David Brennan

Professor, Marketing

dpbrennan@stthomas.edu

(651) 962-5077

2115 Summit Ave
McNeely Hall 330
St. Paul, MN 55105

B.S., Social Science, Mankato State University
M.S., Economic Geography, Mankato State University
Ph.D., Marketing Geography, Kent State University

See publications in UST Research Online

Dave Brennan has a Ph.D. from Kent State University, 12 years of business experience (Target Corp., General Tire, The Travelers) and 33 years of teaching experience (Minnesota State-Mankato, Kent State, Bemidji State, University of Minnesota, St. Thomas). He is a professor of marketing and co-director of the Institute for Retailing Excellence at St. Thomas. He is an active researcher, consultant and media interviewee in the areas of marketing and business planning for retailers, suppliers and cities. His research focuses on discounting, especially Walmart and Target; shopping centers, especially the Mall of America; retail industry structure and retail consumer behavior.

Summer 2015 Courses
Summer 2015 Courses
Crs - Sec Title Days Time Location
Fall 2015 Courses
Fall 2015 Courses
Crs - Sec Title Days Time Location
MKTG 300 - 01 Principles of Marketing M - W - - - - 1115 - 1255 TMH 350
Description of course Principles of Marketing : CRN: 43017
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing

Schedule Details

Location Time Day(s)
MKTG 390 - 01 Marketing Strategy M - W - - - - 1525 - 1700 MCH 108
Description of course Marketing Strategy : CRN: 43038
This course provides the framework for developing and implementing marketing strategies that are distinctive and sustainable. Topics include: market, industry and competitive analysis; market segmentation, targeting, positioning and branding; use of secondary and marketing research information; analysis and development of market entry and strategy alternatives; and integration of marketing strategy with financial, operations and the corporate culture of the firm. The course is designed for those who will be involved in developing marketing strategies, doing marketing planning and managing markets. Prerequisite: MKTG 300, MATH 101 or 109 or 111 or 113 and STAT 220

Schedule Details

Location Time Day(s)
J-Term 2016 Courses
J-Term 2016 Courses
Crs - Sec Title Days Time Location
Academic and Professional Positions
  • Professor of Marketing and co-director of The Institute for Retailing Excellence, University of St. Thomas, St. Paul / Minneapolis (2007 - present)
  • Assistant Dean of Graduate Programs, University of St. Thomas, St. Paul / Minneapolis (2005 - 2007)
  • Professor of Marketing and Co-Director of The Institute for Retailing Excellence, University of St. Thomas, St. Paul / Minneapolis (1987 - 2005)
  • Marketing Services Officer, St. Paul Travelers, St. Paul (1982 - 1987)
  • Manager, Marketing Research and Planning, The General Tire & Rubber Company, Akron (1977 - 1981)
  • Project Supervisor, Marketing Research, The General Tire & Rubber Company, Akron (1976 - 1977)
  • Assistant Professor of Geography, Bemidji State University, Bemidji (1975 - 1976)
  • Doctoral Teaching Assistant, Kent State University, Kent (1974 - 1975)
  • Research Analyst, Corporate Development, Target Corporation, Minneapolis (1973 - 1974)
  • Doctoral Teaching Fellow, Kent State University, Kent (1971 - 1973)
  • Instructor of Geography, Mankato State University, Mankato (1968 - 1971)
  • Graduate Assistant, Mankato State University, Mankato (1967 - 1968)
  • High School Teacher, Claremont Public Schools, Claremont (1966 - 1967)

Professional Memberships
  • American Collegiate Retailing Association
  • American Marketing Association
  • North American Case Research Association

Professional Service
  • Case Research Journal, Reviewer
  • International Review of Retail, Distribution & Consumer Research, Reviewer
  • Journal of Retailing & Consumer Services, Reviewer

Publications
  • Anselmo, M. J., Brennan, D. P., & Lundsten, L. L. (2013). Case study: PetSmart searches for a sustainable strategy. Journal of the Academy of Business Education, (14), pp. 117-132
  • Brennan, D. P., & Lundsten, L. L. (2012). Walmart vs. Festival Foods - David and Goliath?. Journal of Real Estate Practice and Education, (15)(1), pp. 43-54
  • Brennan, D. P., & Lundsten, L. L. (2009). An assessment of WalMart's global expansion strategy in the light of its domestic strategy. European Retail Research, (23), pp. 125-151
  • Brennan, D. P. (2008). Best Buy: Connecting with customers through customer centricity. (written case with instructional material)
  • Brennan, D. P. (2008). Mall of America: Shopping and a whole lot more. (written case with instructional material)
  • Brennan, D. P. (2006). Mall of America: Shopping and a whole lot more. (written case with instructional material)
  • Lundsten, L. L., & Brennan, D. P. (2005). Strategy for coping with suppressed values in retail census data. International Journal of Business Research, (II)(1), pp. pp. 89-100
  • Brennan, D. P. (2003). Mall of America: Shopping and a whole lot more. (written case with instructional material)

Books and Chapters
  • Brennan, D. P. (2002). A Marketing Booklet on Strategic Marketing. Marketing analysis and presentation: A new course combining principles and practice (pp. 45-51). Novosibirsk State University

Research Interests
  • Competition
  • E-Commerce
  • Economic Markets - Domestic
  • Economic Markets - International
  • Marketing
  • Real Estate
  • Retail Industry
  • Holiday spending
  • Retailers: Walmart
  • Target and PetSmart
  • Retail Industry Structure
  • Retail Shopping Behavior
  • Discount Retailing
  • Case Studies

Awards and Honors
  • University of St. Thomas, 2004

Presentations
  • "The impact of wicked winter weather on retail sales" University of St. Thomas - Intersections Program, Minneapolis, Minnesota, May 07, 2014
  • "Target explores its global expansion alternatives" North American Case Research Association, Victoria, British Columbia, October 18, 2013
  • "Retailing in 3-D" Retail Benefits Group Conference, Richfield, Minnesota, June 01, 2012
  • "Is Walmart's global expansion strategy at odds with its domestic strategy?" Planning Association of Minnesota, Minneapolis MN, February 28, 2012
  • "Walmart and the grocery industry" A.C. Nielsen Grocery Groups of the Twin Cities, Golden Valley, MN, August 19, 2011
  • "What we've learned over nine years" EIRASS - European Institute of Retailing and Services Studies, San Diego, CA, July 18, 2011
  • "PetSmart: A retail repositioning" North American Case Research Association, Gatlinburg, Tennessee, October 28, 2010
  • "Spending intentions across consumer shopping style clusters at the beginning of the economic downturn" EIRASS - European Institute of Retailing & Service Studies, Istanbul, Turkey, July 03, 2010
  • "Spending intentions across consumer shopping style clusters at the beginning of the economic downturn" EIRASS - European Institute of Retailing & Service Studies, Istanbul, Turkey, July 03, 2010
  • "PetSmart: A case study in retail reposition" EIRASS - European Institute of Retailing & Service Studies, Niagara Fall, Canada, July 01, 2009
  • "SOS, save our sales" Minneapolis Shopping Center Association, St Louis Park, Minnesota, June 03, 2009
  • "Retail real estate - Where are we and where are we going?" Appraisal Institute - North Chapter, St Paul, Minnesota, May 28, 2009
  • "Making sense of retailing in this recession" Chamber of Commerce Leaders Conference, Mankato, MN, April 26, 2009
  • "A case study of economic development involving Wal Mart: A case study of economic development involving Walmart" EIRASS - European Institute of Retailing & Service Studies, Zagrab, Croatia, July 01, 2008
  • "Trends and Innovations for Latin America" Retail Marketing Forum, Bogota, Colombia, November 01, 2007
  • "Retailing in the United States" Best Buy Chinese Managers & Government Leaders, Richfield, Minnesota, November 01, 2007
  • "Motivating part-time employees" Video Buyers Group Annual Meeting, Brooklyn Park, Minnesota, August 01, 2007
  • "SWOT analysis: A tool for improving your business" Minnesota Municipal Beverage Association, Alexandra, Minnesota, May 21, 2007
  • "Trends influencing retailing to 2020" Minnesota Shopping Center Association, Bloomington, Minnesota, May 02, 2007
  • "Improving customer service delivery" Mid Town Global Market Merchants, March 22, 2007
  • "Disruptions in the rural telecom industry: Yesterday, today and tomorrow" Minnesota Telcom Alliance, Alexandria, Minnesota, November 15, 2006
  • "Mall wars: Competing for customers based on locational convenience" EIRASS, Budapest, Hungary, July 01, 2006
  • "What can we learn from Wal-Mart's global strategy" EIRASS, San Francisco, California, July 01, 2006
  • "Motivating part-time employees and improving customer service delivery" Minnesota Municipal Beverage Association, Alexandria, Minnesota, May 22, 2006
  • "Winning strategies for entering global markets" Ministry of the Economy of Argentina, Buenos Aries, Argentina, May 01, 2006
  • "Improving customer service delivery" Minnesota Municipal Beverage Association, Alexandra, Minnesota, May 01, 2006
  • "A strategy for coping with suppressed values in retail census data" Academy of International Business and Economics, Las Vegas, Nevada, October 01, 2005
  • "Knowing your market and your customers can pay big dividends" Minnesota Municipal Beverage Association, Alexandria, Minnesota, May 23, 2005
  • "Category killers and other emerging retail formats" Business Conference, Shanghai, China, May 01, 2005
  • "Global mega trends in retailing and disruptive innovations in retailing" Tech of Monterrey, Mexico City, Mexico, March 01, 2005
  • "Global Megatrends in Retailing and Disruptive Innovations in Retailing" Business Conference, Guayaquil, Ecuador, June 01, 2004
  • "A Strategy for Coping with Suppressed Values in Retail Census Data" Minnesota Academy of Science, St. Joseph, Minnesota, April 01, 2004
  • "Retail Megatrends and Real Estate" ICSC Regional Idea Exchange, Minneapolis, Minnesota, September 01, 2003
  • "Is the Mall of America a Disruptive Innovation?" Recent Advances in Retailing and Services, Portland, Oregon, August 01, 2003
  • "Validating Median Polish Model Used to Estimate Retail Sales Suppressed by the Census" Minnesota Academy of Science, Minneapolis, Minnesota, April 01, 2003
  • "Competitive Intelligence" Conference on Intelligence and Wisdom, St. Paul, Minnesota, June 01, 2002
  • "Validating Median Polish Model to Estimate Retail Sales Data Suppressed by the Census" Minnesota Academy of Science, St. Paul, Minnesota, April 01, 2002
  • "Using Median Polish to Estimate Retail Sales Data Suppressed by the Census" Minnesota Academy of Science, St. Peter, Minnesota, April 01, 2002
  • "Using Measures of Process, Presentation and Organization to Predict SBI Client Outcomes" National Entrepreneurship & Small Business Educators, San Diego, California, February 01, 2002