Opus College of Business

Mark T. Spriggs

Associate Professor and Department Chair : Entrepreneurship Department
 

1-651-962-4256
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Academic Background

B.S., agricultural economics, University of Wisconsin – Madison
M.B.A., finance & accounting, University of Wisconsin – Eau Claire
Ph.D., University of Wisconsin - Madison

Research Specialties
  • Growth strategies
  • Franchising
Major Works
  • “Negative Option Selling Plans: Current Forms versus Existing Regulations,” Journal of Public Policy and Marketing, Vol. 15 (2), pp. 227- 237, 1996.
  • “A Framework for More Valid Measures of Channel Member Performance,” Journal of Retailing, Vol. 70 (4), pp. 327-343, 1994.
  • “The Legal Status of Trade and Function Price Discounts" Journal of Public Policy and Marketing, Vol. 13 (1), pp. 61-75, 1994.