Christine Bennett

Assistant Professor, Marketing

benn3352@stthomas.edu

(651) 962-4486

Minneapolis Campus
1000 LaSalle Ave
Terrence Murphy Hall 451J
Minneapolis, MN 55403

Ph.D., Marketing, University of Minnesota - Carlson School of Management
M.S., Marketing, City University of New York - Baruch College
B.A., Economics & Psychology, University of Rochester

See my articles and publications

Christine M. Bennett received her Ph. D. in business administration with a concentration in marketing from the University of Minnesota Carlson School of Management; M.S. in marketing from the Baruch College/CUNY Zicklin School of Business; and B.A. in economics and psychology from the University of Rochester. Bennett joined the faculty of the Marketing Department in 2008.

Her research examines the impact of social influence and social comparison processes on consumer psychology. A recent publication, "Corporate sponsorships may hurt nonprofits: Understanding their effects on charitable giving," with H. Kim and B. Loken examines the potential negative effects large donors may have on an individual's donation decisions. This work is forthcoming in the Journal of Consumer Psychology. Bennett is a recipient of Association for Consumer Research Transformative Consumer Research Grant in 2010, the Opus College of Business Center for Nonprofit Management Research Award in 2010 and was an AMA-Sheth Doctoral Consortium Fellow, University of Missouri-Columbia, in 2008.

Prior to academia, Bennett worked in the financial services sector for the First Chicago Trust Company of New York and the Bank of New York, and later worked in the music industry for the American Society of Composers, Authors and Publishers.

Fall 2014 Courses
Fall 2014 Courses
Crs - Sec Title Days Time Location
MKTG 340 - 02 Marketing Research - T - R - - - 1330 - 1510 MCH 118
Description of course Marketing Research : CRN: 42810
In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, re search planning and costs. Students would greatly benefit from completing this course before they take MKTG 430. Prerequisites: MKTG 300, MATH 101 or 109 or 111 or 113, STAT 220 (QMCS 220 or IDTH 220)

Schedule Details

Location Time Day(s)
MKTG 340 - 03 Marketing Research - T - R - - - 1525 - 1700 MCH 118
Description of course Marketing Research : CRN: 42811
In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, re search planning and costs. Students would greatly benefit from completing this course before they take MKTG 430. Prerequisites: MKTG 300, MATH 101 or 109 or 111 or 113, STAT 220 (QMCS 220 or IDTH 220)

Schedule Details

Location Time Day(s)
J-Term 2015 Courses
J-Term 2015 Courses
Crs - Sec Title Days Time Location
Spring 2015 Courses
Spring 2015 Courses
Crs - Sec Title Days Time Location
MKTG 370 - 01 Consumer Behavior - T - R - - - 0800 - 0940 MCH 238
Description of course Consumer Behavior : CRN: 22070
In this course, students examine how consumers and organizations go about making purchase decisions. Major theoretical contributions and empirical research findings from marketing and the behavioral sciences are reviewed and attention is given to applying this information to practical business and marketing situations. Prerequisite: MKTG 300

Schedule Details

Location Time Day(s)
MKTG 370 - 02 Consumer Behavior - T - R - - - 0955 - 1135 MCH 238
Description of course Consumer Behavior : CRN: 22071
In this course, students examine how consumers and organizations go about making purchase decisions. Major theoretical contributions and empirical research findings from marketing and the behavioral sciences are reviewed and attention is given to applying this information to practical business and marketing situations. Prerequisite: MKTG 300

Schedule Details

Location Time Day(s)
MKTG 710 - 119 Consumer Behavior - - W - - - - 1330 - 1630 SCH 314
Description of course Consumer Behavior : CRN: 22087
This course examines both consumer and business-to-business buying behavior. The course emphasizes the managerial implications and marketing opportunities which result from a comprehensive and systematic understanding of the decision making process. In effect, the course is an overview of applied psychology, where you are given the opportunity to develop a working understanding of both the antecedents and resulting behavioral consequences of marketing exchange. -- Prerequisite: Standard core courses including MKTG600

Schedule Details

Location Time Day(s)
Academic and Professional Positions
  • Assistant Professor, University of St. Thomas, St. Paul / Minneapolis (2008 - present)
  • Instructor, University of Minnesota - Carlson School of Management, Minneapolis (2006 - 2007)
  • Teaching Assistant, University of Minnesota - Carlson School of Management, Minneapolis (2004 - 2004)
  • Senior Account Manager, American Society of Composers, Authors & Publishers (ASCAP), New York (1997 - 2003)
  • Researcher, Corporate Trust/Investor Relations Division, The Bank of New York, New York (1993 - 1995)
  • Shareholder Relations Representative, Correspondence Team, First Chicago Trust Company of New York, New York (1992 - 1993)

Professional Memberships
  • Association for Consumer Research (ACR)
  • Society of Consumer Psychology (SCP)

Professional Service
  • AMA - American Marketing Association Valuing Diversity Award Judge,
  • ACR - Association for Consumer Research, Reviewer
  • Journal of Consumer Psychology, Reviewer
  • SCP - Society for Consumer Psychology Winter Conference, Reviewer

Public Service
  • Achieve Mpls Board Marketing, Board Member
  • Junior League of Minneapolis (JLM), Other

Major Works
  • Bennett, C. M., Kim, H., & Loken, B. (2013). Corporate sponsorships may hurt nonprofits: Understanding their effects on charitable giving. Journal of Consumer Psychology, (23)(3), pp. 288-300
  • Lasaleta, J. D., Ebert, J., & Bennett, C. M. (2010). A Closer Look at Luxury, Concealment, Social Interaction, and Justification. In Margaret C. Campbell, Jeff Inman & Rik Pieters, Duluth, MN (Ed.), Do we really want to keep up with the Joneses? A closer look at luxury, concealment, social interaction and justification (pp. 840-841). Duluth, MN: Advances in Consumer Research

Research Interests
  • Marketing
  • Consumer Psychology
  • Nonprofit Marketing
  • Luxury Consumption

Awards and Honors
  • American Marketing Association Foundation Valuing Diversity Award, 2006

Presentations
  • "This may be a lucky sign: Exploring the name-letter effect, birthdates and superstitious beliefs in consumer choice" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 01, 2014
  • "Keeping it from the Joneses: An investigation of the impact of social influence on luxury consumption" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 01, 2013
  • "Will donors lend a hand or close the purse strings on seeing other prominent sponsors?" SMART - Social Marketing Advances in Research and Theory Conference, Vancouver, Canada, April 01, 2012
  • "Do we really want to keep up with the Joneses? A closer look at luxury, concealment, social interaction and justification" Association for Consumer Research, Pittsburgh, Pennsylvania, October 01, 2009
  • "Brand dilution effects on franchises" ACR - Association for Consumer Research, San Francisco, California, October 01, 2008
  • "Examining the negative impact of corporate sponsorship on prospective donors' willingness to support nonprofit organizations" ACR - Association for Consumer Research, Memphis, Tennessee, October 01, 2007
  • "The brand has two faces: Examining the impact of an accented spokesperson on brand perceptions" European Association for Consumer Research Conference, Milan, Italy, July 01, 2007
  • "Unwilling to give: Examining the influence of prominent donors on nonprofit organizations" Albert J Haring Symposium, Indiana, April 01, 2007
  • "Language stereotypes and spontaneous social comparison: Understanding how accents impact self-perceptions and brand evaluations" Society for Consumer Psychology Winter Conference, Las Vegas, Nevada, February 01, 2007
  • "Examining the influence of prominent donors on nonprofit organizations" ACR - Association for Consumer Research, Orlando, Florida, October 01, 2006
  • "Choosing to conceal: An investigation into the impact of social influence on hedonic consumption" ACR - Association for Consumer Research, Orlando, Florida, October 01, 2006