David Brennan

Professor, Marketing


(651) 962-5077

2115 Summit Ave
McNeely Hall 330
St. Paul, MN 55105

Ph.D., Marketing Geography, Kent State University
M.S., Economic Geography, Mankato State University
B.S., Social Science, Mankato State University

See publications in UST Research Online

Dave Brennan has a Ph.D. from Kent State University, 12 years of business experience (Target Corp., General Tire, The Travelers) and 33 years of teaching experience (Minnesota State-Mankato, Kent State, Bemidji State, University of Minnesota, St. Thomas). He is a professor of marketing and co-director of the Institute for Retailing Excellence at St. Thomas. He is an active researcher, consultant and media interviewee in the areas of marketing and business planning for retailers, suppliers and cities. His research focuses on discounting, especially Walmart and Target; shopping centers, especially the Mall of America; retail industry structure and retail consumer behavior.

Spring 2015 Courses
Spring 2015 Courses
Crs - Sec Title Days Time Location
MKTG 360 - 01 Retailing M - W - - - - 1335 - 1510 MCH 110
Description of course Retailing : CRN: 22069
In this course students learn the principles and practices of retailing, non-store retailing services and direct marketing from a management perspective. Topics include roles-in-channel, demographics, consumer behavior, trends, strategy formulation, ownership and formats, trade area and location, buying and sourcing, store design and visual merchandising, operations management promotion, service delivery, controls, non-store retailing, human resource issues, database management, and international retailing. Prerequisite: MKTG 300.

Schedule Details

Location Time Day(s)
MKTG 707 - 201 Retail Management - T - - - - - 1800 - 2100 SCH 314
Description of course Retail Management : CRN: 22086
This course provides a strategic and managerial perspective of the unique aspects of retailing from a marketing perspective. Topics include: retail strategy formulation; ownership types; site/location/real estate decisions; merchandising; interior design; operations; service; control; non-store retailing and international. -- Prerequisite: Standard core courses including MKTG600

Schedule Details

Location Time Day(s)
Summer 2015 Courses
Summer 2015 Courses
Crs - Sec Title Days Time Location
Fall 2015 Courses
Fall 2015 Courses
Crs - Sec Title Days Time Location
MKTG 300 - 01 Principles of Marketing M - W - - - - 1115 - 1255 TMH 350
Description of course Principles of Marketing : CRN: 43017
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing

Schedule Details

Location Time Day(s)
MKTG 390 - 01 Marketing Strategy M - W - - - - 1525 - 1700 MCH 108
Description of course Marketing Strategy : CRN: 43038
This course provides the framework for developing and implementing marketing strategies that are distinctive and sustainable. Topics include: market, industry and competitive analysis; market segmentation, targeting, positioning and branding; use of secondary and marketing research information; analysis and development of market entry and strategy alternatives; and integration of marketing strategy with financial, operations and the corporate culture of the firm. The course is designed for those who will be involved in developing marketing strategies, doing marketing planning and managing markets. Prerequisite: MKTG 300, MATH 101 or 109 or 111 or 113 and STAT 220

Schedule Details

Location Time Day(s)
Academic and Professional Positions
  • Professor of Marketing and co-director of The Institute for Retailing Excellence, University of St. Thomas, St. Paul / Minneapolis (2007 - present)
  • Assistant Dean of Graduate Programs, University of St. Thomas, St. Paul / Minneapolis (2005 - 2007)
  • Professor of Marketing and Co-Director of The Institute for Retailing Excellence, University of St. Thomas, St. Paul / Minneapolis (1987 - 2005)
  • Marketing Services Officer, St. Paul Travelers, St. Paul (1982 - 1987)
  • Manager, Marketing Research and Planning, The General Tire & Rubber Company, Akron (1977 - 1981)
  • Project Supervisor, Marketing Research, The General Tire & Rubber Company, Akron (1976 - 1977)
  • Assistant Professor of Geography, Bemidji State University, Bemidji (1975 - 1976)
  • Doctoral Teaching Assistant, Kent State University, Kent (1974 - 1975)
  • Research Analyst, Corporate Development, Target Corporation, Minneapolis (1973 - 1974)
  • Doctoral Teaching Fellow, Kent State University, Kent (1971 - 1973)
  • Instructor of Geography, Mankato State University, Mankato (1968 - 1971)
  • Graduate Assistant, Mankato State University, Mankato (1967 - 1968)
  • High School Teacher, Claremont Public Schools, Claremont (1966 - 1967)

Professional Memberships
  • American Collegiate Retailing Association
  • American Marketing Association
  • International Council of Shopping Centers
  • North American Case Research Association

Professional Service
  • eleven56 - Retail Design Firm,
  • International Review of Retail, Distribution & Consumer Research, Reviewer
  • Journal of Retailing & Consumer Services, Reviewer
  • Case Research Journal, Reviewer

  • Anselmo, M. J., Brennan, D. P., & Lundsten, L. L. (2013). Case study: PetSmart searches for a sustainable strategy. Journal of the Academy of Business Education, (14), pp. 117-132
  • Brennan, D. P., & Lundsten, L. L. (2012). Walmart vs. Festival Foods - David and Goliath?. Journal of Real Estate Practice and Education, (15)(1), pp. 43-54
  • Brennan, D. P., & Lundsten, L. L. (2009). An assessment of WalMart's global expansion strategy in the light of its domestic strategy. European Retail Research, (23), pp. 125-151
  • Brennan, D. P. (2008). Best Buy: Connecting with customers through customer centricity. (written case with instructional material)
  • Brennan, D. P. (2008). Mall of America: Shopping and a whole lot more. (written case with instructional material)
  • Brennan, D. P. (2006). Mall of America: Shopping and a whole lot more. (written case with instructional material)
  • Lundsten, L. L., & Brennan, D. P. (2005). Strategy for coping with suppressed values in retail census data. International Journal of Business Research, (II)(1), pp. pp. 89-100
  • Brennan, D. P. (2003). Mall of America: Shopping and a whole lot more. (written case with instructional material)

Books and Chapters
  • Brennan, D. P. (2002). A Marketing Booklet on Strategic Marketing. Marketing analysis and presentation: A new course combining principles and practice (pp. 45-51). Novosibirsk State University

Research Interests
  • Competition
  • E-Commerce
  • Economic Markets - Domestic
  • Economic Markets - International
  • Marketing
  • Real Estate
  • Retail Industry
  • Holiday spending
  • Retailers: Walmart
  • Target and PetSmart
  • Retail Industry Structure
  • Retail Shopping Behavior
  • Discount Retailing
  • Case Studies

Awards and Honors
  • University of St. Thomas, 2004