Lisa Abendroth

Associate Professor, Marketing

aben5920@stthomas.edu

(651) 962-4617

Minneapolis Campus
1000 LaSalle Ave
Terrence Murphy Hall 443E
Minneapolis, MN 55403

B.A., Sociology, Social Psychology, University of Pennsylvania - College of Arts and Sciences
B.S., Economics, Marketing Concentration, University of Pennsylvania - Wharton School of Business
Ph.D., Marketing, Duke University

See publications in UST Research Online

Lisa Abendroth teaches primarily in the graduate and executive programs. Her teaching expertise ranges from general marketing management to specialties such as integrated marketing communications, branding, new product innovation, pricing, global strategy and customer relationship management, all based on a deep understanding of consumer behavior. She also leads master's-level study abroad courses to the emerging markets of South America and India, and has taught internationally in China and Japan for Boston University; Germany, Russia and Thailand for Duke Corporate Education; and Chile and Costa Rica for Seminarium.

Abendroth's current research focuses on word-of-mouth marketing, customer satisfaction and repurchase, and sustainable business in emerging markets. Additional research examines purchasing behavior in situations that are limited by time, quantity or accessibility, as may occur in sales promotions, online auctions or items of limited availability (e.g. souvenirs). She has published in Journal of Consumer Research, Journal of Marketing Communications, Advances in Consumer Research, International Journal of Culture, Tourism, and Hospitality Research, Journal of the Operational Research Society, and the Minneapolis Star Tribune.

Before joining St. Thomas, Abendroth was the faculty director for the Professional Evening MBA program at Boston University, where she was also a marketing professor. She received her B.S. in economics with a concentration in marketing from the Wharton School and her B.A. in sociology from the University of Pennsylvania. Her Ph.D. in marketing is from Duke University

Summer 2015 Courses
Summer 2015 Courses
Crs - Sec Title Days Time Location
MKTG 600 - 202 Marketing Management See Details * *
Description of course Marketing Management : CRN: 30303
This course offers a managerial approach to the study of strategic market decision making. It will examine the basic principles of marketing and their use in developing an optimum marketing mix. It will cover such topics as market planning; segmentation and target marketing; channels of distribution; consumer behavior; competitive analysis; pricing, demand analysis and forecasting; promotion, sales management; and product decisions. The course is designed to build a conceptual foundation for understanding and analyzing marketing situations. You will learn a managerial approach to applying marketing principles to practical marketing situations. This course provides a foundation for further education in marketing. Prerequisite: None
Schedule Details
Location Time Day(s)
SCH 3151730-213003 Jun '15
SCH 3151730-213017 Jun '15
SCH 3151730-213001 Jul '15
SCH 3151730-213015 Jul '15
SCH 3151730-213029 Jul '15
Fall 2015 Courses
Fall 2015 Courses
Crs - Sec Title Days Time Location
MKTG 600 - 203 Marketing Management See Details * *
Description of course Marketing Management : CRN: 43044
This course offers a managerial approach to the study of strategic market decision making. It will examine the basic principles of marketing and their use in developing an optimum marketing mix. It will cover such topics as market planning; segmentation and target marketing; channels of distribution; consumer behavior; competitive analysis; pricing, demand analysis and forecasting; promotion, sales management; and product decisions. The course is designed to build a conceptual foundation for understanding and analyzing marketing situations. You will learn a managerial approach to applying marketing principles to practical marketing situations. This course provides a foundation for further education in marketing. Prerequisite: None
Schedule Details
Location Time Day(s)
SCH 4211730-213017 Sep '15
SCH 4211730-213015 Oct '15
SCH 4211730-213029 Oct '15
SCH 4211730-213019 Nov '15
SCH 4211730-213010 Dec '15
J-Term 2016 Courses
J-Term 2016 Courses
Crs - Sec Title Days Time Location
Academic and Professional Positions
  • Associate Professor, University of St. Thomas - Opus College of Business, St Paul / Mpls (2011 - present)
  • Associate Professor, University of St. thomas - Opus College of Business, Saint Paul / Minneapolis (2011 - present)
  • Faculty Program Director, Evening MBA, University of St. Thomas - Opus College of Business, St Paul / Mpls (2014 - present)
  • Assistant Professor of Marketing, University of St. Thomas - Opus College of Business, St. Paul / Mpls (2007 - 2011)
  • Assistant Professor of Marketing, Boston University - School of Management, Boston (1999 - 2007)
  • Faculty Director - Evening MBA, Boston University, Boston (2005 - 2007)
  • Contract Faculty, Duke Corporate Education, Durham (2005 - 2006)

Professional Memberships
  • Association for Consumer Research

Professional Service
  • ACR - Association for Consumer Research,
  • ACR - Association for Consumer Research, Reviewer
  • AMA - American Marketing Association, Reviewer
  • Journal of Consumer Research, Reviewer
  • Journal of Retailing, Reviewer

Public Service
  • The Arc - Greater Twin Cities, Committee Member

Publications
  • Abendroth, L., & Heyman, J. E. (2013). Honesty is the best policy: The effects of disclosure in word-of-mouth marketing. Journal of Marketing Communications, (19)(4), pp. 245-257
  • Abendroth, L. (2011). The souvenir purchase decision: Effects from online availability. International Journal of Culture, Tourism and Hospitality Research, (5)(2), pp. 173-183
  • Abendroth, L., & Diehl, K. (2006). Now or never: Effects of limited purchase opportunities on patterns of regret over time. Journal of Consumer Research, (33), pp. 342-351
  • Hanna, R. C., Berger, P. D., & Abendroth, L. (2005). Optimizing time limits: An email application. Journal of the Operational Research Society, (56), pp. 15-24
  • Swain, S. D., Hanna, R. C., & Abendroth, L. (2004). Buying time: The consumer psychology of time limits. pp. 26-27

Books and Chapters

Research Interests
  • Advertising
  • E-Commerce
  • International Business
  • Marketing

Awards and Honors
  • Broderick Award for Service to the Graduate Program, Boston University, 2006
  • Villager of the Year, Value Village Thrift Stores, The Arc Greater Twin Cities, 2015

Presentations
  • "Global business in emerging markets" OCB Research Forum, Minneapolis, Minnesota, April 01, 2015
  • "Customer centricity in emerging markets" European Marketing Association Conference, Valencia, Spain, June 01, 2014
  • "Assessing and overcoming market resource gaps in emerging markets" CIBER Conference - Revising BRICS: Are Opportunities in Emerging Markets Real?, Storrs, Connecticut, June 01, 2014
  • "Poster - Customer-centricity in emerging markets: 4A's and value co-creation" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 25, 2014
  • "Alternative consideration in the repurchase decision" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 01, 2013
  • "Roundtable on emerging markets" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 01, 2013
  • "Disclosure in word-of-mouth marketing: The role of prior agent experience" ACR - Association for Consumer Research, Vancouver, BC, October 01, 2012
  • "Tell the truth: The effects of disclosure in word-of-mouth marketing" ACR - Association for Consumer Research, Jacksonville Beach, FL, October 01, 2010
  • "The souvenir purchase decision: Effects from online availability" Asia-Pacific Advances in Consumer Research, Hyderabad, India, January 01, 2009
  • "Information processing in the repurchase decision" OCB Summer Research Presentation, January 01, 2008
  • "Refocusing on strategy in marketing communications" Seminarium's International Congress on Marketing and Sales, San Jose, Costa Rica, August 01, 2007
  • "Maximizing sales now and in the future" Seminarium Chile: International Congress on Marketing and Sales, Santiago, Chile, April 01, 2007
  • "Advances in marketing promotions" Seminarium Chile: International Congress on Marketing and Sales, Santiago, Chile, April 01, 2007
  • "Maximizing sales now and in the future" Seminarium's International Congress on Marketing and Sales, San Jose, Costa Rica, April 01, 2007
  • "How time restrictions work: The roles of urgency, anticipated regret, and deal evaluations" ACR - Association for Consumer Research, San Antonio, Texas, October 01, 2005
  • "Bidders regret miscalibration and its effect on bidding Decisions" ACR - Association for Consumer Research, San Antonio, Texas, October 01, 2005
  • "Consumer decision-making: Understanding consumer behavior" US State Department Digital Video Conference, Tel-Aviv, Israel, August 01, 2005
  • "Does the past matter: Emotional and behavioral response to missing part of a promotion" Society for Consumer Psychology Winter Conference, Tampa, Florida, February 01, 2005
  • "The Roles of Anticipated Regret and Urgency in Explaining How Discount Level and Time Restriction Affect Purchase Intentions" AMA - American Marketing Association Summer Educators' Conference, Boston, Massachusetts, August 01, 2004
  • "Information Processing in the Repurchase Decision" Behavioral Decision Research in Management, Durham, North Carolina, April 01, 2004
  • "Should I Stay or Should I Go? Information Processing in the Repurchase Decision" European Association for Consumer Research Conference, Dublin, Ireland, June 01, 2003
  • "'Now or Never: Effects of Limited Purchase Opportunities on Purchase and Regret Over Time'" Greater Boston Area Marketing Colloquium, Boston, MA, May 01, 2003
  • "Now or Never: Effects of Limited Purchase Opportunities on Purchase and Regret Over Time" Society for Consumer Psychology Winter Conference, New Orleans, Louisiana, February 01, 2003
  • "'Should I Stay or Should I Go? Information Processing in the Repurchase Decision'" Society for Consumer Psychology Winter Conference, New Orleans, LA, February 01, 2003