Michael Hoffman

Adjunct Faculty, Marketing

mrhoffman@stthomas.edu

(651) 962-5075

B.A., , Cornell University

See publications in UST Research Online

Michael Hoffman's professional career includes executive positions in the trade publishing, commercial and residential real estate sales and brokerage management industries. He is a sales and business development trainer, and he conducts an entrepreneurial strategic planning program for independent sales consultants and small business owners.

In the classroom, he combines academic instruction with his applied business leadership and managerial experience. He has served the real estate industry as the president of the Minnesota Association of Realtors, and was selected 2010 Realtor of the Year by the Minneapolis Area Association of Realtors.

Fall 2014 Courses
Fall 2014 Courses
Crs - Sec Title Days Time Location
MKTG 310 - 01 Professional Selling - T - R - - - 1525 - 1700 MCH 108
Description of course Professional Selling : CRN: 42805
In this course students learn how individuals interact with each other in a competitive environment. The course covers one-on-one selling techniques, persuasive communication, oral and verbal presentation skills useful for one-to-one presentations and when groups present to groups. The student will learn skills useful in both the industrial and consumer areas. Prerequisite: MKTG 300

Schedule Details

Location Time Day(s)
J-Term 2015 Courses
J-Term 2015 Courses
Crs - Sec Title Days Time Location
Spring 2015 Courses
Spring 2015 Courses
Crs - Sec Title Days Time Location
MKTG 310 - 01 Professional Selling M - - - - - - 1730 - 2115 MCH 116
Description of course Professional Selling : CRN: 22063
In this course students learn how individuals interact with each other in a competitive environment. The course covers one-on-one selling techniques, persuasive communication, oral and verbal presentation skills useful for one-to-one presentations and when groups present to groups. The student will learn skills useful in both the industrial and consumer areas. Prerequisite: MKTG 300

Schedule Details

Location Time Day(s)
MKTG 430 - 01 Marketing Management M - W - - - - 1525 - 1700 MCH 106
Description of course Marketing Management : CRN: 22073
Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client's problem and craft and present a solution to the client. Time is divided between reviewing and integrating the students' marketing backg round, facilitating the student contact with the client, and providing consulting to the client. Prerequisites: MKTG 340 or 345; one additional Marketing elective; BETH 301 and senior standing

Schedule Details

Location Time Day(s)
MKTG 430 - 05 Marketing Management - - W - - - - 1730 - 2115 MCH 106
Description of course Marketing Management : CRN: 22077
Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client's problem and craft and present a solution to the client. Time is divided between reviewing and integrating the students' marketing backg round, facilitating the student contact with the client, and providing consulting to the client. Prerequisites: MKTG 340 or 345; one additional Marketing elective; BETH 301 and senior standing

Schedule Details

Location Time Day(s)
Academic and Professional Positions
  • Vice President, Business Development - Director, Professional Business Strategies Unit, Coldwell Banker Burnet, Minneapolis (2008 - present)
  • Adjunct Instructor, University of St. Thomas, St. Paul / Minneapolis (1999 - present)
  • Branch Vice President, Coldwell Banker Burnet, Minneapolis (1993 - 2008)
  • Sales Associate/Trainer, Coldwell Banker Burnet, Minneapolis (1983 - 1993)
  • Senior Vice President/General Manager, Towle Real Estate Company, Minneapolis (1987 - 1993)
  • Sales Associate, Towle Real Estate Company, Minneapolis (1983 - 1987)
  • Sales Manager, Real Estate Brokerage Division, Towle Real Estate Company, Minneapolis (1987 - 1987)
  • President, Michael Hoffman Realty, Inc., Minneapolis (1976 - 1983)

Professional Memberships
  • Minnesota Association of Realtors
  • National Association of Realtors

Professional Service
  • State of Minnesota - Profession Standards Committee,
  • Minnesota Association of Realtors, Officer
  • National Association of Realtors,

Publications

Books and Chapters

Research Interests
  • Business Education
  • Entrepreneurship Strategy
  • Leadership
  • Marketing
  • Real Estate
  • Sales

Awards and Honors
  • 2010 REALTOR(r) of the Year, Minneapolis Area Association of REALTORS(r) (MAAR), 2011

Presentations