David Brennan

Full Professor, Marketing

dpbrennan@stthomas.edu

(651) 962-5077

2110 Summit Ave
McNeely Hall 330
St. Paul, MN 55105

Ph.D., Marketing Geography, Kent State University
M.S., Economic Geography, Mankato State University
B.S., Social Science, Mankato State University

See my articles and publications

Dave Brennan has a Ph.D. from Kent State University, 12 years of business experience (Target Corp., General Tire, The Travelers) and 33 years of teaching experience (Minnesota State-Mankato, Kent State, Bemidji State, University of Minnesota, St. Thomas). He is a professor of marketing and co-director of the Institute for Retailing Excellence at St. Thomas. He is an active researcher, consultant and media interviewee in the areas of marketing and business planning for retailers, suppliers and cities. His research focuses on discounting, especially Walmart and Target; shopping centers, especially the Mall of America; retail industry structure and retail consumer behavior.

Fall 2014 Courses
Fall 2014 Courses
Crs - Sec Title Days Time Location
MKTG 300 - 07 Principles of Marketing - T - R - - - 0800 - 0940 MCH 110
Description of course Principles of Marketing : CRN: 42800
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing

Schedule Details

Location Time Day(s)
MKTG 300 - 08 Principles of Marketing - T - R - - - 0955 - 1135 MCH 110
Description of course Principles of Marketing : CRN: 42801
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing

Schedule Details

Location Time Day(s)
MKTG 300 - 09 Principles of Marketing - T - R - - - 1330 - 1510 MCH 110
Description of course Principles of Marketing : CRN: 42802
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing

Schedule Details

Location Time Day(s)
J-Term 2015 Courses
J-Term 2015 Courses
Crs - Sec Title Days Time Location
Spring 2015 Courses
Spring 2015 Courses
Crs - Sec Title Days Time Location
MKTG 360 - 01 Retailing M - W - - - - 1335 - 1510 MCH 109
Description of course Retailing : CRN: 22069
In this course students learn the principles and practices of retailing, non-store retailing services and direct marketing from a management perspective. Topics include roles-in-channel, demographics, consumer behavior, trends, strategy formulation, ownership and formats, trade area and location, buying and sourcing, store design and visual merchandising, operations management promotion, service delivery, controls, non-store retailing, human resource issues, database management, and international retailing. Prerequisite: MKTG 300.

Schedule Details

Location Time Day(s)
MKTG 707 - 201 Retail Management - T - - - - - 1800 - 2100 SCH 314
Description of course Retail Management : CRN: 22086
This course provides a strategic and managerial perspective of the unique aspects of retailing from a marketing perspective. Topics include: retail strategy formulation; ownership types; site/location/real estate decisions; merchandising; interior design; operations; service; control; non-store retailing and international. -- Prerequisite: Standard core courses including MKTG600

Schedule Details

Location Time Day(s)
Academic and Professional Positions
  • Professor of Marketing and co-director of The Institute for Retailing Excellence, University of St. Thomas, St. Paul / Minneapolis (2007 - present)
  • Assistant Dean of Graduate Programs, University of St. Thomas, St. Paul / Minneapolis (2005 - 2007)
  • Professor of Marketing and Co-Director of The Institute for Retailing Excellence, University of St. Thomas, St. Paul / Minneapolis (1987 - 2005)
  • Marketing Services Officer, St. Paul Travelers, St. Paul (1982 - 1987)
  • Manager, Marketing Research and Planning, The General Tire & Rubber Company, Akron (1977 - 1981)
  • Project Supervisor, Marketing Research, The General Tire & Rubber Company, Akron (1976 - 1977)
  • Assistant Professor of Geography, Bemidji State University, Bemidji (1975 - 1976)
  • Doctoral Teaching Assistant, Kent State University, Kent (1974 - 1975)
  • Research Analyst, Corporate Development, Target Corporation, Minneapolis (1973 - 1974)
  • Doctoral Teaching Fellow, Kent State University, Kent (1971 - 1973)
  • Instructor of Geography, Mankato State University, Mankato (1968 - 1971)
  • Graduate Assistant, Mankato State University, Mankato (1967 - 1968)
  • High School Teacher, Claremont Public Schools, Claremont (1966 - 1967)

Professional Memberships
  • American Collegiate Retailing Association
  • American Marketing Association
  • International Council of Shopping Centers
  • North American Case Research Association

Professional Service
  • eleven56 - Retail Design Firm,
  • International Review of Retail, Distribution & Consumer Research, Reviewer
  • Journal of Retailing & Consumer Services, Reviewer
  • Case Research Journal, Reviewer

Major Works
  • Anselmo, M. J., Brennan, D. P., & Lundsten, L. L. (2013). Case study: PetSmart searches for a sustainable strategy. Journal of the Academy of Business Education, (14), pp. 117-132
  • Brennan, D. P., & Lundsten, L. L. (2012). Walmart vs. Festival Foods - David and Goliath?. Journal of Real Estate Practice and Education, (15)(1), pp. 43-54
  • Brennan, D. P., & Lundsten, L. L. (2009). An assessment of WalMart's global expansion strategy in the light of its domestic strategy. European Retail Research, (23), pp. 125-151
  • Brennan, D. P. (2008). Best Buy: Connecting with customers through customer centricity. (written case with instructional material)
  • Brennan, D. P. (2008). Mall of America: Shopping and a whole lot more. (written case with instructional material)
  • Brennan, D. P. (2006). Mall of America: Shopping and a whole lot more. (written case with instructional material)
  • Lundsten, L. L., & Brennan, D. P. (2005). strategy for coping with supressed values in retail census data. International Journal of Business Research, (II)(1), pp. pp. 89-100
  • Brennan, D. P. (2003). Mall of America: Shopping and a whole lot more. (written case with instructional material)
  • Brennan, D. P. (2002). A Marketing Booklet on Strategic Marketing. Marketing analysis and presentation: A new course combining principles and practice (pp. 45-51). Novosibirsk State University

Research Interests
  • Competition
  • E-Commerce
  • Economic Markets - Domestic
  • Economic Markets - International
  • Marketing
  • Real Estate
  • Retail Industry
  • Holiday spending
  • Retailers: Walmart
  • Target and PetSmart
  • Retail Industry Structure
  • Retail Shopping Behavior
  • Discount Retailing
  • Case Studies

Awards and Honors
  • University of St. Thomas, 2004

Presentations
  • "The impact of wicked winter weather on retail sales" University of St. Thomas - Intersections Program, Minneapolis, Minnesota, May 07, 2014
  • "Retail outlook - What's hot and what's not" Minnesota-Dakotas CCIM -Certified Commercial Investment Member, Golden Valley, MN, January 09, 2014
  • "Target explores its global expansion alternatives" North American Case Research Association, Victoria, British Columbia, October 18, 2013
  • "Retailing in 3-D" Retail Benefits Group Conference, Richfield, Minnesota, June 01, 2012
  • "Is Walmart's global expansion strategy at odds with its domestic strategy?" Planning Association of Minnesota, Minneapolis MN, February 28, 2012
  • "Walmart and the grocery industry" A.C. Nielsen Grocery Groups of the Twin Cities, Golden Valley, MN, August 19, 2011
  • "What we've learned over nine years" EIRASS - European Institute of Retailing and Services Studies, San Diego, CA, July 18, 2011
  • "PetSmart: A retail repositioning" North American Case Research Association, Gatlinburg, Tennessee, October 28, 2010
  • "Spending intentions across consumer shopping style clusters at the beginning of the economic downturn" EIRASS - European Institute of Retailing & Service Studies, Istanbul, Turkey, July 03, 2010
  • "PetSmart: A case study in retail reposition" EIRASS - European Institute of Retailing & Service Studies, Niagra Fall, Canada, July 01, 2009
  • "SOS, save our sales" Minneapolis Shopping Center Association, St Louis Park, Minnesota, June 03, 2009
  • "Retail real estate - Where are we and where are we going?" Appraisal Institute - North Chapter, St Paul, Minnesota, May 28, 2009
  • "Making sense of retailing in this recession" Chamber of Commerce Leaders Conference, Mankato, MN, April 26, 2009
  • "A case study of economic development involving Wal Mart: A case study of economic development involving Walmart" EIRASS - European Institute of Retailing & Service Studies, Zagrab, Croatia, July 01, 2008
  • "Retailing in the United States" Best Buy Chinese Managers & Government Leaders, Richfield, Minnesota, November 01, 2007
  • "Trends and Innovations for Latin America" Retail Marketing Forum, Bogota, Colombia, November 01, 2007
  • "Motivating part-time employees" Video Buyers Group Annual Meeting, Brooklyn Park, Minnesota, August 01, 2007
  • "SWOT analysis: A tool for improving your business" Minnesota Municipal Beverage Association, Alexandra, Minnesota, May 21, 2007
  • "Trends influencing retailing to 2020" Minnesota Shopping Center Association, Bloomington, Minnesota, May 02, 2007
  • "Improving customer service delivery" Mid Town Global Market Merchants, March 22, 2007
  • "Disruptions in the rural telecom industry: Yesterday, today and tomorrow" Minnesota Telcom Alliance, Alexandria, Minnesota, November 15, 2006
  • "Mall wars: Competing for customers based on locational convenience" EIRASS, Budapest, Hungary, July 01, 2006
  • "What can we learn from Wal-Mart's global strategy" EIRASS, San Francisco, California, July 01, 2006
  • "Motivating part-time employees and improving customer service delivery" Minnesota Municipal Beverage Association, Alexandria, Minnesota, May 22, 2006
  • "Improving customer service delivery" Minnesota Municipal Beverage Association, Alexandra, Minnesota, May 01, 2006
  • "Winning strategies for entering global markets" Ministry of the Economy of Argentina, Buenos Aries, Argentina, May 01, 2006
  • "A strategy for coping with suppressed values in retail census data" Academy of International Business and Economics, Las Vegas, Nevada, October 01, 2005
  • "Knowing your market and your customers can pay big dividends" Minnesota Municipal Beverage Association, Alexanderia, Minnesota, May 23, 2005
  • "Category killers and other emerging retail formats" Business Conference, Shanghai, China, May 01, 2005
  • "Global mega trends in retailing and disruptive innovations in retailing" Tech of Monterrey, Mexico City, Mexico, March 01, 2005
  • "Global Megatrends in Retailing and Disruptive Innovations in Retailing" Business Conference, Guayaquil, Ecuador, June 01, 2004
  • "A Strategy for Coping with Suppressed Values in Retail Census Data" Minnesota Academy of Science, St. Joseph, Minnesota, April 01, 2004
  • "Retail Megatrends and Real Estate" ICSC Regional Idea Exchange, Minneapolis, Minnesota, September 01, 2003
  • "Is the Mall of America a Disruptive Innovation?" Recent Advances in Retailing and Services, Portland, Oregon, August 01, 2003
  • "Validating Median Polish Model Used to Estimate Retail Sales Suppressed by the Census" Minnesota Academy of Science, Minneapolis, Minnesota, April 01, 2003
  • "Competitive Intelligence" Conference on Intelligence and Wisdom, St. Paul, Minnesota, June 01, 2002
  • "Using Median Polish to Estimate Retail Sales Data Suppressed by the Census" Minnesota Academy of Science, St. Peter, Minnesota, April 01, 2002
  • "Validating Median Polish Model to Estimate Retail Sales Data Suppressed by the Census" Minnesota Academy of Science, St. Paul, Minnesota, April 01, 2002
  • "Using Measures of Process, Presentation and Organization to Predict SBI Client Outcomes" National Entrepreneurship & Small Business Educators, San Diego, California, February 01, 2002