Kathy Jenson

Adjunct Faculty, Marketing

B.S., Mathematics, North Dakota State University
M.B.A., , University of St. Thomas

See publications in UST Research Online

Kathy Jenson focuses on marketing issues related to overall corporate improvement efforts. Through her continued involvement as a member of the board of examiners for the Baldrige Performance Excellence Program for the past 16 years, she works with both undergraduate and graduate students and organizations in all sectors to ensure a customer focus in the strategic planning and operation of organizations.

Jenson has been a member of the writing team of multiple case studies for the Baldrige Program, with a focus on the customer segment of the program criteria.

Spring 2016 Courses
Spring 2016 Courses
Crs - Sec Title Days Time Location
MKTG 600 - 201 Marketing Management - T - - - - - 1800 - 2100 TMH 301
Description of course Marketing Management : CRN: 22148
This course offers a managerial approach to the study of strategic market decision making. It will examine the basic principles of marketing and their use in developing an optimum marketing mix. It will cover such topics as market planning; segmentation and target marketing; channels of distribution; consumer behavior; competitive analysis; pricing, demand analysis and forecasting; promotion, sales management; and product decisions. The course is designed to build a conceptual foundation for understanding and analyzing marketing situations. You will learn a managerial approach to applying marketing principles to practical marketing situations. This course provides a foundation for further education in marketing. Prerequisite: None
Schedule Details
Location Time Day(s)
MKTG 600 - 521 Marketing Management See Details * *
Description of course Marketing Management : CRN: 22607
This course offers a managerial approach to the study of strategic market decision making. It will examine the basic principles of marketing and their use in developing an optimum marketing mix. It will cover such topics as market planning; segmentation and target marketing; channels of distribution; consumer behavior; competitive analysis; pricing, demand analysis and forecasting; promotion, sales management; and product decisions. The course is designed to build a conceptual foundation for understanding and analyzing marketing situations. You will learn a managerial approach to applying marketing principles to practical marketing situations. This course provides a foundation for further education in marketing. Prerequisite: None
Schedule Details
Location Time Day(s)
TMH 3571300-170012 Dec '15
TMH 3570800-120030 Jan '16
MKTG 785 - 201 Sales Management - - - R - - - 1800 - 2100 TMH 354
Description of course Sales Management : CRN: 22157
The contemporary role and future challenges of sales management are explored within this course. Topics include: sales force design and deployment (setting objectives, formulating strategy, structure, size and compensation issues); how to competently manage salespeople (recruiting, and sales performance evaluation); and an overview of methods to improve sales effectiveness (training, coaching and relationship building skills). The course will emphasize the role of the sales manage in developing and implementing profitable marketing programs. -- Prerequisite: Standard core courses including MKTG600
Schedule Details
Location Time Day(s)
Summer 2016 Courses
Summer 2016 Courses
Crs - Sec Title Days Time Location
MKTG 300 - 01 Principles of Marketing - T - R - - - 1800 - 2115 MCH 114
Description of course Principles of Marketing : CRN: 30085
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing
Schedule Details
Location Time Day(s)
MKTG 625 - 201 Marketing Frameworks M - - - - - - 1800 - 2100 SCH 316
Description of course Marketing Frameworks : CRN: 30508
Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics.
Schedule Details
Location Time Day(s)
MKTG 625 - 202 Marketing Frameworks - - W - - - - 1800 - 2100 SCH 315
Description of course Marketing Frameworks : CRN: 30509
Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics.
Schedule Details
Location Time Day(s)
Fall 2016 Courses
Fall 2016 Courses
Crs - Sec Title Days Time Location
MKTG 340 - 03 Marketing Research - T - - - - - 1730 - 2115 MCH 108
Description of course Marketing Research : CRN: 42996
In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, re search planning and costs. Students would greatly benefit from completing this course before they take MKTG 430. Prerequisites: MKTG 300, MATH 101 or 109 or 111 or 113, STAT 220 (QMCS 220 or IDTH 220)
Schedule Details
Location Time Day(s)
MKTG 625 - 201 Marketing Frameworks - - W - - - - 1800 - 2100 SCH 407
Description of course Marketing Frameworks : CRN: 43105
Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics.
Schedule Details
Location Time Day(s)
Academic and Professional Positions
  • Adjunct Faculty, University of St. Thomas, St. Paul / Minneapolis (2002 - present)
  • Consultant, Roy K. Jenson & Assoc, Edina (2001 - present)
  • Adjunct Faculty, College of Visual Arts, St. Paul (2007 - 2012)
  • Adjunct Faculty, College of St. Scholastica, St. Paul (2004 - 2006)
  • Trainer for examiners, NIST/US Dept of Commerce Baldrige National Quality Program, (2005 - 2005)
  • Director, Business Development/Strategic Marketing, NCS Pearson, Inc., (1992 - 2001)
  • Director of Sales and Marketing, Solutronix Corp., (1991 - 1992)
  • National Sales Manager, FaxBank Systems, Inc, (1990 - 1991)
  • Area Applications Sales Manager, Wang Laboratories, Inc, (1988 - 1990)
  • Manager/Principal Consultant, Strategic Planning, Control Data Corporation, St. Paul (1980 - 1988)

Professional Memberships
  • American Marketing Association
  • American Society for Quality

Professional Service
  • US Dept of Commerce Baldrige Performance Excellence Award,

Publications
  • Jenson, K. L. (2012). Department of Commerce - Baldrige national quality program. (written case with instructional material)
  • Jenson, K. L. (2007). Share foods non-profit Baldrige training case study. (written case with instructional material)
  • Jenson, K. L. (2005). Landmark restaurants Baldrige training case study. (written case with instructional material)
  • Jenson, K. L. (2004). Sandy Hill School District. (written case with instructional material)
  • Jenson, K. L. (2003). GeoOrb Polymers Baldrige training case study. (written case with instructional material)

Books and Chapters

Research Interests
  • Marketing
  • Quality Management
  • Sales

Awards and Honors
  • NIST/Dept of Commerce, 2009

Presentations
  • "Using the Baldrige Assessment, 2003" Minnesota Summit for Educators, January 01, 2003
  • "Strategic Planning 2003" Minnesota School Board Association, January 01, 2003
  • "Understanding the Voice of the Customer" ASQ National Quality Auditors Conference, Salt Lake City, Utah, January 01, 2002