Kathy Jenson

Adjunct Faculty, Marketing

B.S., Mathematics, North Dakota State University
M.B.A., , University of St. Thomas

See publications in UST Research Online

Kathy Jenson focuses on marketing issues related to overall corporate improvement efforts. Through her continued involvement as a member of the board of examiners for the Baldrige Performance Excellence Program for the past 16 years, she works with both undergraduate and graduate students and organizations in all sectors to ensure a customer focus in the strategic planning and operation of organizations.

Jenson has been a member of the writing team of multiple case studies for the Baldrige Program, with a focus on the customer segment of the program criteria.

Spring 2017 Courses
Spring 2017 Courses
Crs - Sec Title Days Time Location
MKTG 430 - 04 Marketing Management - T - R - - - 0955 - 1135 MCH 106
Description of course Marketing Management : CRN: 22019
Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client's problem and craft and present a solution to the client. Time is divided between reviewing and integrating the students' marketing backg round, facilitating the student contact with the client, and providing consulting to the client. Prerequisites: MKTG 340 or 345; one additional Marketing elective; BETH 301 and senior standing
Schedule Details
Location Time Day(s)
MKTG 600 - 522 Marketing Management See Details * *
Description of course Marketing Management : CRN: 22123
This course offers a managerial approach to the study of strategic market decision making. It will examine the basic principles of marketing and their use in developing an optimum marketing mix. It will cover such topics as market planning; segmentation and target marketing; channels of distribution; consumer behavior; competitive analysis; pricing, demand analysis and forecasting; promotion, sales management; and product decisions. The course is designed to build a conceptual foundation for understanding and analyzing marketing situations. You will learn a managerial approach to applying marketing principles to practical marketing situations. This course provides a foundation for further education in marketing. Prerequisite: None
Schedule Details
Location Time Day(s)
SCH 4201300-170018 Mar '17
-- - - - - - -
SCH 4200800-120006 May '17
MKTG 625 - 210 Marketing Frameworks M - - - - - - 1800 - 2100 SCH 315
Description of course Marketing Frameworks : CRN: 22125
Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics.
Schedule Details
Location Time Day(s)
MKTG 714 - 210 Pricing Strategy - - W - - - - 1800 - 2100 TMH 350
Description of course Pricing Strategy : CRN: 22615 1.5 Credit Hours
This course is designed to help you manage the risks and reap the rewards of smart pricing decisions. Pricing theory and principles and the strategic implications of pricing are presented in an application-based environment. In this course, you will learn how to: understand the various pricing models, evaluate your market's price sensitivity for each segment; select strategies given your competition and product life cycle; establish competitive advantages that protect your price position; determine how to price services; analyze the relevant costs for a price decision; evaluate pricing ramifications of multiple distribution channels. Lectures, reading, guest speakers from diverse businesses and case studies will be included in the course structure. -- Prerequisite: MKTG600 or MKTG625
Schedule Details
Location Time Day(s)
Summer 2017 Courses
Summer 2017 Courses
Crs - Sec Title Days Time Location
MKTG 625 - 211 Marketing Frameworks - - W - - - - 1800 - 2100 SCH 316
Description of course Marketing Frameworks : CRN: 30455
Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics. -- Prerequisite: None.
Schedule Details
Location Time Day(s)
MKTG 625 - 212 Marketing Frameworks See Details * *
Description of course Marketing Frameworks : CRN: 30454
Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics. -- Prerequisite: None.
Schedule Details
Location Time Day(s)
-- - - - - - -
SCH 3021730-213015 Jun '17
SCH 3021730-213029 Jun '17
SCH 3021730-213013 Jul '17
Fall 2017 Courses
Fall 2017 Courses
Crs - Sec Title Days Time Location
MKTG 625 - 211 Marketing Frameworks - T - - - - - 1800 - 2100 SCH 420
Description of course Marketing Frameworks : CRN: 42981
Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics. -- Prerequisite: None.
Schedule Details
Location Time Day(s)
MKTG 625 - 213 Marketing Frameworks - - - R - - - 1800 - 2100 SCH 420
Description of course Marketing Frameworks : CRN: 42982
Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics. -- Prerequisite: None.
Schedule Details
Location Time Day(s)
MKTG 625 - 222 Marketing Frameworks See Details * *
Description of course Marketing Frameworks : CRN: 42983
Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics. -- Prerequisite: None.
Schedule Details
Location Time Day(s)
-- - - - - - -
SCH 4201730-213007 Nov '17
SCH 4201730-213021 Nov '17
SCH 4201730-213005 Dec '17
Academic and Professional Positions
  • Adjunct Faculty, University of St. Thomas, St. Paul / Minneapolis (2002 - present)
  • Consultant, Roy K. Jenson & Assoc, Edina (2001 - present)
  • Adjunct Faculty, College of Visual Arts, St. Paul (2007 - 2012)
  • Adjunct Faculty, College of St. Scholastica, St. Paul (2004 - 2006)
  • Trainer for examiners, NIST/US Dept of Commerce Baldrige National Quality Program, (2005 - 2005)
  • Director, Business Development/Strategic Marketing, NCS Pearson, Inc., (1992 - 2001)
  • Director of Sales and Marketing, Solutronix Corp., (1991 - 1992)
  • National Sales Manager, FaxBank Systems, Inc, (1990 - 1991)
  • Area Applications Sales Manager, Wang Laboratories, Inc, (1988 - 1990)
  • Manager/Principal Consultant, Strategic Planning, Control Data Corporation, St. Paul (1980 - 1988)

Professional Memberships
  • American Marketing Association
  • American Society for Quality

Professional Service
  • US Dept of Commerce Baldrige Performance Excellence Award,

Publications
  • Jenson, K. L. (2012). Department of Commerce - Baldrige national quality program. (written case with instructional material)
  • Jenson, K. L. (2007). Share foods non-profit Baldrige training case study. (written case with instructional material)
  • Jenson, K. L. (2005). Landmark restaurants Baldrige training case study. (written case with instructional material)
  • Jenson, K. L. (2004). Sandy Hill School District. (written case with instructional material)
  • Jenson, K. L. (2003). GeoOrb Polymers Baldrige training case study. (written case with instructional material)

Books and Chapters

Research Interests
  • Marketing
  • Quality Management
  • Sales

Awards and Honors
  • NIST/Dept of Commerce, 2009

Presentations
  • "Using the Baldrige Assessment, 2003" Minnesota Summit for Educators, January 01, 2003
  • "Strategic Planning 2003" Minnesota School Board Association, January 01, 2003
  • "Understanding the Voice of the Customer" ASQ National Quality Auditors Conference, Salt Lake City, Utah, January 01, 2002