Kathy Jenson

Adjunct Faculty, Marketing

M.B.A., , University of St. Thomas
B.S., Mathematics, North Dakota State University

See my articles and publications

Kathy Jenson focuses on marketing issues related to overall corporate improvement efforts. Through her continued involvement as a member of the board of examiners for the Baldrige Performance Excellence Program for the past 16 years, she works with both undergraduate and graduate students and organizations in all sectors to ensure a customer focus in the strategic planning and operation of organizations.

Jenson has been a member of the writing team of multiple case studies for the Baldrige Program, with a focus on the customer segment of the program criteria.

Fall 2014 Courses
Fall 2014 Courses
Crs - Sec Title Days Time Location
J-Term 2015 Courses
J-Term 2015 Courses
Crs - Sec Title Days Time Location
MKTG 340 - 01 Marketing Research - T W R F - - 1300 - 1600 MCH 114
Description of course Marketing Research : CRN: 10187
In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, re search planning and costs. Students would greatly benefit from completing this course before they take MKTG 430. Prerequisites: MKTG 300, MATH 101 or 109 or 111 or 113, STAT 220 (QMCS 220 or IDTH 220)

Schedule Details

Location Time Day(s)
Spring 2015 Courses
Spring 2015 Courses
Crs - Sec Title Days Time Location
MKTG 740 - 201 Pricing Strategy - - W - - - - 1800 - 2100
Description of course Pricing Strategy : CRN: 22090
This course is designed to help you manage the risks and reap the rewards of smart pricing decisions. Pricing theory and principles and the strategic implications of pricing are presented in an application-based environment. In this course, you will learn how to: evaluate your market's price sensitivity for each segment; select strategies given your competition and product life cycle; establish competitive advantages that protect your price position; select and test prices for new products before you go to market; determine how to price services; analyze the relevant costs for a price decision; evaluate pricing ramifications of multiple distribution channels. Lectures, reading, guest speakers from diverse businesses and case studies will be included in the course structure. -- Prerequisite: Standard core courses including MKTG600

Schedule Details

Location Time Day(s)
Academic and Professional Positions
  • Adjunct Faculty, College of Visual Arts, St. Paul (2007 - present)
  • Adjunct Faculty, University of St. Thomas, St. Paul / Minneapolis (2002 - present)
  • Consultant, Roy K. Jenson & Assoc, Edina (2001 - present)
  • Adjunct Faculty, College of St. Scholastica, St. Paul (2004 - 2006)
  • Trainer for examiners, NIST/US Dept of Commerce Baldrige National Quality Program, (2005 - 2005)
  • DIRECTOR of SALES AND MARKETING, Solutronix Corp., (1991 - 1992)
  • NATIONAL SALES MANAGER, FaxBank Systems, Inc, (1990 - 1991)
  • AREA APPLICATIONS SALES MANAGER, Wang Laboratories, Inc, (1988 - 1990)
  • MANAGER/PRINCIPAL CONSULTANT, Strategic Planning, Control Data Corporation, St. Paul (1980 - 1988)

Professional Memberships
  • American Marketing Association
  • American Society for Quality

Professional Service
  • Baldrige National Quality Award - US Dept of Commerce,

Major Works
  • Jenson, K. L. (2012). Department of Commerce - Baldrige national quality program. (written case with instructional material)
  • Jenson, K. L. (2007). Share foods non-profit Baldrige training case study. (written case with instructional material)
  • Jenson, K. L. (2005). Landmark restaurants Baldrige training case study. (written case with instructional material)
  • Jenson, K. L. (2004). Sandy Hill School District. (written case with instructional material)
  • Jenson, K. L. (2003). GeoOrb Polymers Baldrige training case study. (written case with instructional material)

Research Interests
  • Marketing
  • Quality Management
  • Sales

Awards and Honors
  • NIST/Dept of Commerce, 2009

  • "Strategic Planning 2003" Minnesota School Board Association, January 01, 2003
  • "Using the Baldridge Assessment, 2003" Minnesota Summit for Educators, January 01, 2003
  • "Understanding the Voice of the Customer" ASQ National Quality Auditors Conference, Salt Lake City, Utah, January 01, 2002