Clinton Lanier, Jr

Assistant Professor, Marketing

lani1820@stthomas.edu

(651) 962-5887

2110 Summit Ave
McNeely Hall 360
St. Paul, MN 55105

Ph.D., Marketing, University of Nebraska - Lincoln
M.B.A., , Texas A & M University
M.A., Philosophy, Texas A & M University
B.A., Philosophy & Sociology, Loyola University

See my articles and publications

Clinton Lanier earned a bachelor of arts degree in both philosophy and sociology at Loyola University New Orleans. He has a master of arts degree in philosophy and a master of business administration degree with a marketing concentration from Texas A&M University. He earned his Ph.D. in marketing from the University of Nebraska-Lincoln. He is an active member of the American Marketing Association (AMA), the Association for Consumer Research (ACR) and the Academy of Marketing Science (AMS).

Lanier has more than15 years of work experience. He worked for 10 years in various positions in his family's retail building materials business. After the family business was sold, he worked as a sales representative in the millwork industry, and after completing his M.B.A., as a retail consultant for such major department stores as Sears and Foleys.

Lanier has been at St. Thomas since 2008, teaching primarily the undergraduate Principles of Marketing (MKGT 300) and Marketing Research (MKTG 340) courses. He has currently co-taught the Christian Faith and Management (THEO 422) course with a professor in the Theology Department. He enjoys teaching and actively seeks to stimulate critical thinking in his students.

Given his extensive academic background and his joy of learning, Lanier is a very active researcher, with his primary focus on experiential marketing and consumption. He has written on various topics, including the nature of experiential marketing, the role of fantasy and imagination in consumption, the consumption of adventure, and various forms of fan practices, from the writing of fan fiction to the consumption of heavy metal music.

Fall 2014 Courses
Fall 2014 Courses
Crs - Sec Title Days Time Location
MKTG 300 - 03 Principles of Marketing M - W - F - - 0815 - 0920 MCH 238
Description of course Principles of Marketing : CRN: 42796
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing

Schedule Details

Location Time Day(s)
MKTG 300 - 04 Principles of Marketing M - W - F - - 0935 - 1040 MCH 238
Description of course Principles of Marketing : CRN: 42797
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing

Schedule Details

Location Time Day(s)
MKTG 300 - 05 Principles of Marketing M - W - F - - 1055 - 1200 MCH 238
Description of course Principles of Marketing : CRN: 42798
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing

Schedule Details

Location Time Day(s)
J-Term 2015 Courses
J-Term 2015 Courses
Crs - Sec Title Days Time Location
Spring 2015 Courses
Spring 2015 Courses
Crs - Sec Title Days Time Location
MKTG 340 - 01 Marketing Research - T - R - - - 1330 - 1510 MCH 108
Description of course Marketing Research : CRN: 22066
In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, re search planning and costs. Students would greatly benefit from completing this course before they take MKTG 430. Prerequisites: MKTG 300, MATH 101 or 109 or 111 or 113, STAT 220 (QMCS 220 or IDTH 220)

Schedule Details

Location Time Day(s)
MKTG 340 - 02 Marketing Research - T - R - - - 1525 - 1700 MCH 108
Description of course Marketing Research : CRN: 22067
In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, re search planning and costs. Students would greatly benefit from completing this course before they take MKTG 430. Prerequisites: MKTG 300, MATH 101 or 109 or 111 or 113, STAT 220 (QMCS 220 or IDTH 220)

Schedule Details

Location Time Day(s)
Academic and Professional Positions
  • Research Assistant, University of Nebraska, Lincoln (2003 - 2007)
  • Retail Consultant, DAVACO,Inc, Dallas (2002 - 2003)
  • Graduate Assistant, Texas A & M University, College Station (2001 - 2002)
  • Territory Sales Manager, MSI/POZZI, Ridgeland (1998 - 2000)
  • Millwork Manager, Abita Lumber Company, Abita Springs (1995 - 1998)
  • Graduate Assistant, Texas A & M University, College Station (1991 - 1993)
  • Teaching Assistant, Loyola University, New Orleans (1989 - 1989)

Professional Memberships
  • Academy of Marketing Science (AMS)
  • American Marketing Association (AMA)
  • Association for Consumer Research (ACR)
  • Consumer Culture Theory Consortium (CCTC)
  • Society for Marketing Advances (SMA)
  • Allied Academies (AA)

Professional Service
  • International Journal of Pharmaceutical and Healthcare Marketing, Reviewer
  • Society for Marketing Advances, Reviewer
  • Journal of Marketing Management, Reviewer
  • Consumer Culture Theory Conference, Reviewer
  • Journal of Consumer Behavior, Reviewer
  • ACR - Association for Consumer Research Conference, Reviewer

Major Works
  • Rader, S., Flint, D., Lanier, Jr, C. D., Subhan, Z., & Brooksbank, R. (forthcoming). Upwardly mobile with no place to go: A cross-cultural investigation into truck drivers' constrained consumption experiences in the United States and Vietnam. Academy of Marketing Studies Journal,
  • Rader, S., Subhan, Z., Lanier, Jr, C. D., Brooksbank, R., Yanhah, S., & Spears, K. (forthcoming). CyberRx: An emerging pharmaceutical social media marketing strategy. International Journal of Pharmaceutical and Healthcare Marketing,
  • Lanier, Jr, C. D., Fowler, III, A. R., & Rader, S. (2014). Brand Mascots and Other Marketing Animals: New Directions in Anthropomorphic Marketing. In Stephen Brown and Sharon Ponsonby-McCabe (Ed.), What are you looking at, ya hockey puck?!: Anthropomorphizing brand relationships in the Toy Story Trilogy. London: Routledge
  • Lanier, Jr, C. D., & Fowler III, A. R. (2013). The Routledge Companion to Digital Consumer. In Russell W. Belk and Rosa Llamas (Ed.), Digital fandom: Mediation, remediation, and demediation of fan practices (pp. 284-295). London: Routledge
  • Lanier, Jr, C. D., Rader, S., & Fowler III, A. R. (2013). Anthropomorphism, marketing relationships, and consumption worth in the toy story trilogy. Journal of Marketing Management, (29)(1-2), pp. 26-47
  • Lanier, Jr, C. D., & Hampton, R. (2009). Memorable Customer Experiences: A Research Anthology. In Adam Lindgreen, Joelle Vanhamme & Michael B. Beverland (Ed.), Experiential marketing: Understanding the logic of memorable customer experiences (pp. 9-23). Surrey, England: Aldershot: Gower
  • Lanier, Jr, C. D., & Saini, A. (2008). Understanding consumer privacy: A review and new directions. Academy of Marketing Science Review, (12)(2), pp. 1-48
  • Lanier, Jr, C. D., & Jensen Schau, H. (2007). Research in Consumer Behavior: Consumer Culture Theory Vol 11. In Russell W. Belk and John F. Sherry (Ed.), Culture and co-creation: Exploring consumers' inspirations and aspirations for writing and posting on-line fan fiction (pp. 321-342). Elsevier: Oxford

Research Interests
  • Marketing
  • Consumer Behavior

Awards and Honors
  • University of Nebraska-Lincoln, Marketing Dept, 2005
  • American Marketing Association, 2005

Presentations
  • "Mosrite guitars: Towards a deeper understanding of the cultural nature of brands" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 01, 2014
  • "Upwardly mobile with no place to go: A cross- cultural investigation into truck driver's constrained consumption experiences in the United States and Vietnam" Allies Academy International Conference, Nashville, Tennessee, March 01, 2014
  • "Toward a theory of consumer adoption of mobile technology devices: An ecological shift in life-worlds" Society for Marketing Advances Conference, Hilton Head, South Carolina, October 01, 2013
  • "Transgression through dark carnival: Death metal and the spectre of the abyss" Society for Marketing Advances Conference, Hilton Head, South Carolina, October 01, 2013
  • "Adventure: Redefining the consumption of extraordinary experience" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 01, 2013
  • "Adventure: Towards a deeper understanding of experiential consumption" Consumer Culture Theory Conference, Evanston, IL, July 01, 2011
  • "Fantasy performance: Utilizing literary theory to understand the creative nature of fantasy" Consumer Culture Theory Conference, Madison, Wisconsin, June 01, 2010
  • "Advancing the production/consumption dialectic in consumer culture theory" ACR - Association for Consumer Research, Pittsburgh, Pennsylvania, October 01, 2009
  • "Consumer participation and experiential marketing: Negotiating and co-creating the renaissance festival experience" ACR - Association for Consumer Research, San Antonio, Texas, October 01, 2007
  • "The role of fantasy in experiential marketing: Negotiating and co-creating the renaissance festival experience" AMA - American Marketing Association Winter Educators' Conference, San Diego, California, January 01, 2007
  • "Write and wrong: Ownership, access and meaning in consumer co-created online fan fiction" ACR - Association for Consumer Research, Orlando, Florida, September 01, 2006
  • "Creating and negotiating collective fantasy at modern-day renaissance festivals" Asia-Pacific Advances in Consumer Research, Sydney, Australia, June 01, 2006
  • "Culture and co-creation: Exploring the motivation behind Harry Potter on-line fan fiction" Consumer Culture Theory Conference, South Bend, Indiana, January 01, 2006
  • "Customer privacy protection: An ethical orientation and marketing control perspective" AMA - American Marketing Association Summer Educators' Conference, San Francisco, California, July 01, 2005