David Alexander

Associate Professor, Marketing

alex9074@stthomas.edu

(651) 962-4639

Minneapolis Campus
1000 LaSalle Ave
Terrence Murphy Hall 443FF
Minneapolis, MN 55403

B.S., Computer Science, Tennessee Technological University
M.B.A., Master of Business Administration, Duke University - Fuqua School of Business
Ph.D., Marketing, Duke University - Fuqua School of Business

See publications in UST Research Online

David Alexander has a Ph.D. in marketing from Duke University, where he also earned his M.B.A., and a B.S. in computer science from Tennessee Technological University.

Dr. Alexander teaches graduate and undergraduate courses including New Products Management and Principles of Marketing. His teaching style is very hands-on, with a great deal of in-class discussion and projects.

His research specialties include consumer response to really new and values-based products, and the temporal effects in consumer adoption of those products. Dr. Alexander is currently studying how people make hard decisions - from adopting a really new product to acting as a socially responsible consumer. He focuses on how an abstract vs. concrete mindset affects construal of different options and the emotions associated with difficult decisions.

For Dr. Alexander, sustainable living practices are the ultimate really new products because of the extreme benefits and extreme costs for the individual adopter. He is collaborating with the Net Impact chapter at the University of St. Thomas on a 10-year research and policy project called A Day in a (Un)Sustainable Life. Through the project, people are invited to take photos and capture their thoughts on what they see as best and worst examples of sustainable living practices around them.

His paper, "As Time Goes By: Do Cold Feet Follow Warm Intentions for Really-New vs. Incrementally-New Products?" was named best paper by the members of the Marketing Science Institute members in 2009.

Fall 2016 Courses
Fall 2016 Courses
Crs - Sec Title Days Time Location
MKTG 300 - 11 Principles of Marketing - T - - - - - 1730 - 2115 MCH 115
Description of course Principles of Marketing : CRN: 42988
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing
Schedule Details
Location Time Day(s)
MKTG 375 - 01 Product Innovation and Mktg - T - R - - - 0955 - 1135 MCH 118
Description of course Product Innovation and Mktg : CRN: 42999
This course takes a strategic perspective on managing the product element of the firm's marketing mix - the most integral element. Students will delve into segmenting markets based on needs and assessing innovation strategy, viability, new product design, product differentiation, product portfolio and lifecycle management, line and brand extension strategy amongst other product and service tactics. Prerequisites: MKTG 300
Schedule Details
Location Time Day(s)
J-Term 2017 Courses
J-Term 2017 Courses
Crs - Sec Title Days Time Location
Spring 2017 Courses
Spring 2017 Courses
Crs - Sec Title Days Time Location
MKTG 430 - 01 Marketing Management M - W - - - - 1335 - 1510 MCH 106
Description of course Marketing Management : CRN: 22016
Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client's problem and craft and present a solution to the client. Time is divided between reviewing and integrating the students' marketing backg round, facilitating the student contact with the client, and providing consulting to the client. Prerequisites: MKTG 340 or 345; one additional Marketing elective; BETH 301 and senior standing
Schedule Details
Location Time Day(s)
MKTG 430 - 02 Marketing Management M - W - - - - 1525 - 1700 MCH 106
Description of course Marketing Management : CRN: 22017
Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client's problem and craft and present a solution to the client. Time is divided between reviewing and integrating the students' marketing backg round, facilitating the student contact with the client, and providing consulting to the client. Prerequisites: MKTG 340 or 345; one additional Marketing elective; BETH 301 and senior standing
Schedule Details
Location Time Day(s)
OPMT 714 - 202 New Product Design & BusDev II - T - - - - - 1730 - 2030 FDC 313
Description of course New Product Design & BusDev II : CRN: 22189
THIS IS THE SECOND COURSE IN A TWO-COURSE SEQUENCE. STUDENTS MUST HAVE COMPLETED OPMT714-201 IN THE FALL 2016 TERM TO ENROLL. New Product Design and Business Development is a two-semester, graduate level course offered jointly by the Opus College of Business and School of Engineering. (Students must have completed New Product Development I in the fall 2016 term.) Teams of students from engineering and business school work together over nine months to develop a working prototype product and business plan for a product development project. Each project addresses market feasibility (what is the need and do customers want the product), technical feasibility (engineering design, prototyping, and manufacture), and financial feasibility (how much money will the company make). The overall objectives of the course are (1) to train product development professionals and (2) to prepare students for leadership in managing technology, innovation, and design. The course meets with ETLS 699-02. In Part II, during the spring semester, students will carry out the detail design of the product ideas from part I and develop a commercialization plan for this product. The deliverables for the part II will include (3) a working prototype and (4) a comprehensive business plan.
Schedule Details
Location Time Day(s)
Academic and Professional Positions
  • Associate Professor, University of St. Thomas - Opus College of Business, Saint Paul / Minneapolis (2014 - present)
  • Assistant Professor, University of St. Thomas - Opus College of Business, St. Paul / Mpls (2007 - 2014)
  • Principal, Hedge Associates, Alexandria (2001 - 2002)
  • Chairman and Chief Executive Officer, Broadcast 1 on 1.com Inc, Alexandria (1999 - 2001)
  • Senior Manager, Product Planning and Product Marketing, MicroStrategy Inc., Vienna (1995 - 1999)
  • Vice President and Chief Technology Officer, Savannah River Associates, Dumfries (1992 - 1993)
  • Product Manager, PRC Incorporated, McLean (1985 - 1993)
  • Consultant, Geodynamics Corporation, Springfield (1987 - 1988)

Professional Memberships
  • AMA - American Marketing Association
  • Association for Consumer Research
  • Product Development & Management Association
  • Society for Consumer Psychology

Professional Service
  • ACR - Association for Consumer Research, Reviewer
  • International Journal of Bank Marketing, Reviewer
  • Journal of Consumer Behavior, Reviewer
  • Journal of Consumer Psychology, Reviewer
  • Journal of Consumer Research, Reviewer
  • Marketing Letters, Reviewer
  • National Science Foundation, Reviewer
  • SCP - Society for Consumer Psychology, Reviewer
  • Social Sciences and Humanities Research Council of Canada, Reviewer

Publications
  • Alexander, D., Sackett, A. M. (2013). If only I had the time! The impact of time salience on consumers' evaluations of product offers. Journal of Consumer Behaviour, (12), pp. 382-388
  • Alexander, D., Sailors, J. J., Al-Khatib, J. A., & Al-Habib, M. I. (2012). The effect of near-vs-distant-future mindsets on socially responsible investors' mutual fund preferences. Journal of Financial Services Marketing, (17)(1), pp. 67-79
  • Alexander, D., Lynch Jr., J. G., & Wang, Q. (2008). As time goes by: Do cold feet follow warm intentions for really-new vs. incrementally-new products?. Journal of Marketing Research, (45), pp. 307-319

Books and Chapters

Research Interests
  • Marketing
  • Consumer Psychology
  • Decision Making

Awards and Honors
  • Duke University, 2007
  • Fuqua Scholar, Duke University, 1995
  • Robert D. Buzzell Marketing Science Institute Best Paper Award, Marketing Science Institute, 2009
  • Teradata Center for Customer Relationship Management at Duke University, 2007

Presentations
  • "Try it, you'll like it! The downside of positive word of mouth" Society for Consumer Psychology, Miami, Florida, March 01, 2014
  • "The effect of an abstract vs. concrete mindset on coping behavior in negative emotion-laden trade-offs" ACR - Association for Consumer Research, Chicago, Illinois, October 01, 2013
  • "Try it, you'll like it! The downside of positive word of mouth" ACR - Association for Consumer Research, Chicago, Illinois, October 01, 2013
  • "There's no such thing as a free lunch: Consumers perception of time opportunity costs in product giveaways" Society for Consumer Psychology Winter Conference, Atlanta, GA, February 01, 2011
  • "There's no such thing as a free lunch: Consumers perception of time opportunity costs in product giveaways" Society for Consumer Psychology Winter Conference, St Petersburg, FL, February 01, 2010
  • "After the box has been opened: Goal orientation as the driver of new product usage and the moderating effects of product knowledge and perceived newness" Association for Consumer Research, Pittsburgh, Pennsylvania, October 01, 2009
  • "Curious and skeptical: Consumers' elaboration of really-new-products" Society for Consumer Psychology, New Orleans, LA, March 01, 2008
  • "Consumer processing of advertising for really new products" Association for Consumer Research North American, Memphis, TN, October 01, 2007
  • "Measuring purchase intent for really new products" Austrian-French-German Conference, Cergy-Pontoise, France, September 01, 2007
  • "As time goes by: Warm intentions and cold feet for really-new and incrementally-new products?" Marketing Science Institute Conference, Los Angeles, California, March 01, 2007
  • "As time goes by: Warm intentions and cold feet for really-new and incrementally-new products'" Association for Consumer Research, Sydney, Australia, June 01, 2006
  • "Predicting consumers adoption of really new communication and entertainment products" Asia-Pacific Advances in Consumer Research, Sydney, Australia, June 01, 2006
  • "Temporal instability in consumers' acquisition intentions for really-new products" Society for Consumer Psychology, Miami, FL, March 01, 2006
  • "Temporal instability in consumers' acquisition intentions for really-new products" Society for Consumer Psychology Winter Conference, Miami, Florida, February 01, 2006
  • "Temporal instability in consumers' acquisition intentions for really new products" Asia-Pacific Advances in Consumer Research, Sydney, Australia, January 01, 2006