David Alexander

Associate Professor, Marketing

alex9074@stthomas.edu

(651) 962-4639

Minneapolis Campus
1000 LaSalle Ave
Terrence Murphy Hall 443FF
Minneapolis, MN 55403

Ph.D., Marketing, Duke University - Fuqua School of Business
M.B.A., Master of Business Administration, Duke University - Fuqua School of Business
B.S., Computer Science, Tennessee Technological University

See publications in UST Research Online

Visit my personal website

David Alexander has a Ph.D. in marketing from Duke University, where he also earned his M.B.A., and a B.S. in computer science from Tennessee Technological University.

Dr. Alexander teaches graduate and undergraduate courses including New Products Management and Principles of Marketing. His teaching style is very hands-on, with a great deal of in-class discussion and projects.

His research specialties include consumer response to really new and values-based products, and the temporal effects in consumer adoption of those products. Dr. Alexander is currently studying how people make hard decisions - from adopting a really new product to acting as a socially responsible consumer. He focuses on how an abstract vs. concrete mindset affects construal of different options and the emotions associated with difficult decisions.

For Dr. Alexander, sustainable living practices are the ultimate really new products because of the extreme benefits and extreme costs for the individual adopter. He is collaborating with the Net Impact chapter at the University of St. Thomas on a 10-year research and policy project called A Day in a (Un)Sustainable Life. Through the project, people are invited to take photos and capture their thoughts on what they see as best and worst examples of sustainable living practices around them.

His paper, "As Time Goes By: Do Cold Feet Follow Warm Intentions for Really-New vs. Incrementally-New Products?" was named best paper by the members of the Marketing Science Institute members in 2009.

Fall 2014 Courses
Fall 2014 Courses
Crs - Sec Title Days Time Location
MKTG 600 - 202 Marketing Management - - - R - - - 1800 - 2100 SCH 315
Description of course Marketing Management : CRN: 42820
This course offers a managerial approach to the study of strategic market decision making. It will examine the basic principles of marketing and their use in developing an optimum marketing mix. It will cover such topics as market planning; segmentation and target marketing; channels of distribution; consumer behavior; competitive analysis; pricing, demand analysis and forecasting; promotion, sales management; and product decisions. The course is designed to build a conceptual foundation for understanding and analyzing marketing situations. You will learn a managerial approach to applying marketing principles to practical marketing situations. This course provides a foundation for further education in marketing. Prerequisite: None

Schedule Details

Location Time Day(s)
MKTG 720 - 201 New Products Management M - - - - - - 1800 - 2100 SCH 419
Description of course New Products Management : CRN: 42825
In this course you will develop an understanding of how to build successful new product success by mastering the key marketing principles that often distinguish winners from losers. The new product development process will be presented through a series of lectures and case studies focused on this process. The course may also require concept development and presentation for a local corporation seeking new product ideas. -- Prerequisite: Standard core courses including MKTG600

Schedule Details

Location Time Day(s)
J-Term 2015 Courses
J-Term 2015 Courses
Crs - Sec Title Days Time Location
Spring 2015 Courses
Spring 2015 Courses
Crs - Sec Title Days Time Location
MKTG 300 - 06 Principles of Marketing - T - R - - - 0955 - 1135 MCH 233
Description of course Principles of Marketing : CRN: 22060
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing

Schedule Details

Location Time Day(s)
MKTG 300 - 07 Principles of Marketing - T - R - - - 1525 - 1700 MCH 238
Description of course Principles of Marketing : CRN: 22061
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing

Schedule Details

Location Time Day(s)
MKTG 490 - 01 Product Marketing - T - R - - - 1330 - 1510 MCH 238
Description of course Product Marketing : CRN: 22078
This course takes a strategic perspective on managing the Product element of the firm's marketing mix--the most integral element. Students will delve into segmenting markets based on needs and assessing viability, new product design, product differentiation, product portfolio and life cycle management, line and brand extension strategy amongst other product and service tactics.

Schedule Details

Location Time Day(s)
Academic and Professional Positions
  • Associate Professor, University of St. Thomas - Opus College of Business, Saint Paul / Minneapolis (2014 - present)
  • Assistant Professor, University of St. Thomas - Opus College of Business, St. Paul / Mpls (2007 - 2014)
  • Principal, Hedge Associates, Alexandria (2001 - 2002)
  • Chairman and Chief Executive Officer, Broadcast 1 on 1.com Inc, Alexandria (1999 - 2001)
  • Senior Manager, Product Planning and Product Marketing, MicroStrategy Inc., Vienna (1995 - 1999)
  • Vice President and Chief Technology Officer, Savannah River Associates, Dumfries (1992 - 1993)
  • Product Manager, PRC Incorporated, McLean (1985 - 1993)
  • Consultant, Geodynamics Corporation, Springfield (1987 - 1988)

Professional Memberships
  • AMA - American Marketing Association
  • Association for Consumer Research
  • Product Development & Management Association
  • Society for Consumer Psychology

Professional Service
  • National Science Foundation, Reviewer
  • SCP - Society for Consumer Psychology, Reviewer
  • Journal of Consumer Psychology, Reviewer
  • ACR - Association for Consumer Research, Reviewer
  • Journal of Consumer Research, Reviewer
  • Marketing Letters, Reviewer

Publications
  • Alexander, D., Sackett, A. M. (2013). If only I had the time! The impact of time salience on consumers' evaluations of product offers. Journal of Consumer Behavior, (12), pp. 382-388
  • Alexander, D., Sailors, J. J., Al-Khatib, J. A., & Al-Habib, M. I. (2012). The effect of near-vs-distant-future mindsets on socially responsible investors' mutual fund preferences. Journal of Financial Services Marketing, (17)(1), pp. 67-79
  • Alexander, D., Lynch Jr., J. G., & Wang, Q. (2008). As time goes by: Do cold feet follow warm intentions for really-new vs. incrementally-new products?. Journal of Marketing Research, (45), pp. 307-319

Books and Chapters

Research Interests
  • Marketing
  • Consumer Psychology
  • Decision Making

Awards and Honors
  • Robert D. Buzzell Marketing Science Institute Best Paper Award, Marketing Science Institute, 2009
  • Teradata Center for Customer Relationship Management at Duke University, 2007
  • Duke University, 2007

Presentations