Clinton Lanier, Jr

Associate Professor, Marketing

lani1820@stthomas.edu

(651) 962-5887

2115 Summit Ave
McNeely Hall 360
St. Paul, MN 55105

B.A., Philosophy & Sociology, Loyola University
M.A., Philosophy, Texas A & M University
M.B.A., , Texas A & M University
Ph.D., Marketing, University of Nebraska - Lincoln

See publications in UST Research Online

Clinton Lanier earned a bachelor of arts degree in both philosophy and sociology at Loyola University New Orleans. He has a master of arts degree in philosophy and a master of business administration degree with a marketing concentration from Texas A&M University. He earned his Ph.D. in marketing from the University of Nebraska-Lincoln. He is an active member of the American Marketing Association (AMA), the Association for Consumer Research (ACR) and the Academy of Marketing Science (AMS).

Lanier has more than15 years of work experience. He worked for 10 years in various positions in his family's retail building materials business. After the family business was sold, he worked as a sales representative in the millwork industry, and after completing his M.B.A., as a retail consultant for such major department stores as Sears and Foleys.

Lanier has been at St. Thomas since 2008, teaching primarily the undergraduate Principles of Marketing (MKGT 300) and Marketing Research (MKTG 340) courses. He has currently co-taught the Christian Faith and Management (THEO 422) course with a professor in the Theology Department. He enjoys teaching and actively seeks to stimulate critical thinking in his students.

Given his extensive academic background and his joy of learning, Lanier is a very active researcher, with his primary focus on experiential marketing and consumption. He has written on various topics, including the nature of experiential marketing, the role of fantasy and imagination in consumption, the consumption of adventure, and various forms of fan practices, from the writing of fan fiction to the consumption of heavy metal music.

Summer 2015 Courses
Summer 2015 Courses
Crs - Sec Title Days Time Location
Fall 2015 Courses
Fall 2015 Courses
Crs - Sec Title Days Time Location
MKTG 300 - 04 Principles of Marketing M - W - F - - 0815 - 0920 MCH 238
Description of course Principles of Marketing : CRN: 43023
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing
Schedule Details
Location Time Day(s)
MKTG 300 - 05 Principles of Marketing M - W - F - - 0935 - 1040 MCH 238
Description of course Principles of Marketing : CRN: 43024
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing
Schedule Details
Location Time Day(s)
MKTG 300 - 06 Principles of Marketing M - W - F - - 1055 - 1200 MCH 238
Description of course Principles of Marketing : CRN: 43025
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing
Schedule Details
Location Time Day(s)
J-Term 2016 Courses
J-Term 2016 Courses
Crs - Sec Title Days Time Location
Academic and Professional Positions
  • Research Assistant, University of Nebraska, Lincoln (2003 - 2007)
  • Retail Consultant, DAVACO,Inc, Dallas (2002 - 2003)
  • Graduate Assistant, Texas A & M University, College Station (2001 - 2002)
  • Territory Sales Manager, MSI/POZZI, Ridgeland (1998 - 2000)
  • Millwork Manager, Abita Lumber Company, Abita Springs (1995 - 1998)
  • Graduate Assistant, Texas A & M University, College Station (1991 - 1993)
  • Teaching Assistant, Loyola University, New Orleans (1989 - 1989)

Professional Memberships
  • Academy of Marketing Science (AMS)
  • Allied Academies (AA)
  • American Marketing Association (AMA)
  • Association for Consumer Research (ACR)
  • Consumer Culture Theory Consortium (CCTC)
  • Society for Marketing Advances (SMA)

Professional Service
  • ACR - Association for Consumer Research Conference, Reviewer
  • Consumer Culture Theory Conference, Reviewer
  • International Journal of Pharmaceutical and Healthcare Marketing, Reviewer
  • Journal of Consumer Behavior, Reviewer
  • Journal of Marketing Management, Reviewer
  • Society for Marketing Advances, Reviewer

Publications
  • Lanier, Jr, C. D., & Rader, S. (forthcoming). Consumption experience: An expanded view. Marketing Theory,
  • Rader, S., Lanier, Jr, C. D., Subhan, Z., Flint, D., & Brooksbank, R. (2015). Upwardly mobile with no place to go: A cross-cultural investigation into consumers' constrained consuption experiences. Academy of Marketing Studies Journal, (19)(1), pp. 225-245
  • Rader, S., Subhan, Z., Lanier, Jr, C. D., Brooksbank, R., Yanhah, S., & Spears, K. (2014). CyberRx: Emerging social media marketing strategy for pharmaceuticals. International Journal of Pharmaceutical and Healthcare Marketing, (8)(2), pp. 193-225
  • Lanier, Jr, C. D., Rader, S., & Fowler III, A. R. (2013). Anthropomorphism, marketing relationships, and consumption worth in the toy story trilogy. Journal of Marketing Management, (29)(1-2), pp. 26-47
  • Lanier, Jr, C. D., & Saini, A. (2008). Understanding consumer privacy: A review and new directions. Academy of Marketing Science Review, (12)(2), pp. 1-48

Books and Chapters
  • Lanier, Jr, C. D., & Fowler III, A. R. (2013). The Routledge Companion to Digital Consumer. In Russell W. Belk and Rosa Llamas (Ed.), Digital fandom: Mediation, remediation, and demediation of fan practices (pp. 284-295). London: Routledge
  • Lanier, Jr, C. D., & Hampton, R. (2009). Memorable Customer Experiences: A Research Anthology. In Adam Lindgreen, Joelle Vanhamme & Michael B. Beverland (Ed.), Experiential marketing: Understanding the logic of memorable customer experiences (pp. 9-23). Surrey, England: Aldershot: Gower
  • Lanier, Jr, C. D., & Jensen Schau, H. (2007). Research in Consumer Behavior: Consumer Culture Theory Vol 11. In Russell W. Belk and John F. Sherry (Ed.), Culture and co-creation: Exploring consumers' inspirations and aspirations for writing and posting on-line fan fiction (pp. 321-342). Elsevier: Oxford

Research Interests
  • Marketing
  • Consumer Behavior

Awards and Honors
  • Best Paper Award: Public Policy and Ethical Issues Track, American Marketing Association, 2005
  • Excellence in Research by a Graduate Student, University of Nebraska-Lincoln, Marketing Dept, 2007
  • Graduate Research Award, University of Nebraska-Lincoln, College of Business Administration, 2008

Presentations
  • "Ambiguity and fandom; The (meaningless) production and consumption of popular culture" Consumer Culture Theory Conference, Fayetteville, Arkansas, June 01, 2015
  • "Mosrite guitars: Towards a deeper understanding of the cultural nature of brands" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 01, 2014
  • "Upwardly mobile with no place to go: A cross- cultural investigation into truck driver's constrained consumption experiences in the United States and Vietnam" Allies Academy International Conference, Nashville, Tennessee, March 01, 2014
  • "Transgression through dark carnival: Death metal and the spectre of the abyss" Society for Marketing Advances Conference, Hilton Head, South Carolina, October 01, 2013
  • "Toward a theory of consumer adoption of mobile technology devices: An ecological shift in life-worlds" Society for Marketing Advances Conference, Hilton Head, South Carolina, October 01, 2013
  • "Adventure: Redefining the consumption of extraordinary experience" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 01, 2013
  • "Consumer fantasy: Understanding the constructed nature of reality and implications for consumption" OCB Research Symposium, Minneapolis, Minnesota, April 01, 2012
  • "Adventure: Towards a deeper understanding of experiential consumption" Consumer Culture Theory Conference, Evanston, IL, July 01, 2011
  • "Fantasy performance: Utilizing literary theory to understand the creative nature of fantasy" Consumer Culture Theory Conference, Madison, Wisconsin, June 01, 2010
  • "Advancing the production/consumption dialectic in consumer culture theory" ACR - Association for Consumer Research, Pittsburgh, Pennsylvania, October 01, 2009
  • "Consumer participation and experiential marketing: Negotiating and co-creating the renaissance festival experience" ACR - Association for Consumer Research, San Antonio, Texas, October 01, 2007
  • "The role of fantasy in experiential marketing: Negotiating and co-creating the renaissance festival experience" AMA - American Marketing Association Winter Educators' Conference, San Diego, California, January 01, 2007
  • "Write and wrong: Ownership, access and meaning in consumer co-created online fan fiction" ACR - Association for Consumer Research, Orlando, Florida, September 01, 2006
  • "Creating and negotiating collective fantasy at modern-day renaissance festivals" Asia-Pacific Advances in Consumer Research, Sydney, Australia, June 01, 2006
  • "Culture and co-creation: Exploring the motivation behind Harry Potter on-line fan fiction" Consumer Culture Theory Conference, South Bend, Indiana, January 01, 2006
  • "Customer privacy protection: An ethical orientation and marketing control perspective" AMA - American Marketing Association Summer Educators' Conference, San Francisco, California, July 01, 2005