Lisa Abendroth

Associate Professor, Marketing

aben5920@stthomas.edu

(651) 962-4617

Minneapolis Campus
1000 LaSalle Ave
Terrence Murphy Hall 443E
Minneapolis, MN 55403

B.A., Sociology, Social Psychology, University of Pennsylvania - College of Arts and Sciences
B.S., Economics, Marketing Concentration, University of Pennsylvania - Wharton School of Business
Ph.D., Marketing, Duke University

See publications in UST Research Online

Lisa Abendroth, Ph. D., is the faculty director for the UST Evening MBA program and teaches primarily in the graduate and executive programs. Her expertise ranges from general marketing management to specialties including integrated marketing communications, branding, new product innovation, pricing, global strategy and customer relationship management, all based on a deep understanding of consumer behavior. In addition, she leads graduate-level study abroad courses to the emerging markets of South America and India. She taught internationally in China and Japan for Boston University; in Germany, Russia and Thailand for Duke Corporate Education; and Chile and Costa Rica for Seminarium.

Abendroth is also an active researcher. Her current project focuses on overcoming market resource gaps in emerging markets. Additional research examines word-of-mouth marketing as well as purchasing behavior in situations that are limited by time, quantity or accessibility, as may occur in sales promotions, online auctions or items of limited availability (e.g. souvenirs). She is published in Journal of Consumer Research, Journal of Marketing Communications, Advances in Consumer Research, International Journal of Culture, Tourism, and Hospitality Research, Journal of the Operational Research Society, and the Star Tribune.

Before joining St. Thomas, Abendroth was the faculty director for the Professional Evening MBA program at Boston University, where she was also a marketing professor. She received her B.S. in economics with a concentration in marketing from the Wharton School and her B.A. in sociology from the University of Pennsylvania. Her Ph.D. in marketing is from Duke University.

Summer 2016 Courses
Summer 2016 Courses
Crs - Sec Title Days Time Location
Fall 2016 Courses
Fall 2016 Courses
Crs - Sec Title Days Time Location
MKTG 625 - 202 Marketing Frameworks See Details * *
Description of course Marketing Frameworks : CRN: 43106
Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics.
Schedule Details
Location Time Day(s)
SCH 3150800-120005 Nov '16
SCH 3150800-120019 Nov '16
SCH 3150800-120010 Dec '16
MKTG 625 - 203 Marketing Frameworks See Details * *
Description of course Marketing Frameworks : CRN: 43107
Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics.
Schedule Details
Location Time Day(s)
SCH 1271730-213020 Sep '16
SCH 1271730-213004 Oct '16
SCH 1271730-213018 Oct '16
J-Term 2017 Courses
J-Term 2017 Courses
Crs - Sec Title Days Time Location
MKTG 714 - SA Special Topics Seminars - - - - - - - -
Description of course Special Topics Seminars : CRN: 10218
These courses will address various issues in the study and practice of Marketing. The nature and focus of the topics will vary based on current developments in the field and the offerings by the Marketing faculty For specific course descriptions please go to BLACKBOARD Student Services under Highlighted Courses. -- Prerequisite: Standard core courses including MKTG600
Schedule Details
Location Time Day(s)
Academic and Professional Positions
  • Associate Professor, University of St. Thomas - Opus College of Business, St Paul / Mpls (2011 - present)
  • Associate Professor, University of St. thomas - Opus College of Business, Saint Paul / Minneapolis (2011 - present)
  • Faculty Program Director, Evening MBA, University of St. Thomas - Opus College of Business, St Paul / Mpls (2014 - present)
  • Assistant Professor of Marketing, University of St. Thomas - Opus College of Business, St. Paul / Mpls (2007 - 2011)
  • Assistant Professor of Marketing, Boston University - School of Management, Boston (1999 - 2007)
  • Faculty Director - Evening MBA, Boston University, Boston (2005 - 2007)
  • Contract Faculty, Duke Corporate Education, Durham (2005 - 2006)

Professional Memberships
  • Association for Consumer Research

Professional Service
  • ACR - Association for Consumer Research,
  • ACR - Association for Consumer Research, Reviewer
  • AMA - American Marketing Association, Reviewer
  • Journal of Consumer Research, Reviewer
  • Journal of Retailing, Reviewer

Public Service
  • The Arc - Greater Twin Cities, Committee Member

Publications
  • Abendroth, L., & Pels, J. (forthcoming). Market resource gaps: Identifying resources to co-create solutions that facilitate consumption. Marketing Theory,
  • Abendroth, L., & Heyman, J. E. (2013). Honesty is the best policy: The effects of disclosure in word-of-mouth marketing. Journal of Marketing Communications, (19)(4), pp. 245-257
  • Abendroth, L. (2011). The souvenir purchase decision: Effects from online availability. International Journal of Culture, Tourism and Hospitality Research, (5)(2), pp. 173-183
  • Abendroth, L., & Diehl, K. (2006). Now or never: Effects of limited purchase opportunities on patterns of regret over time. Journal of Consumer Research, (33), pp. 342-351
  • Hanna, R. C., Berger, P. D., & Abendroth, L. (2005). Optimizing time limits: An email application. Journal of the Operational Research Society, (56), pp. 15-24
  • Swain, S. D., Hanna, R. C., & Abendroth, L. (2004). Buying time: The consumer psychology of time limits. pp. 26-27

Books and Chapters

Research Interests
  • Advertising
  • E-Commerce
  • International Business
  • Marketing

Awards and Honors
  • Broderick Award for Service to the Graduate Program, Boston University, 2006
  • Villager of the Year, Value Village Thrift Stores, The Arc Greater Twin Cities, 2015

Presentations
  • "Global business in emerging markets" OCB Research Forum, Minneapolis, Minnesota, April 01, 2015
  • "Assessing and overcoming market resource gaps in emerging markets" CIBER Conference - Revising BRICS: Are Opportunities in Emerging Markets Real?, Storrs, Connecticut, June 01, 2014
  • "Customer centricity in emerging markets" European Marketing Association Conference, Valencia, Spain, June 01, 2014
  • "Poster - Customer-centricity in emerging markets: 4A's and value co-creation" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 25, 2014
  • "Alternative consideration in the repurchase decision" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 01, 2013
  • "Roundtable on emerging markets" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 01, 2013
  • "Disclosure in word-of-mouth marketing: The role of prior agent experience" ACR - Association for Consumer Research, Vancouver, BC, October 01, 2012
  • "Tell the truth: The effects of disclosure in word-of-mouth marketing" ACR - Association for Consumer Research, Jacksonville Beach, FL, October 01, 2010
  • "The souvenir purchase decision: Effects from online availability" Asia-Pacific Advances in Consumer Research, Hyderabad, India, January 01, 2009
  • "Information processing in the repurchase decision" OCB Summer Research Presentation, January 01, 2008
  • "Refocusing on strategy in marketing communications" Seminarium's International Congress on Marketing and Sales, San Jose, Costa Rica, August 01, 2007
  • "Maximizing sales now and in the future" Seminarium Chile: International Congress on Marketing and Sales, Santiago, Chile, April 01, 2007
  • "Advances in marketing promotions" Seminarium Chile: International Congress on Marketing and Sales, Santiago, Chile, April 01, 2007
  • "Maximizing sales now and in the future" Seminarium's International Congress on Marketing and Sales, San Jose, Costa Rica, April 01, 2007
  • "How time restrictions work: The roles of urgency, anticipated regret, and deal evaluations" ACR - Association for Consumer Research, San Antonio, Texas, October 01, 2005
  • "Bidders regret miscalibration and its effect on bidding Decisions" ACR - Association for Consumer Research, San Antonio, Texas, October 01, 2005
  • "Consumer decision-making: Understanding consumer behavior" US State Department Digital Video Conference, Tel-Aviv, Israel, August 01, 2005
  • "Does the past matter: Emotional and behavioral response to missing part of a promotion" Society for Consumer Psychology Winter Conference, Tampa, Florida, February 01, 2005
  • "The Roles of Anticipated Regret and Urgency in Explaining How Discount Level and Time Restriction Affect Purchase Intentions" AMA - American Marketing Association Summer Educators' Conference, Boston, Massachusetts, August 01, 2004
  • "Information Processing in the Repurchase Decision" Behavioral Decision Research in Management, Durham, North Carolina, April 01, 2004
  • "Should I Stay or Should I Go? Information Processing in the Repurchase Decision" European Association for Consumer Research Conference, Dublin, Ireland, June 01, 2003
  • "'Now or Never: Effects of Limited Purchase Opportunities on Purchase and Regret Over Time'" Greater Boston Area Marketing Colloquium, Boston, MA, May 01, 2003
  • "'Should I Stay or Should I Go? Information Processing in the Repurchase Decision'" Society for Consumer Psychology Winter Conference, New Orleans, LA, February 01, 2003
  • "Now or Never: Effects of Limited Purchase Opportunities on Purchase and Regret Over Time" Society for Consumer Psychology Winter Conference, New Orleans, Louisiana, February 01, 2003