Michael Hoffman

Adjunct Faculty, Marketing


(651) 962-5075

B.A., , Cornell University

See my articles and publications

Michael Hoffman's professional career includes executive positions in the trade publishing, commercial and residential real estate sales and brokerage management industries. He is a sales and business development trainer, and he conducts an entrepreneurial strategic planning program for independent sales consultants and small business owners.

In the classroom, he combines academic instruction with his applied business leadership and managerial experience. He has served the real estate industry as the president of the Minnesota Association of Realtors, and was selected 2010 Realtor of the Year by the Minneapolis Area Association of Realtors.

Academic and Professional Positions
  • Vice President, Business Development - Director, Professional Business Strategies Unit, Coldwell Banker Burnet, Minneapolis (2008 - present)
  • Adjunct Instructor, University of St. Thomas, St. Paul / Minneapolis (1999 - present)
  • Branch Vice President, Coldwell Banker Burnet, Minneapolis (1993 - 2008)
  • Sales Associate/Trainer, Coldwell Banker Burnet, Minneapolis (1983 - 1993)
  • Senior Vice President/General Manager, Towle Real Estate Company, Minneapolis (1987 - 1993)
  • Sales Associate, Towle Real Estate Company, Minneapolis (1983 - 1987)
  • Sales Manager, Real Estate Brokerage Division, Towle Real Estate Company, Minneapolis (1987 - 1987)
  • President, Michael Hoffman Realty, Inc., Minneapolis (1976 - 1983)

Professional Memberships
  • Minnesota Association of Realtors
  • National Association of Realtors

Professional Service
  • State of Minnesota - Profession Standards Committee,
  • Minnesota Association of Realtors, Officer
  • National Association of Realtors,

Major Works

Research Interests
  • Business Education
  • Entrepreneurship Strategy
  • Leadership
  • Marketing
  • Real Estate
  • Sales

Awards and Honors
  • 2010 REALTOR(r) of the Year, Minneapolis Area Association of REALTORS(r) (MAAR), 2011

  • "Strategic planning applications for (real estate) brokers and owners: Day-long presentation at 'Brokers Summit' annual review by MNAR (Minnesota Association of Realtors)" Brokers Summit - MNAR Minnesota Association of Realtors, October 01, 2009