Faculty & Research

Steve Vuolo

Clinical Instructor : Marketing Department

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Steve Vuolo has had more than 20 years of brand management experience in large consumer product companies such as General Mills, Kellogg’s and Nabisco, and retailers such as Caribou Coffee and Lunds/Byerly’s. He also led the Nielsen client service team supporting General Mills’ analytic marketing research needs.

The highlights of his marketing career include the introduction of the following new products: Life Savers Gummi Savers, Kellogg’s Rice Krispies Treats Cereal, Obsidian Coffee from Caribou and Wal-Mart Smiley Fruit Snacks. He also led the positioning of the Byerly’s and Lunds brands, redesigned the Byerly’s logo, and led his team to record sales at Nielsen with the General Mills account. He was a marketing consultant for Angie’s Kettle Corn for five years and currently consults with Schuler’s Shoes and other smaller, start-up companies.

Vuolo received a bachelor of science degree from Bucknell University in business administration and earned his CPA degree while working for Arthur Young in New York City. After two years in public accounting, he earned an M.B.A. from the Wharton School of Business concentrating in marketing and strategic planning. He has been a full-time professor at St. Thomas since 2007.


Academic Background

B.S.B.A., accounting, Bucknell University
M.B.A., marketing, strategic planning, The Wharton School of the University of Pennsylvania

Teaching Specialities

  • Marketing
  • Marketing research
  • Brand management
  • Retail marketing

Career Highlights

  • Executive marketing positions at Lund Food Holdings(Lunds and Byerly’s), Caribou Coffee, ACNielsen and International Home Foods  

Professional Certificates

  • C.P.A.,  licensed in the state of Pennsylvania