Faculty & Research

Mark T. Spriggs

Associate Professor : Entrepreneurship Department
 

1-651-962-4256
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Academic Background

B.S., agricultural economics, University of Wisconsin – Madison
M.B.A., finance & accounting, University of Wisconsin – Eau Claire
Ph.D., University of Wisconsin - Madison

Research Specialties
  • Growth strategies
  • Franchising

See Mark Spriggs talk about entrepreneurship as a vocation requiring a specific type of thinking in a short video, part of the Ahead of the Curve series »

Major Works
  • Spriggs, Mark, Andy Yu, David Deeds, and Ritch Sorenson, "Too Many Cooks in the Kitchen: Innovative Capacity, Collaborative Network Orientation, and Performance in Small Family Businesses," Family Business Review (2013).
  • "Negative Option Selling Plans: Current Forms versus Existing Regulations," Journal of Public Policy and Marketing 15:2 (1996): 227- 237.
  • "A Framework for More Valid Measures of Channel Member Performance," Journal of Retailing 70:4 (1994): 327-343.
  • "The Legal Status of Trade and Function Price Discounts," Journal of Public Policy and Marketing 13:1 (1994): 61-75.