Michael Hoffman

Adjunct Faculty, Marketing


(651) 962-5075

B.A., , Cornell University

See publications in UST Research Online

Michael Hoffman's professional career includes executive positions in the trade publishing, commercial and residential real estate sales and brokerage management industries. He is a sales and business development trainer, and he conducts an entrepreneurial strategic planning program for independent sales consultants and small business owners.

In the classroom, he combines academic instruction with his applied business leadership and managerial experience. He has served the real estate industry as the president of the Minnesota Association of Realtors, and was selected 2010 Realtor of the Year by the Minneapolis Area Association of Realtors.

Summer 2017 Courses
Summer 2017 Courses
Crs - Sec Title Days Time Location
Fall 2017 Courses
Fall 2017 Courses
Crs - Sec Title Days Time Location
MKTG 310 - 01 Professional Selling M - - - - - - 1730 - 2115 MCH 114
Description of course Professional Selling : CRN: 42965
In this course students learn how individuals interact with each other in a competitive environment. The course covers one-on-one selling techniques, persuasive communication, oral and verbal presentation skills useful for one-to-one presentations and when groups present to groups. The student will learn skills useful in both the industrial and consumer areas. Prerequisite: MKTG 300
Schedule Details
Location Time Day(s)
J-Term 2018 Courses
J-Term 2018 Courses
Crs - Sec Title Days Time Location
Academic and Professional Positions
  • Adjunct Instructor, University of St. Thomas, St. Paul / Minneapolis (1999 - present)
  • Vice President, Business Development - Director, Professional Business Strategies Unit, Coldwell Banker Burnet, Minneapolis (2008 - present)
  • Principal, FlightPlan - Business Development and Executive Coaching Consultancy, Minneapolis (2000 - present)
  • Branch Vice President, Coldwell Banker Burnet, Minneapolis (1993 - 2008)
  • Sales Associate/Trainer, Coldwell Banker Burnet, Minneapolis (1983 - 1993)
  • Senior Vice President/General Manager, Towle Real Estate Company, Minneapolis (1987 - 1993)
  • Commercial Sales Associate, Towle Real Estate Company, Minneapolis (1983 - 1987)
  • Sales Manager, Real Estate Brokerage Division, Towle Real Estate Company, Minneapolis (1987 - 1987)
  • President, Michael Hoffman Realty, Inc., Minneapolis (1976 - 1983)

Professional Memberships
  • Minnesota Association of Realtors
  • National Association of Realtors

Professional Service
  • MARR - Minneapolis Area Association of Realtors, Officer
  • National Association of Realtors,
  • State of Minnesota - Profession Standards Committee,


Books and Chapters

Research Interests
  • Business Education
  • Entrepreneurship Strategy
  • Leadership
  • Marketing
  • Real Estate
  • Sales

Awards and Honors
  • 2010 REALTOR(r) of the Year, Minneapolis Area Association of REALTORS(r) (MAAR), 2011

  • "Strategic planning applications for (real estate) brokers and owners: Day-long presentation at 'Brokers Summit' annual review by MNAR (Minnesota Association of Realtors)" Brokers Summit - MNAR Minnesota Association of Realtors, October 01, 2009