Lisa Abendroth

Associate Professor, Marketing

(651) 962-4617

Minneapolis Campus
1000 LaSalle Ave
Terrence Murphy Hall 443E
Minneapolis, MN 55403

Ph.D., Marketing, Duke University
B.A., Sociology, Social Psychology, University of Pennsylvania - College of Arts and Sciences
B.S., Economics, Marketing Concentration, University of Pennsylvania - Wharton School of Business

See publications in UST Research Online

Lisa Abendroth teaches primarily in the graduate and executive programs. Her teaching expertise ranges from general marketing management to specialties such as integrated marketing communications, branding, new product innovation, pricing, global strategy and customer relationship management, all based on a deep understanding of consumer behavior. She also leads master's-level study abroad courses to the emerging markets of South America and India, and has taught internationally in China and Japan for Boston University; Germany, Russia and Thailand for Duke Corporate Education; and Chile and Costa Rica for Seminarium.

Abendroth's current research focuses on word-of-mouth marketing, customer satisfaction and repurchase, and sustainable business in emerging markets. Additional research examines purchasing behavior in situations that are limited by time, quantity or accessibility, as may occur in sales promotions, online auctions or items of limited availability (e.g. souvenirs). She has published in Journal of Consumer Research, Journal of Marketing Communications, Advances in Consumer Research, International Journal of Culture, Tourism, and Hospitality Research, Journal of the Operational Research Society, and the Minneapolis Star Tribune.

Before joining St. Thomas, Abendroth was the faculty director for the Professional Evening MBA program at Boston University, where she was also a marketing professor. She received her B.S. in economics with a concentration in marketing from the Wharton School and her B.A. in sociology from the University of Pennsylvania. Her Ph.D. in marketing is from Duke University

J-Term 2015 Courses
J-Term 2015 Courses
Crs - Sec Title Days Time Location
MKTG 714 - SA Marketing in Emerging Markets - - - - - - - -
Description of course Marketing in Emerging Markets : CRN: 10189
STUDY ABROAD: Brazil, Argentina

Schedule Details

Location Time Day(s)
Spring 2015 Courses
Spring 2015 Courses
Crs - Sec Title Days Time Location
MKTG 600 - 203 Marketing Management See Details * *
Description of course Marketing Management : CRN: 22082
This course offers a managerial approach to the study of strategic market decision making. It will examine the basic principles of marketing and their use in developing an optimum marketing mix. It will cover such topics as market planning; segmentation and target marketing; channels of distribution; consumer behavior; competitive analysis; pricing, demand analysis and forecasting; promotion, sales management; and product decisions. The course is designed to build a conceptual foundation for understanding and analyzing marketing situations. You will learn a managerial approach to applying marketing principles to practical marketing situations. This course provides a foundation for further education in marketing. Prerequisite: None

Schedule Details

Location Time Day(s)
MCH 1160800-120007 Feb '15
MCH 1160800-120028 Feb '15
MCH 1160800-120021 Mar '15
MCH 1160800-120018 Apr '15
MCH 1160800-120009 May '15
Summer 2015 Courses
Summer 2015 Courses
Crs - Sec Title Days Time Location
Academic and Professional Positions
  • Associate Professor, University of St. Thomas - Opus College of Business, St Paul / Mpls (2011 - present)
  • Faculty Director, Evening MBA Program, University of St. Thomas - Opus College of Business, St Paul / Mpls (2014 - present)
  • Assistant Professor of Marketing, University of St. Thomas - Opus College of Business, St. Paul / Mpls (2007 - 2011)
  • Assistant Professor of Marketing, Boston University - School of Management, Boston (1999 - 2007)
  • Faculty Director - Evening MBA, Boston University, Boston (2005 - 2007)
  • Contract Faculty, Duke Corporate Education, Durham (2005 - 2006)

Professional Memberships
  • Association for Consumer Research

Professional Service
  • AMA - American Marketing Association, Reviewer
  • Organizational Behavior & Human Decision Processes, Reviewer
  • ACR - Association for Consumer Research, Reviewer
  • Journal of Consumer Research, Reviewer

Public Service
  • The Arc - Greater Twin Cities, Committee Member

  • Abendroth, L., & Heyman, J. E. (2013). Honesty is the best policy: The effects of disclosure in word-of-mouth marketing. Journal of Marketing Communications, (19)(4), pp. 245-257
  • Abendroth, L. (2011). The souvenir purchase decision: Effects from online availability. International Journal of Culture, Tourism and Hospitality Research, (5)(2), pp. 173-183
  • Abendroth, L., & Diehl, K. (2006). Now or never: Effects of limited purchase opportunities on patterns of regret over time. Journal of Consumer Research, (33), pp. 342-351
  • Hanna, R. C., Berger, P. D., & Abendroth, L. (2005). Optimizing time limits: An email application. Journal of the Operational Research Society, (56), pp. 15-24
  • Swain, S. D., Hanna, R. C., & Abendroth, L. (2004). Buying time: The consumer psychology of time limits. pp. 26-27

Books and Chapters

Research Interests
  • Advertising
  • E-Commerce
  • International Business
  • Marketing

Awards and Honors
  • Broderick Award for Service to the Graduate Program, Boston University, 2006
  • Junior Faculty Research Grant, Boston University School of Management, 2004
  • Junior Faculty Research Grant, Boston University School of Management, 2003
  • Junior Faculty Research Grant, Boston University School of Management, 2002