Kathy Jenson

Adjunct Faculty,

M.B.A., , University of St. Thomas
B.S., Mathematics, North Dakota State University

See publications in UST Research Online

Kathy Jenson focuses on marketing issues related to overall corporate improvement efforts. Through her continued involvement as a member of the board of examiners for the Baldrige Performance Excellence Program for the past 16 years, she works with both undergraduate and graduate students and organizations in all sectors to ensure a customer focus in the strategic planning and operation of organizations.

Jenson has been a member of the writing team of multiple case studies for the Baldrige Program, with a focus on the customer segment of the program criteria.

Spring 2015 Courses
Spring 2015 Courses
Crs - Sec Title Days Time Location
MKTG 600 - 201 Marketing Management - T - - - - - 1800 - 2100 TMH 401
Description of course Marketing Management : CRN: 22080
This course offers a managerial approach to the study of strategic market decision making. It will examine the basic principles of marketing and their use in developing an optimum marketing mix. It will cover such topics as market planning; segmentation and target marketing; channels of distribution; consumer behavior; competitive analysis; pricing, demand analysis and forecasting; promotion, sales management; and product decisions. The course is designed to build a conceptual foundation for understanding and analyzing marketing situations. You will learn a managerial approach to applying marketing principles to practical marketing situations. This course provides a foundation for further education in marketing. Prerequisite: None

Schedule Details

Location Time Day(s)
MKTG 600 - 202 Marketing Management - - - R - - - 1800 - 2100 SCH 421
Description of course Marketing Management : CRN: 22081
This course offers a managerial approach to the study of strategic market decision making. It will examine the basic principles of marketing and their use in developing an optimum marketing mix. It will cover such topics as market planning; segmentation and target marketing; channels of distribution; consumer behavior; competitive analysis; pricing, demand analysis and forecasting; promotion, sales management; and product decisions. The course is designed to build a conceptual foundation for understanding and analyzing marketing situations. You will learn a managerial approach to applying marketing principles to practical marketing situations. This course provides a foundation for further education in marketing. Prerequisite: None

Schedule Details

Location Time Day(s)
MKTG 740 - 201 Pricing Strategy - - W - - - - 1800 - 2100 TMH 352
Description of course Pricing Strategy : CRN: 22090
This course is designed to help you manage the risks and reap the rewards of smart pricing decisions. Pricing theory and principles and the strategic implications of pricing are presented in an application-based environment. In this course, you will learn how to: evaluate your market's price sensitivity for each segment; select strategies given your competition and product life cycle; establish competitive advantages that protect your price position; select and test prices for new products before you go to market; determine how to price services; analyze the relevant costs for a price decision; evaluate pricing ramifications of multiple distribution channels. Lectures, reading, guest speakers from diverse businesses and case studies will be included in the course structure. -- Prerequisite: Standard core courses including MKTG600

Schedule Details

Location Time Day(s)
Summer 2015 Courses
Summer 2015 Courses
Crs - Sec Title Days Time Location
MKTG 600 - 201 Marketing Management - T - - - - - 1730 - 2145 TMH 401
Description of course Marketing Management : CRN: 30302
This course offers a managerial approach to the study of strategic market decision making. It will examine the basic principles of marketing and their use in developing an optimum marketing mix. It will cover such topics as market planning; segmentation and target marketing; channels of distribution; consumer behavior; competitive analysis; pricing, demand analysis and forecasting; promotion, sales management; and product decisions. The course is designed to build a conceptual foundation for understanding and analyzing marketing situations. You will learn a managerial approach to applying marketing principles to practical marketing situations. This course provides a foundation for further education in marketing. Prerequisite: None

Schedule Details

Location Time Day(s)
Fall 2015 Courses
Fall 2015 Courses
Crs - Sec Title Days Time Location
MKTG 600 - 201 Marketing Management - - W - - - - 1800 - 2100 SCH 316
Description of course Marketing Management : CRN: 43042
This course offers a managerial approach to the study of strategic market decision making. It will examine the basic principles of marketing and their use in developing an optimum marketing mix. It will cover such topics as market planning; segmentation and target marketing; channels of distribution; consumer behavior; competitive analysis; pricing, demand analysis and forecasting; promotion, sales management; and product decisions. The course is designed to build a conceptual foundation for understanding and analyzing marketing situations. You will learn a managerial approach to applying marketing principles to practical marketing situations. This course provides a foundation for further education in marketing. Prerequisite: None

Schedule Details

Location Time Day(s)
MKTG 760 - 201 Customer Relationship Marketin - - - R - - - 1800 - 2100 TMH 350
Description of course Customer Relationship Marketin : CRN: 43048
Marketing practitioners agree that the most successful companies in the future will be those that develop the most effective targeting strategies. This will require sophisticated databases focused on individual customer needs. This course provides conceptual, analytical and applied knowledge skills you need to shift from traditional product- and brand-driven mass marketing practices to more individualized, customer driven marketing. Points of emphasis, delivered through a combination of contemporary readings, lectures and application assignments, include: a planning process designed for developing customer information systems; database development and implementation to serve new product development, supply chain and promotion-based needs. -- Prerequisite: Standard core courses including MKTG600

Schedule Details

Location Time Day(s)
Academic and Professional Positions
  • Adjunct Faculty, College of Visual Arts, St. Paul (2007 - present)
  • Adjunct Faculty, University of St. Thomas, St. Paul / Minneapolis (2002 - present)
  • Consultant, Roy K. Jenson & Assoc, Edina (2001 - present)
  • Adjunct Faculty, College of St. Scholastica, St. Paul (2004 - 2006)
  • Trainer for examiners, NIST/US Dept of Commerce Baldrige National Quality Program, (2005 - 2005)
  • DIRECTOR of BUSINESS DEVELOPMENT/STRATEGIC MARKETING, NCS Pearson, Inc., (1992 - 2001)
  • DIRECTOR of SALES AND MARKETING, Solutronix Corp., (1991 - 1992)
  • NATIONAL SALES MANAGER, FaxBank Systems, Inc, (1990 - 1991)
  • AREA APPLICATIONS SALES MANAGER, Wang Laboratories, Inc, (1988 - 1990)
  • MANAGER/PRINCIPAL CONSULTANT, Strategic Planning, Control Data Corporation, St. Paul (1980 - 1988)

Professional Memberships
  • American Marketing Association
  • American Society for Quality

Professional Service
  • Baldrige National Quality Award - US Dept of Commerce,

Publications

Books and Chapters

Research Interests
  • Marketing
  • Quality Management
  • Sales

Awards and Honors
  • NIST/Dept of Commerce, 2009

Presentations