing, demand analysis and forecasting; promotion, sales management; and product decisions. The course is designed to build a conceptual foundation for understanding and analyzing marketing situations. You will learn a managerial approach to applying marketing principles to practical marketing situations. This course provides a foundation for further education in marketing. Prerequisite: None

Schedule Details

Location Time Day(s)
Summer 2015 Courses
Summer 2015 Courses
Crs - Sec Title Days Time Location
Academic and Professional Positions
  • Assistant Professor, University of St. Thomas, St. Paul / Minneapolis (2005 - present)
  • Research Assistant, University of Nebraska, Lincoln (2001 - 2005)
  • Instructor, University of Nebraska, Lincoln (2001 - 2005)
  • Brand Manager, Ranbaxy Laboratorie, New Delhi (2000 - 2001)
  • Assistant Product Manager, Pfizer Pharmaceuticals, Inc., Mumbai (1996 - 1999)
  • Medical Service Representative, Dr. Reddy's Laboratories, Mumbai (1993 - 1993)

Professional Memberships
  • American Marketing Association
  • European Marketing Academy

Professional Service
  • Business Ethics, A European Review, Reviewer
  • Journal of Business Review, Reviewer
  • AMA - American Marketing Association, Reviewer
  • EMAC - European Marketing Academy Conference, Reviewer
  • AMS - Academy of Marketing Sciences Review, Reviewer

  • Malshe, A., & Biemans, W. (forthcoming). Role of sales in NPD: An investigation of the U.S. healthcare industry. Journal of Product Innovation Management,
  • Malshe, A., Al-Hhabib, M., Al-Torkistani, H., & Al-Khatib, J. A. (2013). Challenges to sales force transformation in emerging markets. Journal of Strategic Marketing, (21)(4), pp. 347-367
  • Pryor, S., Malshe, A., & Paradise, K. (2013). Salesperson listening in the extended sales relationship: An exploration of cognitive, affective, and temporal dimensions. Journal of Personal Selling and Sales Management, (33)(2), pp. 185-196
  • Biemans, W., Makavec, B., & Malshe, A. (2012). Sales-marketing Interfaces with Business. Transformation in business and economics, (11)(2A), pp. 478-487
  • Hughes, D., LeBon, J., & Malshe, A. (2012). The marketing-sales interface at the interface: Creating market-based capabilities through organizational synergy. Journal of Personal Selling and Sales Management, (32)(1), pp. 57-72
  • Malshe, A., Al-Khatib, J. A., Al-Habib, M., & Shaza, E. (2012). Exploration of sales-marketing interface nuances in Saudi Arabia. Journal of Business Research, (65), pp. 1119-1125
  • Al-Khatib, J. A., Malshe, A., Sailors, J. J., & Clark, I. (2011). The impact of deceitful tendencies, relativism and opportunism on the negotiation tactics: a comparative study of U.S. and Belgian managers. European Journal of Marketing, (45)(1/2), pp. 133-152
  • Malshe, A. (2011). An exploration of key connections within sales-marketing interface. Journal of Business and Industrial Marketing, (26)(1), pp. 45-57
  • Biemans, W., Makovec Brencic, M., & Malshe, A. (2010). Marketing-sales interface configurations in B2B firms. Industrial Marketing Management, (39)(2), pp. 183-194
  • Jassawalla, A., Sashittal, H., & Malshe, A. (2010). Effects of transparency and at-stakeness on students' perceptions of their ability to work collaboratively in effective classroom teams: A partial test of the Jassawalla and Sashittal model. Decision Sciences Journal of Innovative Education, (8)(1), pp. 35-54
  • Malshe, A. (2010). How is marketers' credibility construed within the sales-marketing interface. Journal of Business Research, (63), pp. 13-19
  • Malshe, A., Al-Khatib, J. A., & Sailors, J. J. (2010). Business to business negotiations: The role of deceit, relativism, and opportunism. Journal of Business-to-Business Marketing, (17)(2), pp. 173-207
  • Jassawalla, A., Sashittal, H., & Malshe, A. (2009). Student Perceptions of Social Loafing: Its Antecedents and Consequences in Undergraduate Business Classroom Teams. Academy of Management Learning and Education Journal, (8)(1), pp. 42-54
  • Malshe, A. (2009). Strategic Sales Organizations: Transformation Challenges & Facilitators within the Sales-Marketing Interface. Journal of Strategic Marketing, (17)(3-4), pp. 271-289
  • Malshe, A., & Sohi, R. S. (2009). What makes strategy making across the sales-marketing interface more successful?. Journal of Academy of Marketing Science, (37), pp. 400-421
  • Malshe, A., & Sohi, R. S. (2009). Sales buy-in of marketing strategies: Exploration of its nuances, antecedents and contextual conditions. Journal of Personal Selling and Sales Management, (29)(3), pp. 207-225
  • Al-Khatib, J. A., Malshe, A., & Abdukader, M. (2008). Perceptions of unethical negotiation tactics: A comparative study of U.S. and Saudi managers. International Business Review, (17)(1), pp. 78-102
  • Miller, N. J., Besser, T. L., & Malshe, A. (2007). Strategic networking among small businesses in small U.S. business communities. International Small Business, (25)(6), pp. 631-634

Books and Chapters
  • Arnould, E. J., Price, L. L., & Malshe, A. (2006). Toward a Service-Dominant Logic of Marketing: Dialog, Debate, and Directions. In Robert F. Lusch and Stephen Vargo (Ed.), Toward a cultural resource-based theory of the customer. M.E. Sharp

Research Interests
  • Marketing
  • Sales
  • Marketing Strategy

Awards and Honors
  • OCB - Susan E. Heckler Research Excellence Award, 2012
  • Doctoral Consortium Fellow, AMA-Sheth Doctoral Consortium, College Station, Texas, 2004
  • University of Nebraska, 2004
  • Recipient of Gerald Phillippe Fellowship, University of Nebraska-Lincoln, 2003
  • Baker Award for Excellence in Service by a Graduate Student, Marketing Department, University of Ne, 2002
  • Marketing Department, University of Nebraska-Lincoln, 2003