Glenn Karwoski

Adjunct Faculty, Marketing

(651) 962-4380

B.A., Government, Franklin and Marshall College
Ed.D Candidate - Organizational Development, University of St. Thomas
M.A., Communicating Arts, University of Wisconsin

See publications in UST Research Online

Glenn Karwoski has been an adjunct instructor at the graduate and undergraduate level at St. Thomas for 17 years, teaching courses in creative process/innovation and communications.

As the managing director of a large communications agency, Karwoski has extensive experience working with clients such as Target Corporation, General Mills, 3M and Pfizer, as well as small to mid-size companies. His specific interests and areas of expertise are related to innovation in business, creativity, advertising, public relations and marketing strategy. His work has been recognized on a national level by a wide variety of public relations and advertising awards, and his work on a public service project for CBS affiliates WCCO Television and WCCO Radio won Emmy and Peabody awards for public service campaigns.

Karwoski has written a book on public relations, CPR for Business, published by MSP Communications in 1999, and he writes a weekly blog on innovation for Twin Cities Business Monthly magazine. Often quoted in local and national media in regard to innovation and marketing, he most recently had an article on innovation published in Health Progress magazine. Karwoski is a frequent speaker on the subject of innovation and has addressed numerous chapters of the American Marketing Association, including Silicon Valley, as well as professional training and development organizations.

Fall 2015 Courses
Fall 2015 Courses
Crs - Sec Title Days Time Location
BCOM 620 - 501 The Creative Process M - - - - - - 1800 - 2100 TMH 352
Description of course The Creative Process : CRN: 42875
Explores the literature of creativity, the study of creative persons and their contributions to society, and the process by which creative ideas are produced and communicated. Active participation in strategies for actualizing the creative potential of individuals and groups is an essential part of the course.
Schedule Details
Location Time Day(s)
ENTR 360 - 01 Creativity & Change - T - - - - - 1730 - 2115 SCH 335
Description of course Creativity & Change : CRN: 42917
This course will acquaint students with theories and strategies for exercising the creative process. Leadership and change will also be examined to help the student understand how to effectively introduce and implement new and creative ideas. Prerequisites: ENTR 200 and junior standing
Schedule Details
Location Time Day(s)
J-Term 2016 Courses
J-Term 2016 Courses
Crs - Sec Title Days Time Location
BCOM 661 - 501 Reputation & Stakeholder Mgmt See Details * *
Description of course Reputation & Stakeholder Mgmt : CRN: 10192
This course considers communication principles and practice necessary to manage corporate and product perceptions in the evolving landscape of traditional and social media. It explores how employee, investor, community, government and organization communication practices and engagement strategies differ from each other, yet are used together to communicate a consistent organizational message. Case histories focus on reputation management: issues and programs; how research, planning, communication and measurement are applied; and the roles of communication and management to successfully build and maintain positive reputations.
Schedule Details
Location Time Day(s)
TMH 4461730-2030- - - - F - -
TMH 4460800-1630- - - - - S -
Spring 2016 Courses
Spring 2016 Courses
Crs - Sec Title Days Time Location
BCOM 726 - 501 Mgmt Priorities & Comm M - - - - - - 1800 - 2100 TMH 351
Description of course Mgmt Priorities & Comm : CRN: 21978
Examines the role of communication from the top management perspective. Explores the CEO's primary concerns, responsibilities, information needs, language and decision-making processes. By developing an integrative top-down view of organizations and emphasizing organizational strategy and goals, this course will help the communicator sense and respond to top management's concerns with effective communication strategies.
Schedule Details
Location Time Day(s)
Academic and Professional Positions
  • Participating Adjunct, University of St. Thomas, St. Paul / Minneapolis (2009 - present)
  • Senior Vice President, Managing Director, Karwoski & Courage, Minneapolis (1993 - present)
  • Adjunct Instructor, University of Minnesota - Carlson School of Management, Minneapolis (2015 - present)
  • Founder and Managing Director, The Business of Ideas, Twin Cities (2009 - present)
  • Adjunct Instructor, University of St. Thomas, St. Paul / Minneapolis (1997 - 2009)
  • Account Supervisor, Ruhr/Paragon Advertising, Minneapolis (1987 - 1992)
  • Promotion Director, Oxford Development, Minneapolis (1983 - 1984)
  • Interim Director, St. Paul Downtown Council, St. Paul (1982 - 1982)
  • Director of Event Marketing and Publicity, Joske's Department Stores, Dallas (1981 - 1982)
  • Assistant Director of Event Marketing and Publicity, Donaldsons Department Stores, Minneapolis (1979 - 1981)
  • Intern, WITF-Public Television, Hershey (1977 - 1977)

Professional Memberships
  • American Advertising Federation
  • American Marketing Association AMA
  • Public Relations Society of America, Counselor's Academy


Books and Chapters

Research Interests
  • Communication
  • Marketing
  • Innovation
  • Creativity

Awards and Honors
  • PR Week Magazine, 2004

  • "Creativity in communications" The Agricultural Media Summit, July 01, 2014
  • "Creating a culture of organizational creativity" The Prouty Project, February 01, 2008
  • "Creating a culture of organizational creativity" University of St. Thomas Center for Business Excellence, Minneapolis, Minnesota, October 01, 2007
  • "Creating a culture of organizational creativity" University of St. Thomas Center for Business Excellence, Minneapolis, Minnesota, September 01, 2007
  • "'The creative process" University of St. Thomas Center for Business Excellence, May 01, 2007
  • "Creating a culture of organizational creativity" Presentation at The Prouty Project, Minneapolis, Minnesota, February 01, 2007
  • "Creativity" Public Relations Society of America professional training workshop, Minneapolis, Minnesota, January 01, 2007
  • "Creativity in communications" Minnesota Marketing Skills for Professionals., Minneapolis, Minnesota, January 01, 2006
  • "Measurement in Communication" Women in Communication Conference, January 01, 2004
  • "Buzz Marketing." Advertising Federation of Minnesota, January 01, 2003
  • "Creativity in Business." University Club Business Roundtable, January 01, 2003