Lisa Abendroth

Associate Professor, Marketing

aben5920@stthomas.edu

(651) 962-4617

Minneapolis Campus
1000 LaSalle Ave
Terrence Murphy Hall 443E
Minneapolis, MN 55403

Ph.D., Marketing, Duke University
B.A., Sociology, Social Psychology, University of Pennsylvania - College of Arts and Sciences
B.S., Economics, Marketing Concentration, University of Pennsylvania - Wharton School of Business

See my articles and publications

Lisa Abendroth teaches primarily in the graduate and executive programs. Her teaching expertise ranges from general marketing management to specialties such as integrated marketing communications, branding, new product innovation, pricing, global strategy and customer relationship management, all based on a deep understanding of consumer behavior. She also leads master's-level study abroad courses to the emerging markets of South America and India, and has taught internationally in China and Japan for Boston University; Germany, Russia and Thailand for Duke Corporate Education; and Chile and Costa Rica for Seminarium.

Abendroth's current research focuses on word-of-mouth marketing, customer satisfaction and repurchase, and sustainable business in emerging markets. Additional research examines purchasing behavior in situations that are limited by time, quantity or accessibility, as may occur in sales promotions, online auctions or items of limited availability (e.g. souvenirs). She has published in Journal of Consumer Research, Journal of Marketing Communications, Advances in Consumer Research, International Journal of Culture, Tourism, and Hospitality Research, Journal of the Operational Research Society, and the Minneapolis Star Tribune.

Before joining St. Thomas, Abendroth was the faculty director for the Professional Evening MBA program at Boston University, where she was also a marketing professor. She received her B.S. in economics with a concentration in marketing from the Wharton School and her B.A. in sociology from the University of Pennsylvania. Her Ph.D. in marketing is from Duke University

Fall 2014 Courses
Fall 2014 Courses
Crs - Sec Title Days Time Location
MKTG 600 - 203 Marketing Management See Details * *
Description of course Marketing Management : CRN: 42821
This course offers a managerial approach to the study of strategic market decision making. It will examine the basic principles of marketing and their use in developing an optimum marketing mix. It will cover such topics as market planning; segmentation and target marketing; channels of distribution; consumer behavior; competitive analysis; pricing, demand analysis and forecasting; promotion, sales management; and product decisions. The course is designed to build a conceptual foundation for understanding and analyzing marketing situations. You will learn a managerial approach to applying marketing principles to practical marketing situations. This course provides a foundation for further education in marketing. Prerequisite: None

Schedule Details

Location Time Day(s)
TMH 3551730-213016 Sep '14
TMH 3551730-213007 Oct '14
TMH 3551730-213028 Oct '14
TMH 3551730-213018 Nov '14
TMH 3551730-213009 Dec '14
J-Term 2015 Courses
J-Term 2015 Courses
Crs - Sec Title Days Time Location
MKTG 714 - SA Marketing in Emerging Markets - - - - - - - -
Description of course Marketing in Emerging Markets : CRN: 10189
These courses will address various issues in the study and practice of Marketing. The nature and focus of the topics will vary based on current developments in the field and the offerings by the Marketing faculty For specific course descriptions please go to BLACKBOARD Student Services under Highlighted Courses. -- Prerequisite: Standard core courses including MKTG600

Schedule Details

Location Time Day(s)
Spring 2015 Courses
Spring 2015 Courses
Crs - Sec Title Days Time Location
MKTG 600 - 203 Marketing Management - - - - - S - 0800 - 1200 MCH 116
Description of course Marketing Management : CRN: 22082
This course offers a managerial approach to the study of strategic market decision making. It will examine the basic principles of marketing and their use in developing an optimum marketing mix. It will cover such topics as market planning; segmentation and target marketing; channels of distribution; consumer behavior; competitive analysis; pricing, demand analysis and forecasting; promotion, sales management; and product decisions. The course is designed to build a conceptual foundation for understanding and analyzing marketing situations. You will learn a managerial approach to applying marketing principles to practical marketing situations. This course provides a foundation for further education in marketing. Prerequisite: None

Schedule Details

Location Time Day(s)
MKTG 780 - 201 Integrated Mktg Communication - - W - - - - 1800 - 2100
Description of course Integrated Mktg Communication : CRN: 22091
This course provides a broad overview of the role of marketing communications processes. The wide range of communications activities used in selling/promoting products and services are discussed. Specific topics include advertising, public relations, sales promotions, direct marketing, and the strategies that drive them. A combination of readings, cases and application exercises will be used to develop a strategic perspective and an understanding of the need for an integrated communications plan. -- Prerequisite: Standard core courses including MKTG600

Schedule Details

Location Time Day(s)
Academic and Professional Positions
  • Associate Professor, University of St. Thomas - Opus College of Business, St Paul / Mpls (2011 - present)
  • Assistant Professor of Marketing, University of St. Thomas - Opus College of Business, St. Paul / Mpls (2007 - 2011)
  • Assistant Professor of Marketing, Boston University - School of Management, Boston (1999 - 2007)
  • Faculty Director - Evening MBA, Boston University, Boston (2005 - 2007)
  • Contract Faculty, Duke Corporate Education, Durham (2005 - 2006)

Professional Memberships
  • Association for Consumer Research

Professional Service
  • AMA - American Marketing Association, Reviewer
  • Organizational Behavior & Human Decision Processes, Reviewer
  • ACR - Association for Consumer Research, Reviewer
  • Journal of Consumer Research, Reviewer

Public Service
  • The Arc - Greater Twin Cities, Committee Member

Major Works
  • Abendroth, L., & Heyman, J. E. (2013). Honesty is the best policy: The effects of disclosure in word-of-mouth marketing. Journal of Marketing Communications, (19)(4), pp. 245-257
  • Abendroth, L. (2011). The souvenir purchase decision: Effects from online availability. International Journal of Culture, Tourism and Hospitality Research, (5)(2), pp. 173-183
  • Abendroth, L., & Diehl, K. (2006). Now or never: Effects of limited purchase opportunities on patterns of regret over time. Journal of Consumer Research, (33), pp. 342-351
  • Hanna, R. C., Berger, P. D., & Abendroth, L. (2005). Optimizing time limits: An email application. Journal of the Operational Research Society, (56), pp. 15-24
  • Swain, S. D., Hanna, R. C., & Abendroth, L. (2004). Buying time: The consumer psychology of time limits. pp. 26-27

Research Interests
  • Advertising
  • E-Commerce
  • International Business
  • Marketing

Awards and Honors
  • Broderick Award for Service to the Graduate Program, Boston University, 2006
  • Junior Faculty Research Grant, Boston University School of Management, 2004
  • Junior Faculty Research Grant, Boston University School of Management, 2003
  • Junior Faculty Research Grant, Boston University School of Management, 2002

Presentations
  • "Poster - Customer-centricity in emerging markets: 4A's and value co-creation" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 25, 2014
  • "Alternative consideration in the repurchase decision" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 01, 2013
  • "Roundtable on emerging markets" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 01, 2013
  • "Disclosure in word-of-mouth marketing: The role of prior agent experience" ACR - Association for Consumer Research, Vancouver, BC, October 01, 2012
  • "Tell the truth: The effects of disclosure in word-of-mouth marketing" ACR - Association for Consumer Research, Jacksonville Beach, FL, October 01, 2010
  • "The souvenir purchase decision: Effects from online availability" Asia-Pacific Advances in Consumer Research, Hyderabad, India, January 01, 2009
  • "Information processing in the repurchase decision" OCB Summer Research Presentation, January 01, 2008
  • "Refocusing on strategy in marketing communications" Seminarium's International Congress on Marketing and Sales, San Jose, Costa Rica, August 01, 2007
  • "Maximizing sales now and in the future" Seminarium Chile: International Congress on Marketing and Sales, Santiago, Chile, April 01, 2007
  • "Advances in marketing promotions" Seminarium Chile: International Congress on Marketing and Sales, Santiago, Chile, April 01, 2007
  • "Maximizing sales now and in the future" Seminarium's International Congress on Marketing and Sales, San Jose, Costa Rica, April 01, 2007
  • "Bidders regret miscalibration and its effect on bidding Decisions" ACR - Association for Consumer Research, San Antonio, Texas, October 01, 2005
  • "How time restrictions work: The roles of urgency, anticipated regret, and deal evaluations" ACR - Association for Consumer Research, San Antonio, Texas, October 01, 2005
  • "Consumer decision-making: Understanding consumer behavior" US State Department Digital Video Conference, Tel-Aviv, Israel, August 01, 2005
  • "Does the past matter: Emotional and behavioral response to missing part of a promotion" Society for Consumer Psychology Winter Conference, Tampa, Florida, February 01, 2005
  • "The Roles of Anticipated Regret and Urgency in Explaining How Discount Level and Time Restriction Affect Purchase Intentions" AMA - American Marketing Association Summer Educators' Conference, Boston, Massachusetts, August 01, 2004
  • "Information Processing in the Repurchase Decision" Behavioral Decision Research in Management, Durham, North Carolina, April 01, 2004
  • "Should I Stay or Should I Go? Information Processing in the Repurchase Decision" European Association for Consumer Research Conference, Dublin, Ireland, June 01, 2003
  • "'Now or Never: Effects of Limited Purchase Opportunities on Purchase and Regret Over Time'" Greater Boston Area Marketing Colloquium, Boston, MA, May 01, 2003
  • "'Should I Stay or Should I Go? Information Processing in the Repurchase Decision'" Society for Consumer Psychology Winter Conference, New Orleans, LA, February 01, 2003
  • "Now or Never: Effects of Limited Purchase Opportunities on Purchase and Regret Over Time" Society for Consumer Psychology Winter Conference, New Orleans, Louisiana, February 01, 2003